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Inseev Interactive
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SEO & PPC Services from Inseev Interactive Inseev Interactive is a performance digital marketing agency based in San Diego. We specialize in SEO, PPC, and…

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Aira

Aira
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Aira is a digital marketing agency based in Milton Keynes in the UK. They provide a range of digital marketing services including SEO, PPC, social media…

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Ghergich & Co.
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Ghergich & Co. is a content marketing agency that integrates SEO, beautiful design, and expert writing. We help clients earn attention by making and promoting…

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Jim Lastinger

Deep Field Inc.

Deep Field Inc.
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Hi there! I’m Jim Lastinger, and I run a small digital marketing agency called Deep Field. I love working with amazing companies that do great things…

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Austin Williams
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Austin Williams is a full-service marketing agency that specializes in digital strategy and campaign management. We are staffed by 45 talented professionals – many of…

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Organic Media Group SEO Agency

Organic Media Group

Organic Media Group
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by Michael Krikheli on Organic Media Group
Awesome Agency
Your Job Title: Co-founder

Organic Media Group is a pleasure to work with. Miguel and his team have an immense amount of experience and skill when it comes to SEO. Thanks for the awesome work!

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We are a RESULTS DRIVEN, content focused, SEO and Link Building agency based out of San Diego, California. We are driven by our passion for…

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BLUSH Digital
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At BLUSH Digital our goal is to strengthen your brand, improve conversions, and push the limits of growth through digital marketing.

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Sebo Marketing
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Sebo Marketing is one of Google’s Premier Partner Agencies. To earn this title, one must have at least two people who are Google Ads certified…

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Samuel Lavoie
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Samuel is an SEO consultant based in Montreal, Canada (oui, in English and French!) who started his digital journey in 1999 when he built his…

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SEOteric
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SEOteric has over 10 years of SEO and digital marketing experience helping brands leverage search to attract new customers. Founded in 2009 by Matt Brooks…

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Whitespark

WhiteSpark
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Whitespark has extensive experience working with multi-location and enterprise businesses to solve their local search problems. We can supplement existing listing solutions (such as Yext and Moz…

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Measured SEM
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Measured SEM is a small search engine marketing services company. We focus specifically on search engine optimization and pay-per click campaign management, and as a…

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The Skyline Agency
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The Skyline Agency is a leading, full-service digital advertising and branding agency based in Dallas, TX. Through expert strategy and genius thinking, we launch and…

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DaBrian Marketing Group
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DaBrian Marketing Group is a full-service digital marketing agency located in downtown Reading, PA (50 miles from Philadelphia, PA) and is lead by Daniel B….

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Brian Thomas Clark
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Brian is the founder and head auditor for House of Search, a search marketing audit company based in Orange County, CA. He has been a…

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Ghost Marketing
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Ghost Marketing is a specialist link building and digital PR agency based in the UK dealing with clients worldwide. We generate powerful editorial links for…

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How Credo works

1
Define

Create your project and schedule an intro call with the Credo team to discuss your needs and the brief for your project.

2
Discuss

Discuss your project with two highly vetted digital marketing firms handpicked from our exclusive network for your needs.

3
Decide

Decide who to work with by selecting and approving the proposal that fits best. Then fund your project and get started.

Delivered

Your project and deliverables are delivered through Credo, on time and within scope.

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Best Healthcare Marketing Companies

These listed Best Healthcare Marketing Companies have all been hand-vetted by the Credo team. Everyone listed goes through a qualitative phone screening as well as a quantitative inspection of two present or past clients. Credo only lists the best Best Healthcare Marketing Companies we can find.



We respect your privacy and information submitted here will not be shared outside of Credo's platform.

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"Finding a partner that fit our needs and online strategy has never been faster, easier or more painless. Sent one email and got matched the same day with the right guys doing the right thing and for the right price! Highly recommend!"
Julien Berard

Modern healthcare companies are starting to realize the benefits of using digital marketing to reach healthcare consumers. The rise of online technology, healthcare consumerism, and value-based reimbursements are giving them the incentive to invest in their digital marketing approach. In an effort to help, let’s discuss how to hire the right healthcare digital marketing company.

Digital Marketing and the Healthcare Industry

According to Reuters:

United States health spending is projected to rise to 5.3 percent in 2018…

…The increase represents a sharp uptick from 2017 spending, which the U.S. Centers for Medicare and Medicaid Services (CMS) now estimates to have been a 4.6 percent climb to nearly $3.5 trillion.

With trillions of dollars being spent every year on healthcare, there’s a lot to gain for companies that can effectively reach their target audiences. Their effectiveness largely depends on their ability to reach healthcare consumers online through digital marketing.

