Last updated: Oct 2023
Finding the right Enterprise Software Content Marketing company to work with doesn't have to be a long and frustrating experience.
Since 2015, we’ve helped 6,500+ companies save days of time by connecting them with digital marketing companies who get results. Our personalized and proven process is built to help you find the right Enterprise Software Content Marketing company to work with fast, so you can get back to marketing.
You can rest easy knowing that all companies listed on this page have passed our 28-point and 3-step vetting process, which means they have proven experience solving the exact pain points you have around growth and marketing.
If you're ready to finally find the right company to work with that has years of proven experience, use the form on this page to get started!
Join the thousands of companies who trust the Credo network, including:
Content is king — and it’s everywhere you look. Today, the written word drives consumer behavior in a variety of mediums and fashions. Words are power. They tell stories, empower individuals, captivate minds, and drive business. The importance of content cannot be overstated, it’s where marketing is moving. The consumer desire is only growing as popular channels like Instagram, YouTube, Spotify, and more, are becoming a never ending menu of content optionality — connecting people and businesses. Now’s the time to fire up the content factory, and start creating.
Digital Authority Partners (DAP) is an award-winning content marketing agency that helps Chicago companies turn content into a profit center. Our clients get more traffic to their websites, better leads, more sales, and a better ROI from their marketing spend. DAP is the leading content marketing agency for over 250 marketing departments across America.
Just this year alone, DAP was awarded the best search engine optimization award by MarCom, a top global advertising and marketing agency by Clutch, Best SEO agency by Expertise, and a top SEO company in the USA.
We find the best content keyword opportunities available. We use our industry-leading research tools to find the most effective long-tail keyword targets possible to produce content for, and manually research them all to verify if they’re worth fighting for.
We analyze competing content for the keywords you want to rank for. Sometimes this competitive analysis isn’t even against the sites you think you’re competing against, but against the content that is ranking for the terms you want to be ranking for. We lay it all out.
Site Structure Optimization
Content marketing doesn’t only apply to your blog, it also applies to the primary pages on your site. One of the most important things you can do in SEO is have a properly set site structure to route link authority through. We give you direct recommendations to optimize yours.
Blog & Resource Optimization
We help you optimize your categories, tags, and the fundamental keyword targeting & content format of the blog – making all of your content output that much more effective from the ground level. We also optimize the structure of any other content types you may utilize.
Content Production Strategy
Whether we’re producing content for you, or just giving you the strategy to move forward with content yourself, we lay out the most effective content production strategy possible. What to produce, at what cadence, length, depth, for whom, and how to promote it.
Ongoing Content Production
We have subject-matter expert writers that are sourced individually for each project to ensure the highest quality content possible. From machine learning to data security content, we write about the most technical topics consistently at a level our clients love and trust
When it comes to building websites, the content is one of the most important, and often overlooked elements. When most businesses write content for their websites, they make the same mistake that most people make on their resumes. Their service pages tend to be descriptive of what they do. That is an important element, but in most cases, that is where content ends. In order to have content that ranks well in the search engines AND performs well to capture new customers, it must be user-driven, unique, in-depth, on-topic, and compelling. We cover this in length in our SEO process. The main point is, you have to connect your value to your customer in a way that search engines will recognize, and we have a great solution for that.
Depending on whom you ask, creating content – that is, blog posts, services pages, press releases, and such – with Google in mind can be an extremely important thing to do or a terrible thing to do.
Those who would call it important are likely thinking along the lines of using your website content to show Google that your page (and your company and website) are relevant to certain keywords. If you create your content in a way that makes it easy for Google to read, you have a better chance of showing up in search results when someone searches for what your page discusses.
On the other hand, the critics of SEO-focused content creation would argue that by creating content “for Google,” you’re sacrificing the actual informational value and natural readability for a real live human. Compare these two short paragraphs:
Example 1: “Looking for men’s basketball sneakers? We have the best men’s basketball sneakers from Nike, Adidas, Puma, And1, and other top men’s basketball sneakers brands.”
Example 2: “Looking for an advantage on the court? Check out our selection of men’s kicks, including the freshest styles from Nike and others. Get ready to break some ankles!”
