Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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How to write a good digital marketing project brief

Posted by on June 5, 2018 in Business

Over the last few years we’ve seen 1,500+ businesses and $14M+ in digital marketing spend come through Credo. In that time, I’ve learned a lot. One big lesson I have learned is that many businesses have no idea how to explain what they are looking to accomplish by engaging with…

Top 5 Screaming Frog Alternatives

Posted by on May 29, 2018 in Recommendations

If you’re doing SEO, then you probably know about Screaming Frog. Screaming Frog has long been the gold standard in website crawling for most sites. But what happens when Screaming Frog isn’t enough for you any more? Are there alternatives to Screaming Frog that you should know about that may…

Why SEO doesn’t get the budget it deserves

Posted by on May 22, 2018 in Business

If you have ever worked in SEO or tried to get SEO done internally at your company, you know that the challenges are plentiful. Maybe your head of engineering doesn’t value SEO and thinks all marketers are annoying. Maybe your head of product thinks that all they need to do…

SEO services are dead.

Posted by on May 15, 2018 in Marketing Industry

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that say nothing about what you actually do, then you will soon be out of business. Or, you will continue the client churn and burn with…

How to use SEMrush for SEO competitor analysis

Posted by on May 8, 2018 in Marketing Strategies

If you’re looking to dominate the search results for your most important keywords (combination of traffic and profitability as gauged by CPC), then one of the most high-impact activities you can undertake is a complete competitor audit. You might have a good idea who your main business competitors are, but…

5 Marketing Lessons from an Overweight, Aging Professional Baseball Player

Posted by on May 1, 2018 in Marketing Strategies

Bartolo Colon is a professional baseball player who still experiences success after 21 seasons, despite being 44 years old and likely more than 300 pounds. Here’s what digital marketers can learn from his approach.

Zapier SEO Teardown

Posted by on April 20, 2018 in Case Studies

You might know Zapier, the connector-of-services SaaS company that is known for being a remote team and making it easy to build integrations between the services you use to run your business. We love Zapier here at Credo and even did an interview about how Zapier has grown with their…

Case study: Analyzing Drip’s (@getdrip) SEO migration audit and efforts

Posted by on April 18, 2018 in Case Studies

If you haven’t heard of it, Drip is an email service provider that allows you to do smart tagging and segmenting of lists to dynamically email your customers based off of their actions and how you have identified them. They’re owned by LeadPages, which is a landing page software company…

CredoCast Season 3 is officially wrapped

Posted by on April 11, 2018 in Announcements

I started experimenting with podcasting a few years ago. It’s taken off over the last few years, and over that course of time I’ve somehow racked up over 40 interviews (which you can find all of them here). By the numbers: 40 interviews Somewhere around 1200 minutes of content produced…

Getting SEO done in the enterprise, with Kristan Bauer

Posted by on March 29, 2018 in CredoCast/SEO

 Kristan Bauer is the former Director of SEO at Zillow, former SEO at Amazon, and has worked on Google properties and some of the other largest sites on the internet as a consultant. She is also a former coworker of mine from Zillow and a brilliant SEO. In this…

How to use content upgrades to build your email list

Posted by on March 27, 2018 in Marketing Strategies

If you are publishing content, whether for your business or as an entrepreneurial figurehead, and not capturing subscribers and email addresses then you are leaving a lot of opportunity on the table. I’ve been an acquisition-focused marketer (SEO, content, PR) for a long time, but only really thought about it…

Are you wasting budget on “content marketing”?

Posted by on March 15, 2018 in Growth/Marketing Strategies

Every business today needs to have an online presence. Whether it’s Yelp and Google My Business pages for a local business, listing pages for a real estate company, or pages tailored towards your audience for a SaaS business, you have to be findable online. And for a lot of businesses,…

Semrush vs Moz – Which is better?

Posted by on March 13, 2018 in Product Comparisons

Get a 30 day trial of Semrush by using this link. Semrush only offers free trials to new subscribers through partners like Credo, so use that link to get a 30 day trial! Semrush and Moz are two of the most popular tools in the SEO and inbound marketing world….

How to find anyone’s email address

Posted by on March 8, 2018 in Growth/Sales

Sometimes you need to email someone but you don’t have their email address. Sure, you could go about tweeting at them, or DMing them, or messaging them on LinkedIn for it, but doesn’t that seem a bit counter-intuitive? If you have them there, then why not go ahead and ask…

Official WPengine Review from Credo

Posted by on March 6, 2018 in Recommendations

For a limited time, get 20% off Personal plans using our link. I’ve been building and hosting websites since 2008, since the very beginning of my career. While trained as a front end web developer and technical writer in university, I had to learn the ropes of web hosting, servers,…

100k YouTube subscribers with 20 videos – How @backlinko identifies unfair advantages

Posted by on March 1, 2018 in CredoCast/Entrepreneurship/Growth/SEO

Brian Dean, if you don’t know him, is the founder of Backlinko. Started as an outlet for him to share what he’s learned, he’s built it into an SEO training company that allows him to travel the world and make a positive impact on the SEO world. In this conversation,…

How Zapier grew with minimal marketing, with founder Wade Foster

Posted by on February 22, 2018 in CredoCast/Growth

If you haven’t heard of Zapier, you should check them out. If you’re growing a company and trying to bring together multiple services to talk to each other, you either have to write custom code or use Zapier. They’ve built an impressive business, and today Wade tells the story and…

8 marketing metrics for SaaS businesses to track and know

Posted by on February 20, 2018 in Business/Marketing Strategies

Marketing is a black box, right? I remember when I was in university from 2003-2007 and had friends who were marketing majors. Marketing seemed like a total black box to me because I had no idea how to do it. Cue irony because now marketing is what I think about…

What happens when a side project takes off, with Josh Pigford (@shpigford) of Baremetrics

Posted by on February 15, 2018 in CredoCast/Entrepreneurship/Growth

Josh Pigford is the CEO and founder of Baremetrics, which they say is “Metrics, forecasting and engagement tools for teams using Stripe, Braintree, Chargify and Recurly.” They help SaaS and subscription businesses have clarity into their subscriptions, revenue, churn and more.

Should you use live chat on your website?

Posted by on February 13, 2018 in Sales

Live chat is all the rage these days on websites. I used it on Credo for a number of months and decided to remove it completely from the site. But I think live chat is a valid solution to a valid problem for the right companies. Let me tell you…

Do “beginners guides” make sense for your business?

Posted by on February 8, 2018 in CredoCast/Marketing Strategies/SEO

Also find us on iTunes. A little bit of a different video for you today. One topic I have become very interested in, because it’s something I’ve been working through at Credo, is making sure you are producing the right content for your audience. I know it’s Marketing 101, but…