An article on Forbes explains:

…research shows that more than 50% of people search online for information about treatment options or to learn about health concerns or care providers, and 77% of patients use a search engine before booking an appointment with a local healthcare provider.

As for the specific digital marketing tactic of content marketing, an article on Marketing Profs explains:

Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year…

Content marketing is only one tactic of digital marketing, others include:

The healthcare players involved include:

    • hospitals and acute care providers
    • physician practices
    • specialty care clinics
    • healthcare information technology (HIT) vendors
    • post-acute care providers
    • healthcare insurance companies

Healthcare companies are seeking to invest in their online presence to increase revenue and bring value to targeted healthcare consumers and B2B partnerships. The main challenges they face are staying in compliance and overcoming a lack of marketing experience. For these reasons, many are looking to outsource their digital and traditional marketing efforts to an agency or consultancy service.

Ultimately, they need their digital marketing efforts to integrate with traditional marketing efforts to create a seamless customer/patient experience at all levels of the sales funnel.

Healthcare Digital Marketing Agency vs. Consultancy

While some healthcare organizations may need a complete digital marketing solution, others may simply need some guidance from an expert at key points of development. This level of need will determine whether an agency or a consultancy is the right choice.

For instance, HIT vendors may already have an internal digital marketing team and strategy in place, yet might need an expert consultant in key areas of campaign development. On the other hand, a non-profit hospital provider may completely lack an internal digital marketing team, thus, has a need for a more complete solution with a digital marketing agency.

The key takeaway to remember is not every digital marketing company is the same. Choosing the right company starts with understanding the level of need and the overall digital marketing goals of the healthcare company.

Choosing the Right Digital Marketing Partnership

Finding the right partnership will make the difference between gaining online traction and meeting KPIs or spending thousands and languishing on the back pages of search engine results. Essentially, healthcare companies need a digital marketing partner that understands their needs and target audience. Here are some attributes to look for:

    • experience with related companies
    • reviews
    • specific services and products (HIPAA compliance)
    • certifications and skills
    • capabilities (scale and time availability)
    • vertical industry knowledge
    • traditional marketing capabilities
    • customer service

While all the digital marketing companies listed here are vetted and capable of producing effective results, they also differ in their experience and capabilities. The diversity of services available means healthcare companies have a better chance of finding the right fit for their unique digital marketing needs, yet it also means they must carefully choose the right one to work with.

Ultimately, healthcare companies need a partner that understands HIPAA compliance and other healthcare industry-specific regulations, which means they need a vertically-focused healthcare digital marketing company.

When choosing a digital marketing company to partner with, here are some key points for healthcare companies to consider:

    • budget constraints
    • ROI desired
    • short and long-term goals with digital marketing campaigns
    • present state of digital marketing capabilities
    • specific digital marketing solutions to develop
    • integration capabilities with other solutions (ERP, CRM, EHR)
    • internal team involvement with digital marketing efforts
    • comprehensive level of desired digital marketing efforts
    • integration with traditional marketing efforts

While some healthcare companies may need a complete digital marketing makeover, others may simply want to enhance and optimize the efforts they’ve already initiated. Finding a digital marketing company that can effectively accommodate these exact needs is vital for ongoing streamlined efforts and optimal results.

Additionally, healthcare companies will benefit from condensing their digital marketing efforts and simplifying their workflows. They can do this by choosing a partner with the comprehensive capabilities they need, rather than using a piecemeal approach with multiple vendors and solutions.

Finally, it’s imperative for healthcare companies to find a partner they can effectively communicate with through agreed upon channels. This has a lot to do with preference and company culture, yet is key for streamlining digital marketing efforts on an ongoing basis. What healthcare companies need is a transparent partner with the ability to clearly communicate the technical aspects of digital marketing efforts.

Conclusion

As optimizing the patient experience continues to grow in importance, healthcare companies are realizing the need to integrate digital marketing campaigns into their overall marketing efforts. With value-based reimbursements and the advances of cloud and mobile computing at hand, traditional methods of finding patients through referrals and insurance companies are no longer sufficient for providers; and the growing prevalence of HIT solutions is making it harder for vendors to reach target B2B audiences.

Modern healthcare companies are looking towards digital marketing as part of the solution, yet their inexperience and the industry-specific regulations involved make it hard to initiate effective digital marketing campaigns with internal teams. For these reasons, many are seeking to partner with a healthcare digital marketing company.

At this point, choosing the right partnership is vital for launching effective digital marketing campaigns and gaining online traction. Healthcare companies need a vertically-focused partner with the experience, capabilities, and solutions that meet their needs, preferences, and goals. If interested in learning how Credo can help please contact us today.

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