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Aira

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Aira is a digital marketing agency based in Milton Keynes in the UK. They provide a range of digital marketing services including SEO, PPC, social media…

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Gianluca Fiorelli

Gianluca Fiorelli

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Gianluca is an independent strategic SEO and Inbound Marketing Consultant. He started his adventure in the SEO world back in 2005, and since then he…

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FiveChannels.com

Five Channels

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“We’re experts at getting your brand and message delivered to your audience!” As a result, you will get more leads to grow your business, but…

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Avalaunch Media headquarters is nestled at the base of Utah’s Wasatch Mountain Range — home to the infamous yeti. Our agency features a wall emblazoned…

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Credo Pro
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 1 reviews
by Everett Sizemore on Rick Ramos
A Top Tier Technical SEO
Your Job Title: Marketing Director

I have worked closely with Rick Ramos at several different companies over the years, including Gaiam and Inflow. His ability to spot technical SEO issues and provide meaningful recommendations on how to fix them is definitely at Master level.

I have been creating successful digital marketing campaigns for over 15 years. I combine a user-focused philosophy with data-driven insights to develop SEO programs that…

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Credo Pro
Average rating:  
 3 reviews
by Mitch on Ramon Contreras
Excellence
Your Job Title: Fitness Coach

I've worked with Ramon on a ton of projects, and it's always a great experience. He's an excellent communicator and dedicated to providing amazing services

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Ramon Contreras is a freelance SEO and Digital Marketing Consultant based out of Princeton, NJ. Over the past 8 years Ramon has worked in various…

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Credo Pro
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Wouter van der Meij is the founder of TheDutchLinkbuilder.com and a freelance SEO specialist based in Leiden, the Netherlands. With over 11 years of SEO…

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Credo Pro
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Ilan is an experienced digital marketing professional with over 7 years of experience based in Sydney, Australia. Ilan is dedicated to accelerating business profitability through…

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Credo Pro
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We want to become your online marketing partner and help you understand your cost per lead and lower that over time. We also believe there…

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ZATO PPC Marketing Paid Search

ZATO PPC Marketing

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 4 reviews
by Clayton L on Kirk Williams
It’s hard to find a company that
Your Job Title: Business Development

It’s hard to find a company that you can trust with your business, Zato is one of those companies. They truly want to do what is best for your organization. They are the perfect blend of Professionalism, Experience, and Expertise.

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  Kirk Williams (@PPCKirk on Twitter) is the owner of ZATO, his Paid Search micro-agency of experts, and has been working in Digital Marketing since…

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Portent

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Portent helps you reach business goals through digital marketing. We expand your reach across paid, earned, and owned channels by practicing the entire Marketing Stack,…

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Credo Pro
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Samuel is an SEO consultant based in Montreal, Canada (oui, in English and French!) who started his digital journey in 1999 when he built his…

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Credo Pro
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 3 reviews
by Gordon Kearney on Climbing Trees
Straight talking marketing advice
Your Job Title: MD

Our business based in Dedham was looking for a partner SEO agency in Colchester when were were introduced to the team at Climbing Trees. We liked their down to earth approach to explaining the finer details of the work they would be doing on our site for SEO. After a few successful years of traffic increases we gained the confidence to run a campaign aimed at gaining coverage online in industry publications and to increase our spend on Google Ads and Bing. Their personalised approach to the management of our account gives us great visibility of how our online marketing is coming together and what we need to do to move things on to the next level.

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Climbing Trees deliver solutions that make a positive difference to our clients bottom line. Our motivation is to help our clients to be excellent online,…

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Organic Media Group SEO Agency

Organic Media Group

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 2 reviews
by Michael Krikheli on Organic Media Group
Awesome Agency
Your Job Title: Co-founder

Organic Media Group is a pleasure to work with. Miguel and his team have an immense amount of experience and skill when it comes to SEO. Thanks for the awesome work!

