Last updated: Oct 2023
Finding the right Franchises PPC company to work with doesn't have to be a long and frustrating experience.
Since 2015, we’ve helped 6,500+ companies save days of time by connecting them with digital marketing companies who get results. Our personalized and proven process is built to help you find the right Franchises PPC company to work with fast, so you can get back to marketing.
You can rest easy knowing that all companies listed on this page have passed our 28-point and 3-step vetting process, which means they have proven experience solving the exact pain points you have around growth and marketing.
If you're ready to finally find the right company to work with that has years of proven experience, use the form on this page to get started!
Join the thousands of companies who trust the Credo network, including:
From traditional PPC ads to inventive programmatic technology, our team consists of expert media buying professionals that deliver a hands-on, day-in-day-out approach to your account.
Industry Specific PPC
We tailor our approach to your industries specific needs. Watch your impressions burst with our tried-and-tested strategies for your niche
Campaigns That Actually Turn A Profit & Reporting To Prove It
Digital advertising allows brands like yours to get in front of your perfect customer no matter where they are immediately. Whether your customers are searching on Google or socializing on Facebook and Twitter our data-driven team will help you get in front of them.
Managing Google Ads involves researching and selecting keywords, organizing those keywords into campaigns, creating ads for those campaigns, and creating and/or optimizing landing pages for those keywords and ads. The effectiveness of the pay-per-click campaign hinges on having high-quality scores for keywords. Increasing quality scores reduces the amount you will pay for each click and will increase ROI over time as cost per click goes down.
New campaigns typically start with lower quality scores, so we launch new campaigns with lower starting budgets to increase quality scores before increasing expenditures. The account history will play a role in the quality score, and we want to build a solid history and get costs per click down before increasing expenditures significantly. The balance between account history, Quality Score, and Ad Rank all impact how effective the PPC campaign is and how much return is generated from the marketing investment.
PPC (Pay-Per-Click) advertising is a mainstay of digital advertising. Precisely what the term encompasses depends on who you ask. At Highway One Marketing Marketing, we take a literal approach: PPC covers any online ad campaign where you pay anytime someone clicks your ad.
PPC ads exist on many platforms: Google, Bing, Amazon, Facebook, Twitter, LinkedIn, Quora, Reddit… the list goes on. While there are some notable differences among these platforms, the business model is basically the same.
Biddable channels are unparalleled in driving instant traffic and conversions, but they take expertise and constant supervision. We can take the burden off you and help you maximise the return from your biddable campaigns.
Showing up at the top of the SERP, being found on maps, showcasing your brand on social media and across the web, these are all attractive goals for SMBs. Done correctly, Paid Media can help any business achieve these goals while keeping their costs low.
Our PPC team are experts at what they do. They’ve won awards and accolades, but they continue to prove their expertise everyday, with every client. Our approach to PPC allows us to solve big problems for small and medium businesses while offering a boutique level of attention and personal care.
SEARCH MARKETING FOR BUSINESSES THAT DEMAND TO STAND OUT
We are a Google Partnered and Meta/Facebook Partnered agency that provides profitable SEO and PPC marketing solutions for lead generation focused companies – from insurance businesses, fast-growing startups, to Fortune 500 organizations
Pay Per Click ads are shown at the top and bottom of search engine result pages (SERPs).
Early on in PPC advertising the highest bidder was given the highest result on a SERP. Nowadays things are entirely different. Google AdWords, for instance, has instituted a metric called Quality Score to determine an ads position on a given keyword you want to bid on.
The higher your Quality Score, the less you have to pay per click for a good position. There are several factors that determine a keywords Quality Score but the 3 main are as follows: Keyword Relevance, Bid & Click Through Rate (CTR), and Landing Page Quality/Load Time.
A seasoned PPC expert will understand that it’s not just about driving a significant amount of traffic to a website, it has to be relevant traffic to help bring in the highest ROI possible. This is done by doing the following:
Location Targeting (if necessary)
Optimized Campaign Structure
Relevant Ad Copy
Tracking Through Analytics
Landing Page Optimization
We exploit Google Ads to build your reputation so you won’t need them in the future
We do not want you to have to pour out funds for Google Ads all the time for the duration of your business. The goal of using these paid ads is not just to benefit from their temporary boost to your online presence but to be a building block for your business to become the king of the market. When we run Google Ad campaigns, we are not just looking to use them to make those sales but to take the analytics and increased traffic for future sales goals. In fact, the more that we can boost your business and create the reputation that you are the most trusted place to go in your particular market, the less you will have to rely on boosts to get eyes on your advertising.
Showing 12 of 33 providers. Learn how to get listed on this page.
"When I was tasked with hiring someone to help with our marketing, I turned to Credo. They introduced us to two vetted pros who specialized in what we need. Credo saved us a lot of time and money by getting us the right pros the first time."
"We contacted Credo and after a 30 minute discussion where they asked deeper questions to clarify our needs and current setup (including other agencies we already work with), they introduced us to two agencies who ended up being a perfect fit for us."
"This was my first time using Credo and I will never hire another agency without them. I needed a PPC agency and I needed one FAST. Credo got me 3 discovery calls in a day with some seriously high quality companies. The hardest part was choosing between them. If you're going to hire an agency, use Credo. Seriously."
"All 3 candidates were awesome and I really appreciated the process. Using Credo blew my mind in terms of saving time, 3 super high quality candidates, and we got a lot out of hearing their various approaches."
Credo helps companies find and hire the right marketing partner.
A company can be polished and professional and still not deliver great results, so we specifically ask each network applicant about their clients and results they have driven.
We ask every applicant for:
Quality of work delivered is extremely important to us and extremely important to you.
Our professional vetting involves the following:
Every network applicant must also pass our culture screening to make sure they're aligned with our standards.
This involves a 30 minute call covering:
All Franchises PPC Agencies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the Franchises PPC Agencies from our network, you can trust they're the best we can find.
"GetCredo.com is one of the few trustworthy places to find a good SEO."
"After working with a number of clients who had been burned by illicit consultants, industry veteran John Doherty was inspired to create [a company] that would help companies find reputable search marketing and SEO professionals."
"I don't know of anyone who puts as much care and attention into properly vetting and matching SEO projects with vendors than Credo."
Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
Drive results for your marketing needs with the Credo network. Get started today (it's free and there is no obligation)!