Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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Should you hire an agency on a pay-for-performance basis?

Posted by on March 12, 2019 in Consulting Strategies/Hiring a marketing provider

Looking for a new ppc agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. Since 2015, we’ve seen 6,500+ companies come through Credo with the goal of hiring a marketing agency. In this time, one fascinating trend has come up time and time again….

Four reasons why you’re not closing enough work

Posted by on March 7, 2019 in CredoCast/Entrepreneurship/Pro Blog

Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with very little effort, when you’re in growth mode or trying to close bigger contracts you need a sales process that works for you. There are four main reasons we see here at Credo that agencies and consultants struggle to close work, even when that referral is super warm and actively looking to work with someone….

Pros and cons of hiring an agency in your geographic area

Posted by on March 5, 2019 in Hiring a marketing provider

I was recently emailing with a Credo client who contacted me because he had reached a certain point in his bootstrapped SaaS business and was ready to investigate working with a professional marketer to help him grow it through great SEO and content marketing. We introduced him to two SaaS SEO agencies who were both within his budget, as discussed with this founder on the phone. Ultimately though, this founder decided to hire someone locally that they met in person,…

Subdomain vs subdirectory – what’s best for SEO?

Posted by on February 28, 2019 in Marketing Strategies/SEO Tactics

A few years ago, I was leading marketing on HotPads.com. We were dramatically increasing our content production, but we were still on an old blog platform (TypePad. In 2013.) and our content wasn’t getting traction. In the first month I was there, the blog received ~60 visits. In the last month I was there (18 months later), it received ~60,000. While we did a lot of things (cranked up content production, actually started doing keyword research to inform content, hired…

Google Search Console Guide

Posted by on February 21, 2019 in Marketing Strategies/What is

If you own a website, you already know how important it is to keep an eye on how your site is performing so that your visitors have the best experience possible. Thankfully, Google offers tons of free tools that are great resources for gaining more insight about your website. But you might not have added Google Search Console to your list of invaluable resources from the search engine powerhouse just yet. And you should. It can assist you in finding…

How to hire a PPC expert

Posted by on February 19, 2019 in Hiring a marketing provider

Ready to hire a PPC expert? Start that process here. In your attempt to hire a PPC expert to help you scale your business, you’re probably running into some issues like not understanding how they’re pricing themselves, if their proposed optimizations will move the needle on your business, or if they’re going to keep getting you results after the initial optimizations. At the same time, you also know that what you’ve been doing is not optimal and that there is…

SEO Audit Checklist for 2020

Posted by on February 14, 2019 in Marketing Strategies/What is

Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still not getting the rankings you need to drive the traffic to your site that will drive your business? You may need to run an SEO site audit. SEO audits are one of the best ways to find out why your site isn’t getting the love from search engines that you think it deserves (and fix…

A proposal for better content segregation for better marketing results

Posted by on February 12, 2019 in Content marketing

If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation, and therefore your business a major disservice. Over the last few years I’ve written about 400,000 words on Credo, between almost weekly (sometimes twice weekly) blog posts and our longer guides of which there are five. I started blogging in 2001, and early on built a pretty well followed (and linked to via blogrolls)  blog…

Why followups are the most important part of your sales process

Posted by on February 7, 2019 in CredoCast/Pro Blog

Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo agency on January 28, 2019. That’s right, it was 17 months from the time I first spoke with Travis until he signed with an agency. And why did he ultimately end up signing with someone we referred him to? Because I kept following up with him every month, without fail, while they were working through…

How to run a cashflow positive service business

Posted by on February 6, 2019 in Business/Pro Blog

Let me tell you a story. A few months ago I was speaking with a Credo agency during our monthly catchup. Per usual, we were going through the clients we had sent them in the recent past and discussing them. We do these monthly with our Preferred agencies, and often they turn into consulting sessions once we’re through the business side. This particular agency told me that their billing process worked this way: Client signs contract Agency sends content ideas…

The best enterprise SEO tools and platforms

Posted by on February 5, 2019 in Recommendations

I was once at a conference where the speaker on stage was talking about rank tracking and gleaning insights from rankings. Small business owners sat there dutifully and took notes on the common tools he recommended. Then someone in the audience took the mic during QA and said, “That’s all well and good, but what about when I need to crawl a site with 1,000,000 pages or track 40,000 keywords?” The speaker was dumbfounded. They had never thought about SEO…

Google says SEOs focus too much on links. I agree.

