Learn how to grow your services firm by learning:
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Learn how to grow your services business, from someone who's helped hundreds of firms do it.
The Lead Generation and Sales Accelerator is the culmination of four year, 3,500+ prospects generated, and seeing over $75M in digital marketing work come through Credo. In that time we've learned what works to get qualified leads in the door, convert them to prospects, and ultimately close them into clients..
This is a 6 week intensive. The second cohort begins January 14, 2020.
Many things going into building a website that converts. While digital marketers usually think a lot about traffic acquisition, we spend too little time thinking about what gets clients to convert. Week 1 covers the ideal structure of an agency website.
Messaging is hard, so how do you build messaging around your core offerings that qualifies in the right leads, qualifies out the wrong ones, and still converts? We'll dig deep into the language around consulting and services and share case studies from what works and doesn't. Week 2 is all about messaging and conversion.
Marketers are great at talking about "how many leads we generated last month", but when it comes to converting them we waste a ton of time. Week 3 covers lead generation and how to attract the right leads, and take top of funnel leads and convert them into paying clients.
Lots of agencies can generate enough leads, but the funnel breaks down when it comes to closing. Too many proposals get sent that never get signed. Week 4 covers the sales process we know closes work and will tighten up your existing processes so you sign more clients and make more money.
This week covers creating proposals that get signed as well as some strategies to automating a lot of your lead generation followup activities.
The topics of week 6 are up to you! This week will be an open Q&A with John to cover any outstanding questions you have or things that weren't covered that you would like input on!
SEO industry veteran, former in-house marketing leader, consultant to large websites, and Credo CEO.
John is an SEO industry veteran who spent time at Distilled in New York City working with incredible clients before moving to Zillow's rentals brand in San Francisco to run marketing and growth. Originally trained as a web developer and technical writer, he's focused on digital marketing since 2009. He's consulted with some of the biggest names online over the years, and since 2015 has run Credo full time and overseen over 3,500 project inquiries comprising over $75M in project value. He's made agencies over $10M via Credo.
John lives in Denver Colorado with his wife Courtney, their daughter Tatum, and their very large black labrador mix named Butterbean. When he's not running Credo, he can be found either in the mountains or on an airplane.
Best for: anyone with low close or lead generation rates
Interested in joining the Credo network eventually, but need sales coaching first?
Cohort 2 begins January 15, 2020
Here are the most commonly asked questions about the Credo Accelerator.
Meetings will be a video call held via UberConference. You'll all get to know each other!
All calls happen through UberConference, so you are welcome to bring them onto the calls.
Calls will be recorded and a link will be emailed within a few days of the call.
Once the accelerator is complete, you will be able to submit your two proposals and receive feedback within two weeks via Google Docs.
"I started working with Credo soon after going out on my own. Since then, we’ve grown 5x as a company. Being on Credo gives me confidence that lead activity will not completely dry up, which has factored in heavily as I weighed each new hire in the last few years."