Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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How to make and track clickable phone numbers online

Posted by on July 10, 2018 in Advertising

Did you know that it is possible to make phone numbers clickable on mobile so that your site’s mobile visitors can click to call instead of filling out a form? It’s possible through a simple tel: link command! As we live in an increasingly mobile world where mobile traffic is…

How to get more B2B leads

Posted by on June 27, 2018 in Marketing Strategies

As a B2B business, your business lives and dies based on the leads you are getting. You need leads coming in so that you can put them through your sales cycle and turn them into clients. You’re probably inundated, as a B2B marketer, by people offering you “leads” as well….

How to convert website traffic into sales

Posted by on June 25, 2018 in Marketing Strategies

If you’re reading this, you’ve likely already read how to drive traffic to your website. Hopefully you’ve taken a few of those and implemented them with your business, and thus seen your traffic go up. Remember, you don’t get an outcome without output. If you’ve implemented some of the ideas…

What I learned about marketing from studying Warren Buffett’s investment ethos

Posted by on June 21, 2018 in Business

The best way to learn something is to study those who are the best in the world at their craft. Experts in other areas can teach us broader principles that we can take and apply to our own lives and work. Warren Buffett is the best in the world at…

Announcing the Credo Digital Marketing Jobs board

Posted by on June 19, 2018 in Announcements

Edit: as of July 2019 the Credo digital marketing jobs board is no longer active. For a long time, people have asked me to help them hire full time people. Whether a full time SEO, PPC specialist, or director of marketing, hiring full time people is hard. Also for a…

How to grow a business online in 2021

Posted by on June 14, 2018 in Marketing Strategies

Do you want to grow your business? Most entrepreneurs and marketers would say that they do. While there are those who are happy with where their business is, or who are afraid to grow it, most people started a business to grow it. But growth is hard. There are always…

Is Google’s push towards local good for the consulting world?

Posted by on June 11, 2018 in Marketing Industry

Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you can probably point out hundreds of small changes, and if you’re just a marketer or an average Joe then you’ve probably felt like “something” is…

How to create a killer content pillar

Posted by on June 7, 2018 in SEO Tactics

Whether you’re working for a small business or publisher, what you’re often looking for is a sustainable source in growing their business or traffic. Blogging is well-known and with content being channel agnostic, it’s important to change your approach based on the changing trends and platforms that serve your audiences….

How to write a good digital marketing project brief

Posted by on June 5, 2018 in Business

Over the last few years we’ve seen 1,500+ businesses and $14M+ in digital marketing spend come through Credo. In that time, I’ve learned a lot. One big lesson I have learned is that many businesses have no idea how to explain what they are looking to accomplish by engaging with…

Top 5 Screaming Frog Alternatives

Posted by on May 29, 2018 in Recommendations

If you’re doing SEO, then you probably know about Screaming Frog. Screaming Frog has long been the gold standard in website crawling for most sites. But what happens when Screaming Frog isn’t enough for you any more? Are there alternatives to Screaming Frog that you should know about that may…

Why SEO doesn’t get the budget it deserves

Posted by on May 22, 2018 in Business

If you have ever worked in SEO or tried to get SEO done internally at your company, you know that the challenges are plentiful. Maybe your head of engineering doesn’t value SEO and thinks all marketers are annoying. Maybe your head of product thinks that all they need to do…

SEO services are dead.

Posted by on May 15, 2018 in Marketing Industry

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that say nothing about what you actually do, then you will soon be out of business. Or, you will continue the client churn and burn with…

How to use SEMrush for SEO competitor analysis

Posted by on May 8, 2018 in Marketing Strategies

If you’re looking to dominate the search results for your most important keywords (combination of traffic and profitability as gauged by CPC), then one of the most high-impact activities you can undertake is a complete competitor audit. You might have a good idea who your main business competitors are, but…

5 Marketing Lessons from an Overweight, Aging Professional Baseball Player

Posted by on May 1, 2018 in Marketing Strategies

Bartolo Colon is a professional baseball player who still experiences success after 21 seasons, despite being 44 years old and likely more than 300 pounds. Here’s what digital marketers can learn from his approach.

Zapier SEO Teardown

Posted by on April 20, 2018 in Case Studies

You might know Zapier, the connector-of-services SaaS company that is known for being a remote team and making it easy to build integrations between the services you use to run your business. We love Zapier here at Credo and even did an interview about how Zapier has grown with their…

Case study: Analyzing Drip’s (@getdrip) SEO migration audit and efforts

Posted by on April 18, 2018 in Case Studies

If you haven’t heard of it, Drip is an email service provider that allows you to do smart tagging and segmenting of lists to dynamically email your customers based off of their actions and how you have identified them. They’re owned by LeadPages, which is a landing page software company…

CredoCast Season 3 is officially wrapped

Posted by on April 11, 2018 in Announcements

I started experimenting with podcasting a few years ago. It’s taken off over the last few years, and over that course of time I’ve somehow racked up over 40 interviews (which you can find all of them here). By the numbers: 40 interviews Somewhere around 1200 minutes of content produced…

Getting SEO done in the enterprise, with Kristan Bauer

Posted by on March 29, 2018 in CredoCast/SEO

 Kristan Bauer is the former Director of SEO at Zillow, former SEO at Amazon, and has worked on Google properties and some of the other largest sites on the internet as a consultant. She is also a former coworker of mine from Zillow and a brilliant SEO. In this…

How to use content upgrades to build your email list

Posted by on March 27, 2018 in Marketing Strategies

If you are publishing content, whether for your business or as an entrepreneurial figurehead, and not capturing subscribers and email addresses then you are leaving a lot of opportunity on the table. I’ve been an acquisition-focused marketer (SEO, content, PR) for a long time, but only really thought about it…

Are you wasting budget on “content marketing”?

Posted by on March 15, 2018 in Growth/Marketing Strategies

Every business today needs to have an online presence. Whether it’s Yelp and Google My Business pages for a local business, listing pages for a real estate company, or pages tailored towards your audience for a SaaS business, you have to be findable online. And for a lot of businesses,…

Semrush vs Moz – Which is better?

Posted by on March 13, 2018 in Product Comparisons

Get a 14 day trial of Semrush by using this link. Semrush only offers free trials to new subscribers through partners like Credo, so use that link to get a 14 day trial! Semrush and Moz are two of the most popular tools in the SEO and inbound marketing world….