Last updated: Mar 2023
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Content is king — and it’s everywhere you look. Today, the written word drives consumer behavior in a variety of mediums and fashions. Words are power. They tell stories, empower individuals, captivate minds, and drive business. The importance of content cannot be overstated, it’s where marketing is moving. The consumer desire is only growing as popular channels like Instagram, YouTube, Spotify, and more, are becoming a never ending menu of content optionality — connecting people and businesses. Now’s the time to fire up the content factory, and start creating.
Initial development centers around content consulting. What media assets does your brand have? What media are you producing? Who is it intended for? What story does it have to tell? What format and platform would serve the client best? Canal Digital Studio works hand-in-hand with your in-house production team to develop image, video and podcast creative content to suit your unique goals.
Working with our clients goals and relevant keywords, the Search Nurture team creates educational and engaging content that when paired with proper SEO strategy can skyrocket brand awareness.
When it comes to building websites, the content is one of the most important, and often overlooked elements. When most businesses write content for their websites, they make the same mistake that most people make on their resumes. Their service pages tend to be descriptive of what they do. That is an important element, but in most cases, that is where content ends. In order to have content that ranks well in the search engines AND performs well to capture new customers, it must be user-driven, unique, in-depth, on-topic, and compelling. We cover this in length in our SEO process. The main point is, you have to connect your value to your customer in a way that search engines will recognize, and we have a great solution for that.
At Weeping Willow Creations we believe in the fundamental art of storytelling and how stories connect us as humans. Every brand, every company and every business has a story to tell. We work with you to capture that story and connect with your customers and clients. We believe that your branding does not only have to be beautiful but that through connecting to the heart of your company and brand, we can open up a world of possibilities. Upon starting…
In the current world of marketing and sales, buyer behavior has changed. The majority of people looking for information to solve problems start their investigation online. In fact, studies show that more than 81% of all buying decisions start online. Today, Google should be your best salesperson, and if he isn’t…you’re missing the boat.
That’s where content marketing comes in. Through a strategically crafted campaign of blogs, ebooks, videos, webinars, infographics and more…you can connect with prospects and leads well before your competition does. And, once people read your content and recognize you as an industry leader, they are more inclined to buy from you. Content marketing is all about lead conversion…and we’re really really good at it.
At fuze32 Marketing, we research, write and design all the pieces in your content plan…and we build the campaign around that content that drives leads. Interested in learning more? See some of the samples of our work below.
Depending on whom you ask, creating content – that is, blog posts, services pages, press releases, and such – with Google in mind can be an extremely important thing to do or a terrible thing to do.
Those who would call it important are likely thinking along the lines of using your website content to show Google that your page (and your company and website) are relevant to certain keywords. If you create your content in a way that makes it easy for Google to read, you have a better chance of showing up in search results when someone searches for what your page discusses.
On the other hand, the critics of SEO-focused content creation would argue that by creating content “for Google,” you’re sacrificing the actual informational value and natural readability for a real live human. Compare these two short paragraphs:
Example 1: “Looking for men’s basketball sneakers? We have the best men’s basketball sneakers from Nike, Adidas, Puma, And1, and other top men’s basketball sneakers brands.”
Example 2: “Looking for an advantage on the court? Check out our selection of men’s kicks, including the freshest styles from Nike and others. Get ready to break some ankles!”
Both examples are approximately the same length. Both deliver the same basic message. But Example 1 sounds unnatural, with that same keyword phrase (“men’s basketball sneakers” forced into the text three separate times, along with the SEO-favorite term “best” and a number of specific brand names. Will Google know what your page is about? Yes, it’s pretty obvious. Will someone be excited to read it? Meh.
Example 2 is much more natural sounding. A human looking for men’s basketball sneakers will read it and understand it, and likely they will be confident it was another human, not a robot, who wrote it. But what happens to your SEO when you’re not maximizing the use of specific words and phrases people might be searching for on Google?
In the earlier days of SEO, this was a real concern. Google (and other search engines) really did give preferential treatment to content that more closely matched the exact searches people were doing. That’s where this whole trend shown in Example 1 started. Fortunately, the logic and technology behind the algorithms has evolved.
Without getting into the SEO jargon and acronyms like EAT, NLP, and BERT (feel free to ask for more info), Google & co. are much, much better at figuring out what content is about even if it uses different wording than what the user searches. In fact, it’s in Google’s best interest to serve its users the content most likely to provide the information they’re seeking, so if your naturally worded blog post does a better job of that than someone else’s robo-nonsense, you’ll rank better — on that specific factor anyway.
There are still a lot of other considerations when it comes to optimizing your website and content. Highway One Marketing Marketing believes in making your website experience ideal for your users first, and then giving Google some extra hints and information when and where it’s effective and won’t sacrifice quality.
When it comes to creating SEO-friendly content that engages your audience and drives results, effective content marketing is crucial. With skills ranging from content auditing to copywriting, to holistic content strategy and planning, our digital content producers and strategists craft unique, search-optimised content that captures your audience’s intent.
Honed is the SEO freelance platform for Matt Wright and his small SEO team. Matt’s 9+ year career in SEO has allowed him to work with many household brands such as Cancer Research UK, VW, The Telegraph and British Airways. He started his career in editorial, working directly for a broadsheet journalist. He then moved on to SEO and Paid Search – freelancing full-time now for 3 years. He has worked in very senior positions at digital agencies, and has…
Starting out as a content-writing agency, Wallaroo has literally been built through the efforts of our amazing team of writers. We work with you to fine-tune and replicate your brand voice so we can both communicate clearly to your target market.
We create localized content to benefit your local SEO strategy
About us We’re Break the Web, the inbound digital marketing experts who demystify organic growth so you can focus on what to do with your new followers, leads, clients & shoppers. Because let’s be clear — you will get more attention. With over 10 years in the inbound digital marketing game, we’ve systematically developed the internal strategies that cut through the noise, so you get noticed. It’s all about magnifying your impact, magnetizing new leads, and getting more eyes on…
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All Beauty Cosmetics Content Marketing Companies on Credo have passed our initial three step and 28-point vetting process before joining, and are continuously vetted via client feedback. When you speak with the Beauty Cosmetics Content Marketing Companies from our network, you can trust they're the best we can find.
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
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