Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.

How to create an SEO action plan in 2021

Posted by on December 5, 2019 in Marketing Strategies/SEO Tactics

If you haven’t experienced growth in your SEO traffic over the recent past, you may be asking yourself how you can correct that and start driving more results through SEO. As you may know though, SEO has many components and can seem very overwhelming if you’re not an SEO expert. Fortunately though, it doesn’t have to be. When SEO is focused down to its essence, it’s pretty simple and involves three main areas to consider: Technical SEO Content Links/promotion When…

New in Credo – November 22 2019

Posted by on November 22, 2019 in Announcements

As you may be noticing, we’re currently rocking through our set of features that we need and want to build to achieve true marketplace feature parity and keep innovating in the space. PS: don’t forget that we catalog all of these in the product changelog. Last week we announced in-platform messaging which is a big step forward  on Credo towards empowering both sides of the market to connect. This week we have some more new features to announce that have been…

The next $100M SEO company

Posted by on November 21, 2019 in Business/Marketing Industry

Something I find myself thinking about a lot recently is the growth of certain industries and types of businesses. For example, when we look at the growth of Software As A Service (SaaS) as a topic over the last 15 years we see this: But when we compare that against e-commerce, we get a very different picture of its actual size: To bring the example back closer to home, let’s look at how [search engine optimization] as a topic compares:…

New in Credo: Messaging and User Profiles

Posted by on November 18, 2019 in Announcements

If you’ve been watching Credo over the years, then you know that we’ve been through a lot of changes. From a simple WordPress site to an exclusive network, I’ve learned a lot over the years since starting this company in my old Brooklyn apartment in early 2013. Today Credo’s product takes a big step forward. We’ve heard from many with active projects in Credo over the last few months that it’s confusing having communication during the sales and delivery stages happening…

Is the online directory business model broken?

Posted by on October 22, 2019 in Business

Do you remember phone books from when you were a child? If you weren’t born until the late 90s you may not, but I remember looking through phone books as a child to find the right phone number to call for somewhere. We take this for granted now with Google Maps in our pocket on our iPhone, but 10+ years before the iPhone even came out we were looking in phone books. This may come across as a “get off…

How to hire a business coach

Posted by on October 16, 2019 in Business

In September 2019 I shared a thought in a tweet, and it was seen by over 100,000 people. Mind = 🤯 The tweet? If you are an entrepreneur doing at least $100k/yr in revenue and you do not have a coach, may I strongly recommend that you find one? I now have 2, and working with them is singlehandedly the best thing I’ve done for myself as an entrepreneur and for my business. — John Doherty 🤓 Denver entrepreneur (@dohertyjf) September…

How to sell services work that partners deliver

Posted by on October 10, 2019 in CredoCast/Pro Blog/Sales

Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this episode is for you. In it, I unpack the different ways you can sell services that your agency doesn’t offer while also being transparent with your client and making more money for your agency if you do it right. If you’re trying to close more consulting clients, check out our free guide to it –…

How to hire a content marketing firm

Posted by on October 1, 2019 in Hiring/Hiring a marketing provider

As the person in charge of marketing a business, you are well familiar with the marketing funnel that starts at the top with awareness and brings potential customers down the funnel to converting into a customer or client. It’s often portrayed this way: Source: Skyword You also know that it is hard to get people to move through that funnel! Without content that hits them at every stage in the funnel, your conversion rates will suffer and your business will not grow….

The power of storytelling in marketing and sales

Posted by on August 15, 2019 in CredoCast/Pro Blog/Sales

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about? We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of this. If you’ve experienced this, then today’s episode is for you. If you’re not telling relevant stories to your prospects, then you’re going to have way worse close rates than…

The three most common reasons why marketing firms get fired

Posted by on August 8, 2019 in CredoCast/Pro Blog

One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over the last few years is that there are three main reasons. And in this episode, I talk about the three most common in order which are: Failure to communicate effectively Failure to deliver on time Failure to get results I also mention at the end that if you’re struggling to get prospects into your sales…

How to sell marketing retainers (podcast)

Posted by on August 1, 2019 in CredoCast/Pro Blog/Sales

We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019 and I’ve been heads down with Credo as we work to change a lot of things and move forward into the future! This episode is all about selling marketing retainers, which are singlehandedly the best way to build a sustainable service business that is not a lead eating machine. PS if your business IS a lead…

How Much Does It Cost to Hire a Digital Agency?

Posted by on July 30, 2019 in Business/Pricing

Looking for a new digital marketing agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. The most common question we get asked at Credo is “how much does it cost to hire a digital marketing agency?” This is an understandable question, and one that…

What is an Enterprise SEO Strategy?

Posted by on June 18, 2019 in Marketing Strategies/SEO Tactics

SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried under the rubble. With the growing amount of competition on the web, it’s increasingly important for anyone who has a web presence to use the right SEO strategy. When you’re working as part of an enterprise, implementing the right SEO tactics becomes even more crucial. However, enterprises have many layers, often making it challenging to…

What to learn from a marketing audit

Posted by on May 30, 2019 in Growth

I recently published a post called “Where to start with marketing if you don’t have much budget“, where I talked through a conversation I had with someone who was looking to hire marketing help. They’re a business owner, not a marketer, but they were trying to take a small budget and buy top-shelf marketing services. That’s not possible of course, but when I encounter someone like that (which is fairly often) I always ask myself “So they can’t afford what…

How do PPC agencies price their work?

Posted by on May 14, 2019 in Pricing

One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some musings (and a response) about PPC pricing. While I have my own thoughts about pricing (and those have changed over the years), I thought it would be helpful to know how PPC firms price their work. To do this, in our recent digital marketing pricing survey I asked all respondents how they price their PPC work….

How to optimize for “near me” searches

Posted by on April 23, 2019 in Small Business

Google, on average, gets over 100 billion searches a month. Most of these queries come from mobile phones. However, arguably the best feature Google boasts isn’t its search capabilities, but rather its ability to identify nearby locals through its “near me” query (when it can locate your mobile device’s location).   Whether you’re going to lunch in a specific locale or cruising an unknown interstate out of town, Google can use your location to identify nearby restaurants, grocery stores, salons…

How to use social media for small business

Posted by on April 9, 2019 in Marketing Strategies/Social media

Did you know that, according to SmallBizTrends in a study that is no longer online, a whopping 71% percent of small businesses use social media, and a further 16% plan on using it in the future? Social media and business have become somewhat synonymous with each other in the past five, ten years. In fact, more and more businesses are striving to learn how to effectively market themselves on networks like Instagram, Facebook, and Twitter. I hear businesses discussing and…

The one email you’re probably not sending

Posted by on April 4, 2019 in CredoCast/Entrepreneurship/Sales

If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton of work, and a ton of frustration. If you have it, then you’ll also have a much better business. At minimum, you’ll close a lot more work. Over the last few years we’ve been honing our sales process at Credo, both with clients coming through the system as well as my own personal consulting clients….

How to do an in-depth holistic SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl your site Backlinks SEO monitoring Competitor research Prioritizing fixes Fairly often we hear business owners and marketing teams tell us “we’re looking to invest in our organic growth but don’t know where to start” or “we’ve seen a drop in our organic traffic but don’t know how to get it back.” If this is you,…

Serve Don’t Sell with Liston Witherill

Posted by on March 21, 2019 in CredoCast/Pro Blog

Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based on how good your sales process. Lucky for you, I brought on one of the best at teaching service business owners onto the Credo podcast, and today here is that…

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like these, because it means they are usually very open to advice and wanting to do things right instead of demanding something like “SEO optimization”. We all start somewhere and in…