Posted by on January 31, 2019 in Marketing Industry/Pro Blog

My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where he embedded this tweet from John Mueller on the Google Webmaster team: You focus too much on links, imo — I’m glad that we use 100s of factors in our crawling, indexing, and ranking algorithms. — 🍌 John 🍌 (@JohnMu) January 22, 2019 Now, take this tweet with a grain of salt as it’s literally…

It’s time to approach SEO as an investment

Posted by on January 29, 2019 in Business

My wife and I arrived through the end of the tunnel at about 6,000 feet, having just hiked down about 650 stairs on the highest peak on Madeira. Madeira is a semi-autonomous island owned by Portugal and located about 300 miles off the coast of Africa. We were there on our babymoon, with my wife 7 months pregnant, and decided to go hiking as we are oriented to do. To get there we drove up an impossibly skinny road through…

Announcing the 2019 digital marketing industry pricing survey

Posted by on January 16, 2019 in Announcements/Marketing Industry/Pro Blog

In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents across 19 countries participated in that survey. We would love to grow that this time around so that we can provide more accurate statistics for the industry! Thank you everyone for your contributions! We had 272 survey responses, and are now at work analyzing, visualizing, and writing up our discoveries! Stay tuned for a launch…

The best ecommerce podcasts for you to listen to in 2022

Posted by on January 10, 2019 in Business

Podcasting has grown significantly in the last five years: As has interest in areas like dropshipping (which is one small part of ecommerce overall): According to Digital Commerce 360: Consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Ecommerce is huge and growing fast. It’s the modern day version of owning a brick and…

SEO Manager job description – Attract the right talent

Posted by on January 4, 2019 in Hiring/Marketer job descriptions

Hiring is hard in the best of times, but hiring someone for an SEO manager role can be very challenging if you do not know what to look for. First let’s discuss what an SEO Manager is and who should be considered at this level, then let’s look at some SEO Manager job descriptions we’ve mined from around the internet. What is an SEO Manager? An SEO Manager is a mid-level position either in-house or at an agency. I’ve been…

When should you invest in paid advertising?

Posted by on December 20, 2018 in Growth/Marketing Strategies

I have been an unabashed organic marketer for the last decade. I started by blogging in the early 2000s, then went deep into front end development in university, and fell into SEO around 2009. I’ve always loved the organic side of marketing, getting to dig into why things rank (or don’t), and how to work well with the algorithms to help them accomplish their goal of surfacing the best results for each individual query. Like many clients I’ve worked with…

ROI vs ROAS – What’s the Difference?

Posted by on December 13, 2018 in Growth

Looking to improve your ROI and/or ROAS from your digital marketing? An experienced digital agency can do that. Click here to schedule a call with our team to find the best agencies who can get your business back on track. When you speak with a digital agency about running your paid acquisition campaigns, such as Google Ads or Facebook Ads, you should hear key metrics like “ROI” and “ROAS” somewhere in the response. You likely know what ROI (return on…

The top business podcasts we’re listening to at Credo

Posted by on December 11, 2018 in CredoCast/Entrepreneurship

Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a chance of succeeding as an entrepreneur or high-impact professional you have to upgrade your mindset. Now, I’m not the most woo-woo of people. I resisted meditation for a long time. I don’t take mind-enhancing supplements. I tend to be skeptical of a lot of things like “setting your intention” or “the habits of millionaires”. But, I…

When should CPG companies start investing in social ads?

Posted by on December 5, 2018 in CredoCast/Social Media

There’s a lot of advice out there about investing in social media advertising and how it’s the wild west of advertising, with cheaper clicks just like Google Ads had back in the day. But if you’re a product company, when should you invest in them? I spoke with Brandon Doyle, cofounder of Wallaroo Media, who are a social media advertising specialty agency. I’ve known Brandon for a long time now, they were my first Credo customer, and Brandon is our…

How to diagnose a website traffic drop

Posted by on November 29, 2018 in Marketing Strategies

Has your website traffic inexplicably dropped and you have no idea why or how to fix it? A traffic drop can be a scary thing because it often goes hand-in-hand with a revenue decline. If you’re reliant on organic traffic for a large percentage of your business, then this can sometimes mean a strain on your business that leads to other uncomfortable realities like layoffs. If you’ve experienced this, we want to help you get your business back on track….

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