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Lead Horse Marketing

Lead Horse Marketing
Average rating:  
 8 reviews
by Luke Berry on Lead Horse Marketing
Amazing Team
Your Job Title: Owner

Working with Leadhorse has been an amazing experience. They always put the customer first and deliver results. We think of them as team members and not just another service provider or vendor.

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Founded in 2012, Lead Horse is an Atlanta digital agency seized an opportunity to start a digital marketing agency for growing companies and savvy start-ups….

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Content Harmony

Content Harmony
Average rating:  
 4 reviews
by Content Manager on Content Harmony

I've enjoyed working with Content Harmony. They performed well and were very responsive. They respect that I have other projects and so priorities inevitably get shifted. I've worked with a couple of companies who have relatively big names but it became rapidly apparent to me that the person running my account didn't actually read the content that they had generated for me before they sent it over. At Content Harmony, I worked with very conscientious people. They took the time necessary to edit completely before sending me exactly what I wanted.

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Content Harmony is a content marketing agency based in Seattle, WA. We help our clients increase sales, audience engagement, and customer retention through targeted content…

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WrightIMC
Average rating:  
 0 reviews

At WrightIMC, we deliver handcrafted marketing – specializing in search engine marketing, search engine optimization, reputation management, website design and development, interactive media buying and…

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Inseev Interactive
Average rating:  
 0 reviews

SEO & PPC Services from Inseev Interactive Inseev Interactive is a performance digital marketing agency based in San Diego. We specialize in SEO, PPC, and…

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UpBuild

UpBuild

UpBuild
Average rating:  
 2 reviews
by Morganne Hatfield on UpBuild
Knowledgeable, Thorough & Responsive - The Best SEO Team Around!
Your Job Title: Demand Generation Manager

Mike will always be my #1 trusted SEO advisor and I'm very grateful to have had the opportunity to work with him at our prior agency, and now via UpBuild. He's built an incredible team who takes the utmost care to their work. I especially appreciated how easy it was to communicate with them (Slack is the best) on any issues or questions I had, no matter how big or small. They exceeded my expectations with all deliverables and I hope to have the chance to work with them again.

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UpBuild team leads the industry is technical SEO and advanced analytics. Our sweet spot is “technical marketing”, the overlap between the marketing and development skill…

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Jim Lastinger

Deep Field Inc.

Deep Field Inc.
Average rating:  
 0 reviews

Hi there! I’m Jim Lastinger, and I run a small digital marketing agency called Deep Field. I love working with amazing companies that do great things…

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Elliott Davidson
Average rating:  
 1 reviews
by Gus on Elliott Davidson
Great To Work With
Your Job Title: Store Manager

Elliott did a fantastic job of helping us get more customers through the door. We’ve been rushed off our feet as we’ve not had this many customers to deal with before; which is fantastic. If you’re considering working with an SEO consultant, Elliotts your man!

Eliott is the founder of Contrast and an SEO consultant based in Nottingham, UK. Elliott’s background originates from sport at a young age he got…

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David Carralon
Average rating:  
 3 reviews
by Maddison Lizzy on David Carralon
great seo expert with many years experience
Your Job Title: Communications and Marketing Manager

I worked with David for many years where he led our SEO strategy for the whole organisation present in over 100 countries. He played a crucial role in putting us on the digital map and improving our SEO ranking. He is highly strategic and an added value to any organisation.

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David is an international SEO Consultant based in Paris and London helping clients around the globe. With extensive digital marketing experience in the education, recruitment,…

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Aira

Aira
Average rating:  
 0 reviews

Aira is a digital marketing agency based in Milton Keynes in the UK. They provide a range of digital marketing services including SEO, PPC, social media…

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Organic Media Group SEO Agency

Organic Media Group

Organic Media Group
Average rating:  
 2 reviews
by Michael Krikheli on Organic Media Group
Awesome Agency
Your Job Title: Co-founder

Organic Media Group is a pleasure to work with. Miguel and his team have an immense amount of experience and skill when it comes to SEO. Thanks for the awesome work!

