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*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. Today we’re talking about on-page SEO. It’s a topic I get asked about a lot as a veteran SEO and something that a lot of people who we speak with who are thinking…
Mentioned resource: Guide to hiring a digital marketing firm Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. In the video above, I talk about whether you should hire for marketing in-house or use an agency. There’s not a straight forward answer, but I’ve spent a lot of time thinking about and talking through this conundrum with companies over the…
Social media scheduling has become ubiquitous, with many SaaS tools out there that let you automate your social media posting for $49-$99 per month. But something that has never worked seamlessly is Instagram scheduling. While many tools have had an integration for a while (Buffer is the one that comes to the top of my mind), they weren’t true “auto posting” but rather you could schedule the service to remind you when it was time to post, then tap a…
If you’re like me then sometimes life gets crazy. But if you set up your systems to bring you success, you’ll keep doing what you need to do in spite of it. Hi I’m John Doherty and I’m the founder of Credo. If you’re looking to take your marketing to the next level with an agency, make sure you’ve downloaded our guide to hiring an agency and scheduled a time to speak with our team here. If you’re like me and…
How to leverage reviews for your company and SEO Resource mentioned: The Busy Executive’s Guide to Hiring A Digital Marketing Agency. Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about leveraging reviews for your business. It’s a common misunderstanding that reviews are really only important to local businesses. In reality, reviews are extremely useful for many…
Looking for a new digital agency that can accelerate your SEO lead generation results? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. A relatively basic yet important part of SEO is the meta tags included on the page that tell the search engines important information about the page’s topic. You can think of HTML meta tags on a web page like the computer in your car that is telling the…
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Make sure you’ve downloaded our free ebook – The Busy Executive’s Guide to Hiring A Digital Marketing Agency. How to hire an SEO agency Today we’re going to talk about How to hire an SEO agency. If you’ve ever tried to hire for SEO, you know how frustrating it can be. As…
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you’re hiring a marketing firm, or thinking about it, make sure you check out our free guide to hiring a marketing firm. Today we’re going to talk about what SEO is and when you should use it for your business. Now there is a lot of misinformation, or just incomplete information,…
Mentioned resources: Guide to hiring a marketing firm Moz Beginner’s Guide to SEO Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about how to rank your website in Google. Challenges Now, if you’re watching this video you probably have a few challenges: You’re not getting enough traffic from the search engines to feed your…
Mentioned resources: Guide to hiring a marketing firm SEMrush (free 14 day trial here) Screaming Frog Ahrefs Sitebulb Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about the top SEO ranking factors. There is SO much talk out in the SEO industry about ranking factors, and unfortunately there is a lot of misinformation. And…
Mentioned resource: Guide to hiring a marketing firm Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about SEO vs SEM. Now, this shouldn’t be a debate but people love to debate it and which is more effective, and today I’m going to show you the differences and when you should use each. There are…
Mentioned resource: Guide to hiring a marketing firm Overview and transcript Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. Today we’re going to talk about how to hire a marketing team when you haven’t…
I was recently emailing with a solo consultant who contacted Credo about becoming a customer on the supply side of our business. Basically, they want to get more digital marketing leads in their door. I hear this a lot, so I went to their website to poke around. Seeing a few concerning things which I messaged them about (and which turned out to be on purpose but a really bad user/conversion experience), we got into a discussion. As happens with…
As an SEO professional, you know that crawling and indexing is imperative to SEO success. You should also know that the status codes your pages return to search engines can hurt or help your rankings, especially when things move around as they tend to do on websites. What we’ve collected here are the main HTTP status codes that everyday SEOs (and webmasters and website owners) need to know so that you don’t hurt your SEO. 200 – Ok The 200…
For companies investing in content marketing such as blogging, ebooks, and more a full time content marketing manager can pay for themselves quickly. Many content marketing managers also work with a content marketing agency to scale production and outreach while the Content Marketing Manager is working on strategy. This is the way we see content marketing work best, so that the CMM is not the only one responsible for all the writing, PMing, promotion, and more. It’s a big job and…
For companies running PPC (pay per click, as in Google Ads or Bing Ads) at scale (over ~$15,000 per month), a full time PPC manager can pay for themselves quickly. Many PPC managers also work with a PPC agency as their spend continues to scale and the PPC Manager is working on strategy, but having a PPC Manager at the company leading PPC strategy can be useful. So how do you hire a PPC manager if you have decided that is…
Alright team, it’s time to get back to the basics. In the online world, there are a lot of marketers who have never taken a business or marketing class in their life. In fact, I would say this applies to most of my peers in the SEO and digital industry. We’ve learned through the school of hard knocks. That’s made us strong, but also left many without a proper education and grounding off of which to build and change as…
Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model work comes down to three things: Hiring good people who get clients results and help you retain those clients; Charging the right prices for your services; Getting proper data on work to know which teams and projects are profitable and which are not. Marcel Petitpas is the cofounder and CEO of Parakeeto, which is a…
It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO was also the CEO of the company that laid you off from your job. This is one of those days. With today’s realities of COVID and small businesses hurting across the world, I knew I needed to get a bigger perspective on layoffs and doing them well, managing cashflow and shoring up your revenue so…
How do you do ecommerce SEO in 2020 and especially during crisis times? We’re in a crazy time right now, and reality is that it likely won’t be over any time soon. A lot of businesses are hurting, especially location-based businesses relying on foot traffic through their doors. But the truth is also that ecommerce buying is way up because of that. It is a good time to be in ecommerce! Crazy times like this also lead to opportunities. Not…
Note: I plan to update this post over time with new polls done to help the digital marketing industry understand how the industry is being affected as well as when it begins to come back. Most recent number: 82.9% of respondents have seen a decrease in leads over the last two weeks as of April 7, 2020. Right now a lot of digital marketing agencies and consultants are facing uncertain times, and it’s unclear when everything will shake out. I…
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