Last updated: Mar 2024
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In the current world of marketing and sales, buyer behavior has changed. The majority of people looking for information to solve problems start their investigation online. In fact, studies show that more than 81% of all buying decisions start online. Today, Google should be your best salesperson, and if he isn’t…you’re missing the boat.
That’s where content marketing comes in. Through a strategically crafted campaign of blogs, ebooks, videos, webinars, infographics and more…you can connect with prospects and leads well before your competition does. And, once people read your content and recognize you as an industry leader, they are more inclined to buy from you. Content marketing is all about lead conversion…and we’re really really good at it.
At fuze32 Marketing, we research, write and design all the pieces in your content plan…and we build the campaign around that content that drives leads. Interested in learning more? See some of the samples of our work below.
Depending on whom you ask, creating content – that is, blog posts, services pages, press releases, and such – with Google in mind can be an extremely important thing to do or a terrible thing to do.
Those who would call it important are likely thinking along the lines of using your website content to show Google that your page (and your company and website) are relevant to certain keywords. If you create your content in a way that makes it easy for Google to read, you have a better chance of showing up in search results when someone searches for what your page discusses.
On the other hand, the critics of SEO-focused content creation would argue that by creating content “for Google,” you’re sacrificing the actual informational value and natural readability for a real live human. Compare these two short paragraphs:
Example 1: “Looking for men’s basketball sneakers? We have the best men’s basketball sneakers from Nike, Adidas, Puma, And1, and other top men’s basketball sneakers brands.”
Example 2: “Looking for an advantage on the court? Check out our selection of men’s kicks, including the freshest styles from Nike and others. Get ready to break some ankles!”
Both examples are approximately the same length. Both deliver the same basic message. But Example 1 sounds unnatural, with that same keyword phrase (“men’s basketball sneakers” forced into the text three separate times, along with the SEO-favorite term “best” and a number of specific brand names. Will Google know what your page is about? Yes, it’s pretty obvious. Will someone be excited to read it? Meh.
Example 2 is much more natural sounding. A human looking for men’s basketball sneakers will read it and understand it, and likely they will be confident it was another human, not a robot, who wrote it. But what happens to your SEO when you’re not maximizing the use of specific words and phrases people might be searching for on Google?
In the earlier days of SEO, this was a real concern. Google (and other search engines) really did give preferential treatment to content that more closely matched the exact searches people were doing. That’s where this whole trend shown in Example 1 started. Fortunately, the logic and technology behind the algorithms has evolved.
Without getting into the SEO jargon and acronyms like EAT, NLP, and BERT (feel free to ask for more info), Google & co. are much, much better at figuring out what content is about even if it uses different wording than what the user searches. In fact, it’s in Google’s best interest to serve its users the content most likely to provide the information they’re seeking, so if your naturally worded blog post does a better job of that than someone else’s robo-nonsense, you’ll rank better — on that specific factor anyway.
There are still a lot of other considerations when it comes to optimizing your website and content. Highway One Marketing Marketing believes in making your website experience ideal for your users first, and then giving Google some extra hints and information when and where it’s effective and won’t sacrifice quality.
Having a strong social media game offers your company the ability to actively build its brand while generating leads and improving organic search rankings. This makes it a key component to any digital marketing campaign. As a full service digital marketing agency, we create effective, on-going social media management plans that will boost the entirety of your web presence.
Strategic and International SEO, working in SEO field since 2004, Gianluca Fiorelli is a respected SEO expert. Italian and living in Spain, Gianluca worked and works remotely for clients from every corner of the world: USA, Canada, Spain, Italy, United Kingdom, UAE, and Australia, just to cite a few countries. As a consultant, Gianluca helped companies like Glassdoor, Pixmania, Idealista.com, Iberostar, Palladium Hotel Group, MSC Cruises, Magoosh.com, Lladró, Visitcalifornia.com and Go Overseas amongst many others growing their organic visibility nationally…
As a full-service SEO firm, we build genuine relationships and implement our proprietary SEO strategies to drive the organic traffic that will grow your revenue and take your business to the next level. And don’t forget personal growth. We’re into that too.We’re here to empower your business with proven strategies that result in sustainable success, freeing up more time for you to grow in other areas. We believe this freedom is what living a full life is all about. Our…
Brian is the founder and head auditor for House of Search, a search marketing audit company based in Orange County, CA. He has been a part of the search marketing industry for over 15 years. He cut his teeth managing search campaigns for Yahoo! back in 2005 for clients like the NHL and Equifax. He dove head-first into SEO in 2008 doing SEO work for UCLA and Disney Shopping. In 2008 he performed his first SEO Audit using an audit…
SEO That Travels Further Propelling Travel, Transportation, and Tourism Brands Miles Further Than Expectations – That’s Propellic.
David is an International SEO Consultant working with enterprise clients around the globe. With extensive search marketing experience in the education, recruitment, real estate, and government sectors, David worked 15 years for various large multinational companies managing high-scale SEO projects ranging from complex multilingual website migrations to scalable product development implementations. Whether you are in need of a technical SEO audit, competitor analysis or strategic SEO advice, I can help you take your business to the next level.
Our content marketing strategies hand-hold your audience through each step of the product or service research process.
Our content gap analysis and content funnel mapping techniques will uncover the research steps your audience uses to convert on your site.
Then, we’ll help you figure out which new content opportunities exist so that you can develop thought leadership and convince buyers that you’re the only option they should consider.
When the competition is ranking higher, businesses come to us because our enterprise-level SEO and content strategies have generated over $2 BILLION in incremental revenue for clients and Fortune 500s. iPullRank is a better-performance marketing agency that’s all about delivering great results for great clients. We’re a bold shop based in New York City that’s about doing work that is PROUD: Proactive, Reliable, Outstanding, Useful, and Dedicated. In other words, we do work that we’re PROUD of rather than just…
Content is king — and it’s everywhere you look. Today, the written word drives consumer behavior in a variety of mediums and fashions. Words are power. They tell stories, empower individuals, captivate minds, and drive business. The importance of content cannot be overstated, it’s where marketing is moving. The consumer desire is only growing as popular channels like Instagram, YouTube, Spotify, and more, are becoming a never ending menu of content optionality — connecting people and businesses. Now’s the time to fire up the content factory, and start creating.
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Our team does the hard part of vetting consultants for you. We have experience verifying top content marketing consultants through our meticulous vetting process. Our exclusive endorsement of top-tier consultants is based on a thorough evaluation of their results, professionalism, and cultural compatibility.
At Credo, our process involves rigorous screening procedures, which encompass conducting phone interviews, evaluating previous work, reviewing social media platforms, and checking testimonials. We leave no stone unturned, ensuring that all aspects are meticulously examined to guarantee the competence and excellence of our partner consultants and businesses.
We understand that finding the right fit is not solely determined by the quality of the consultants. As such, we conduct a thorough analysis of your company culture and requirements to ensure that we find a consultant who possesses the expertise to excel at your specific business and matches your company’s unique needs perfectly.
If you’re ready to finally find the right company to work with that has years of proven experience, use the form on this page to get started!
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