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We are a RESULTS DRIVEN, content focused, SEO and Link Building agency based out of San Diego, California. We are driven by our passion for…

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Ghergich & Co.
Average rating:  
 0 reviews

Ghergich & Co. is a content marketing agency that integrates SEO, beautiful design, and expert writing. We help clients earn attention by making and promoting…

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BLUSH Digital
Average rating:  
 0 reviews

At BLUSH Digital our goal is to strengthen your brand, improve conversions, and push the limits of growth through digital marketing.

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Justin Sieve
Average rating:  
 0 reviews

IDES Interactive is a product management and SEO consulting firm led by Justin Sieve and based in San Francisco, California and an office in Berlin,…

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Austin Williams
Average rating:  
 0 reviews

Austin Williams is a full-service marketing agency that specializes in digital strategy and campaign management. We are staffed by 45 talented professionals – many of…

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The Skyline Agency
Average rating:  
 0 reviews

The Skyline Agency is a leading, full-service digital advertising and branding agency based in Dallas, TX. Through expert strategy and genius thinking, we launch and…

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Samuel Lavoie
Average rating:  
 0 reviews

Samuel is an SEO consultant based in Montreal, Canada (oui, in English and French!) who started his digital journey in 1999 when he built his…

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SEOteric
Average rating:  
 0 reviews

SEOteric has over 10 years of SEO and digital marketing experience helping brands leverage search to attract new customers. Founded in 2009 by Matt Brooks…

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Whitespark

WhiteSpark
Average rating:  
 0 reviews

Whitespark has extensive experience working with multi-location and enterprise businesses to solve their local search problems. We can supplement existing listing solutions (such as Yext and Moz…

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Sebo Marketing
Average rating:  
 0 reviews

Sebo Marketing is one of Google’s Premier Partner Agencies. To earn this title, one must have at least two people who are Google Ads certified…

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DaBrian Marketing Group
Average rating:  
 0 reviews

DaBrian Marketing Group is a full-service digital marketing agency located in downtown Reading, PA (50 miles from Philadelphia, PA) and is lead by Daniel B….

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Brian Thomas Clark
Average rating:  
 0 reviews

Brian is the founder and head auditor for House of Search, a search marketing audit company based in Orange County, CA. He has been a…

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Best Healthcare Marketing Companies

These listed Best Healthcare Marketing Companies have all been hand-vetted by the Credo team. Everyone listed goes through a qualitative phone screening as well as a quantitative inspection of two present or past clients. Credo only lists the best Best Healthcare Marketing Companies we can find.



We respect your privacy and information submitted here will not be shared outside of Credo's platform.

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"Finding a partner that fit our needs and online strategy has never been faster, easier or more painless. Sent one email and got matched the same day with the right guys doing the right thing and for the right price! Highly recommend!"
Julien Berard

Modern healthcare companies are starting to realize the benefits of using digital marketing to reach healthcare consumers. The rise of online technology, healthcare consumerism, and value-based reimbursements are giving them the incentive to invest in their digital marketing approach. In an effort to help, let’s discuss how to hire the right healthcare digital marketing company.

Digital Marketing and the Healthcare Industry

According to Reuters:

United States health spending is projected to rise to 5.3 percent in 2018…

…The increase represents a sharp uptick from 2017 spending, which the U.S. Centers for Medicare and Medicaid Services (CMS) now estimates to have been a 4.6 percent climb to nearly $3.5 trillion.

With trillions of dollars being spent every year on healthcare, there’s a lot to gain for companies that can effectively reach their target audiences. Their effectiveness largely depends on their ability to reach healthcare consumers online through digital marketing.

An article on Forbes explains:

…research shows that more than 50% of people search online for information about treatment options or to learn about health concerns or care providers, and 77% of patients use a search engine before booking an appointment with a local healthcare provider.

As for the specific digital marketing tactic of content marketing, an article on Marketing Profs explains:

Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year…

Content marketing is only one tactic of digital marketing, others include:

The healthcare players involved include:

    • hospitals and acute care providers
    • physician practices
    • specialty care clinics
    • healthcare information technology (HIT) vendors
    • post-acute care providers
    • healthcare insurance companies

Healthcare companies are seeking to invest in their online presence to increase revenue and bring value to targeted healthcare consumers and B2B partnerships. The main challenges they face are staying in compliance and overcoming a lack of marketing experience. For these reasons, many are looking to outsource their digital and traditional marketing efforts to an agency or consultancy service.