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We are a RESULTS DRIVEN, content focused, SEO and Link Building agency based out of San Diego, California. We are driven by our passion for…

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Credo Pro
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Hi! I’m Holly, a digital strategist. As a former in-house and agency marketer and SEO consultant, I have helped enterprise B2B and B2C companies through…

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Akvile Harlow

Akvile DeFazio

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Akvile is a Pay-Per-Click (PPC) advertising consultant with nearly a decade of experience. She resides in Central California and works with U.S. and international based…

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If you want to get your fashion, footwear or cosmetics brand found online, you’re in luck, because that’s our speciality. CEO Andrew McGarry has spent…

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IDES Interactive is a product management and SEO consulting firm led by Justin Sieve and based in San Francisco, California and an office in Berlin,…

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UpBuild

UpBuild

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 1 reviews
by Jenna Fallon, Digital Director on UpBuild
UpBuild Analytics/SEO

I’ve been fortunate enough to partner with Mike for over three years. He’s been and will continue to be my primary Analytics/SEO advisor. The UpBuild team has been quick to understand my business needs, can translate my business requirements into analytics, and lead me down a path to prove conversion to my executive team. It’s clear UpBuild is passionate about supporting clients and driving results for them.

UpBuild is a technical marketing agency specializing in SEO, analytics, and CRO. UpBuild’s sweet spot is partnering with established organizations to take their digital optimization…

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Preferred Partner
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We are a full-service SEO agency. Our core competencies are link-earning, strategic planning, content marketing, on-page optimization, keyword research, and technical audits. Our Mission: To…

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Credo Pro
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The Skyline Agency is a leading, full-service digital advertising and branding agency based in Dallas, TX. Through expert strategy and genius thinking, we launch and…

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Ecommerce Marketing Companies

These listed Ecommerce Marketing Companies have all been hand-vetted by the Credo team. Everyone listed goes through a qualitative phone screening as well as a quantitative inspection of two present or past clients. Credo only lists the best Ecommerce Marketing Companies we can find.



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More about eCommerce marketing

The eCommerce industry has transformed the way businesses market, sell, and operate. With 96% of Americans shopping online, it makes sense as to why the eCommerce industry has become so popular over recent years, and why eCommerce merchants are strengthening their digital marketing efforts. In fact, global eCommerce sales will reach $4.5 trillion by 2021. With that said, by leveraging the right tools, eCommerce companies can improve their store’s traffic organically and drive more sales, leading to exponential growth with their eCommerce store.

eCommerce is the future for businesses globally, and it’s important now more than ever for merchants to understand the impact of eCommerce marketing. For this reason, we’re going to focus on the impact of 5 powerful eCommerce marketing trends.

1. SEO

While SEO doesn’t immediately lead to sales, the long-term results can lead to exponential growth. The idea of SEO has been tossed around for quite some time but only because it has proven to be an effective source of growth for eCommerce businesses. SEO helps eCommerce businesses generate organic traffic and strong leads, resulting in more sales.

Naturally, the more traffic your eCommerce site can generate, the more paying customers’ merchants are likely to gain. Additionally, the people that merchants do manage to successfully convert to their site are more likely to become repeating customers. SEO improves all aspects of the eCommerce experience. It is in business owners best interest to polish their SEO as Google is putting more emphasis on websites that are engaging and relative.

In fact, on average, businesses have spent $72 billion on SEO and that number is expected to increase to $79 billion in 2020. SEO has truly become a support for businesses as 29% of business owners pay between $1,000 and $2,500 a month for SEO optimization.

It’s important that merchants develop an effective SEO strategy to optimize their website for a better user experience and to improve their search ranking overall. Google has changed tremendously over recent years and merchants should be aware of Google’s expectations if they expect to increase their sales.

2. Content Marketing

Content marketing has easily become one of the most effective ways for eCommerce business owners to drive more traffic and increase sales. Content marketing focuses on creating high-quality content that, in turn, attracts and interests your target audience. In 2018, content marketing has become a staple marketing strategy for eCommerce business owners globally because the return on investment is promising. In fact, almost half of 18-49-year-old people get their news and information online and 61% of U.S consumers made a purchase after reading recommendations online.