Both examples are approximately the same length. Both deliver the same basic message. But Example 1 sounds unnatural, with that same keyword phrase (“men’s basketball sneakers” forced into the text three separate times, along with the SEO-favorite term “best” and a number of specific brand names. Will Google know what your page is about? Yes, it’s pretty obvious. Will someone be excited to read it? Meh.
Example 2 is much more natural sounding. A human looking for men’s basketball sneakers will read it and understand it, and likely they will be confident it was another human, not a robot, who wrote it. But what happens to your SEO when you’re not maximizing the use of specific words and phrases people might be searching for on Google?
In the earlier days of SEO, this was a real concern. Google (and other search engines) really did give preferential treatment to content that more closely matched the exact searches people were doing. That’s where this whole trend shown in Example 1 started. Fortunately, the logic and technology behind the algorithms has evolved.
Without getting into the SEO jargon and acronyms like EAT, NLP, and BERT (feel free to ask for more info), Google & co. are much, much better at figuring out what content is about even if it uses different wording than what the user searches. In fact, it’s in Google’s best interest to serve its users the content most likely to provide the information they’re seeking, so if your naturally worded blog post does a better job of that than someone else’s robo-nonsense, you’ll rank better — on that specific factor anyway.
There are still a lot of other considerations when it comes to optimizing your website and content. Highway One Marketing Marketing believes in making your website experience ideal for your users first, and then giving Google some extra hints and information when and where it’s effective and won’t sacrifice quality.
When it comes to creating SEO-friendly content that engages your audience and drives results, effective content marketing is crucial. With skills ranging from content auditing to copywriting, to holistic content strategy and planning, our digital content producers and strategists craft unique, search-optimised content that captures your audience’s intent.
As a full-service SEO firm, we build genuine relationships and implement our proprietary SEO strategies to drive the organic traffic that will grow your revenue and take your business to the next level. And don’t forget personal growth. We’re into that too.We’re here to empower your business with proven strategies that result in sustainable success, freeing up more time for you to grow in other areas. We believe this freedom is what living a full life is all about. Our…
Video and Social Content Marketing
Social Networks are a MUST for content and video marketing no matter what industry you’re in. If you’re selling a product, a service, or a membership, they are your #1 source for broadcasting your message. Oh, and they’re not just for your existing fan base. There’s an immense power available for you to reach and discover new audiences and nurture them into leads and clients.
Social platforms continue to be a goldmine for business owners. But as technology advances, old features are revamped and new features are introduced to improve user experience. Ask to talk to one of our specialist regarding your content and video marketing strategies. We guarantee you’ll walk away with new inspiration.
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Our team does the hard part of vetting consultants for you. We have experience verifying top content marketing consultants through our meticulous vetting process. Our exclusive endorsement of top-tier consultants is based on a thorough evaluation of their results, professionalism, and cultural compatibility.
At Credo, our process involves rigorous screening procedures, which encompass conducting phone interviews, evaluating previous work, reviewing social media platforms, and checking testimonials. We leave no stone unturned, ensuring that all aspects are meticulously examined to guarantee the competence and excellence of our partner consultants and businesses.
We understand that finding the right fit is not solely determined by the quality of the consultants. As such, we conduct a thorough analysis of your company culture and requirements to ensure that we find a consultant who possesses the expertise to excel at your specific business and matches your company’s unique needs perfectly.
If you’re ready to finally find the right company to work with that has years of proven experience, use the form on this page to get started!
"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
"We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us."
"This was my first time using Credo and I will never hire another agency without them. I needed a PPC agency and I needed one FAST. Credo got me 3 discovery calls in a day with some seriously high quality companies. The hardest part was choosing between them. If you're going to hire an agency, use Credo. Seriously."
"All 3 candidates were awesome and I really appreciated the process. Using Credo blew my mind in terms of saving time, 3 super high quality candidates, and we got a lot out of hearing their various approaches."
Credo helps companies find and hire the right marketing partner.
A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
Our professional vetting involves the following:
Every network applicant must also pass our culture screening to make sure they're aligned with our standards.
This involves a 30 minute call covering:
All Enterprise Software Content Marketing Agencies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the Enterprise Software Content Marketing Agencies from our network, you can trust they're the best we can find.
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"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!