Ultimately, they need their digital marketing efforts to integrate with traditional marketing efforts to create a seamless customer/patient experience at all levels of the sales funnel.

Healthcare Digital Marketing Agency vs. Consultancy

While some healthcare organizations may need a complete digital marketing solution, others may simply need some guidance from an expert at key points of development. This level of need will determine whether an agency or a consultancy is the right choice.

For instance, HIT vendors may already have an internal digital marketing team and strategy in place, yet might need an expert consultant in key areas of campaign development. On the other hand, a non-profit hospital provider may completely lack an internal digital marketing team, thus, has a need for a more complete solution with a digital marketing agency.

The key takeaway to remember is not every digital marketing company is the same. Choosing the right company starts with understanding the level of need and the overall digital marketing goals of the healthcare company.

Choosing the Right Digital Marketing Partnership

Finding the right partnership will make the difference between gaining online traction and meeting KPIs or spending thousands and languishing on the back pages of search engine results. Essentially, healthcare companies need a digital marketing partner that understands their needs and target audience. Here are some attributes to look for:

    • experience with related companies
    • reviews
    • specific services and products (HIPAA compliance)
    • certifications and skills
    • capabilities (scale and time availability)
    • vertical industry knowledge
    • traditional marketing capabilities
    • customer service

While all the digital marketing companies listed here are vetted and capable of producing effective results, they also differ in their experience and capabilities. The diversity of services available means healthcare companies have a better chance of finding the right fit for their unique digital marketing needs, yet it also means they must carefully choose the right one to work with.

Ultimately, healthcare companies need a partner that understands HIPAA compliance and other healthcare industry-specific regulations, which means they need a vertically-focused healthcare digital marketing company.

When choosing a digital marketing company to partner with, here are some key points for healthcare companies to consider:

    • budget constraints
    • ROI desired
    • short and long-term goals with digital marketing campaigns
    • present state of digital marketing capabilities
    • specific digital marketing solutions to develop
    • integration capabilities with other solutions (ERP, CRM, EHR)
    • internal team involvement with digital marketing efforts
    • comprehensive level of desired digital marketing efforts
    • integration with traditional marketing efforts

While some healthcare companies may need a complete digital marketing makeover, others may simply want to enhance and optimize the efforts they’ve already initiated. Finding a digital marketing company that can effectively accommodate these exact needs is vital for ongoing streamlined efforts and optimal results.

Additionally, healthcare companies will benefit from condensing their digital marketing efforts and simplifying their workflows. They can do this by choosing a partner with the comprehensive capabilities they need, rather than using a piecemeal approach with multiple vendors and solutions.

Finally, it’s imperative for healthcare companies to find a partner they can effectively communicate with through agreed upon channels. This has a lot to do with preference and company culture, yet is key for streamlining digital marketing efforts on an ongoing basis. What healthcare companies need is a transparent partner with the ability to clearly communicate the technical aspects of digital marketing efforts.

Conclusion

As optimizing the patient experience continues to grow in importance, healthcare companies are realizing the need to integrate digital marketing campaigns into their overall marketing efforts. With value-based reimbursements and the advances of cloud and mobile computing at hand, traditional methods of finding patients through referrals and insurance companies are no longer sufficient for providers; and the growing prevalence of HIT solutions is making it harder for vendors to reach target B2B audiences.

Modern healthcare companies are looking towards digital marketing as part of the solution, yet their inexperience and the industry-specific regulations involved make it hard to initiate effective digital marketing campaigns with internal teams. For these reasons, many are seeking to partner with a healthcare digital marketing company.

At this point, choosing the right partnership is vital for launching effective digital marketing campaigns and gaining online traction. Healthcare companies need a vertically-focused partner with the experience, capabilities, and solutions that meet their needs, preferences, and goals. If interested in learning how Credo can help please contact us today.

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