Content marketing has afforded merchants the opportunity to tell stories, share experiences, and improve transparency. Additionally, content marketing has helped business owners do a more efficient job of adding value to their customers instead of solely focusing on quantity output.

For this reason, eCommerce business owners are more focused on leveraging content marketing to gain organic traffic and generate solid leads that translate into sales. In fact, 29% of B2B marketing budgets are spent on content marketing on average and 75% of marketers are increasing their investment in content marketing.

3. Email Marketing

Email marketing is one of the most effective marketing tools for eCommerce business owners to leverage. The reason why email marketing is extremely beneficial is that it creates the perfect opportunity for merchants to genuinely bridge a connection with new customers and continue to nurture relationships with existing customers.

Strong customer relationships are vital to every business’s success. Customers are more easily retained when they can connect with the brand. Additionally, customer’s want to invest in businesses that have established a strong presence, and email marketing is one of the most effective ways to do this. Email can be used to highlight new products or services, share valuable information, promote a new sale or remind customers of a current sale that’s ending.

For businesses, the average return on investment is $44 for every dollar spent. According to a HubSpot case study, companies spend 16% of their marketing budget on email marketing. In fact, email is the third most influential source of information for B2B audiences.

Email marketing has advanced over the years to be more integrative. ECommerce businesses are now able to display fully-functional campaigns that can attract new customers and keep current customers engaged. This is why businesses are expected to spend more time in this area moving forward.

4. Big Data

Big data refers to a large volume of data designed to help businesses reveal patterns, trends, associations related to human behavior, and interactions. With so many consumers online, it can be difficult for businesses to effectively meet the needs of their customers. In fact, people produce an estimated 17.2MB of new information per second. Leveraging big data allows for better strategic decisions that help merchants tailor content and marketing efforts to meet the needs of customers.

When merchants can understand their customers better, they experience better results simply because they are able to assert more precise marketing. This leads to less money being spent on marketing, allowing funds to be allocated to other areas of the business. In fact, according to Sageworks, data shows that small businesses spend about 1% of revenue on marketing. This means that a company that makes 100,000 will spend roughly $1,000 on digital marketing.

Some businesses tend to spend more money on marketing, especially if their marketing strategy proves to be ineffective. However, big data truly lends itself to eCommerce businesses, helping merchants to navigate through the internet world and target customers successfully.

In fact, IDC says that worldwide revenues for big data and business analytics will grow from 130.1 billion in 2016 to more than 203 billion in 2020 at a compound variable growth rate of 11.7%. Mckinsey Analytics conducted a survey where 50% of respondents stated that Big Data has fundamentally changed business practices in their sales and marketing functions.

5. Video Marketing 

Youtube is the second largest search engine after Google. For this reason, eCommerce business owners have focused on creating video content to gain more traffic organically. Consumers already use video to get much of their information. In fact, 55% of people watch videos online every day. Video content works because videos are engaging and memorable. According to Syndacast, 65% of video viewers watch more than 3/4 of the video. What this means is, eCommerce business owners can expect to see exponential growth by integrating video content into their marketing strategy.

Merchants can leverage video content to give a closer look at a product, explain a service or give valuable information that helps to establish credibility. Aside from this, video content helps boost your business on Google’s search rankings. This would explain why digital video marketing is a $135 billion industry alone in the U.S. Businesses are recognizing the power that video marketing holds which is also why 56% of businesses are producing videos every week.

Video content proves your value to Google because they take more than just text into account when determining your site’s relevancy. Additionally, because videos are highly engaging, video content helps merchants seamlessly drive organic traffic to their website. Video content has also become an effective platform for boosting your brand’s social presence, making it easier for you to gain more exposure online.

In 2018, the eCommerce Industry is still on the rise. Every eCommerce business owner’s top business initiative is to organically bring more traffic to their site and improve sales. With that said, many business owners have realized the opportunity for exponential growth online with effective eCommerce marketing. For this reason, eCommerce businesses will continue to hone their digital marketing efforts to produce better results.

Credo connects businesses to reputable and vetted online marketing providers. If you have any questions on eCommerce marketing or want to know more about how we can help your business, contact us.

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