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Dear reader, Well, we’re in weird times right now aren’t we? I’m only 35 so I wasn’t really paying attention to the broader world during the economic crash in 2000/2001, didn’t really think about SARS when it was ongoing, and I had just started my first professional job 3 weeks before the 2008 recession began. Interestingly, that company about doubled in size during that recession and I learned a few things. Right now, with the COVID-19 virus spreading and the…
I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. Apologies if you experience a slight clicking during this episode. I recorded it on AirPods while driving in my car. Transcript Hey, what’s going on everybody? So I am currently heading up towards the mountains to spend a few days at the ski cabin for the weekend that we’re renting for the winter. And as I’ve…
Let’s face it – there is a LOT of information on the internet about SEO and how to do very tactical things like building new links, fixing information architecture, writing proper title tags, doing an SEO audit, and the like. There’s a lot of information about how to do SEO, but there is woefully little out there about measuring SEO and knowing if you’re getting a return. When you Google [seo metrics] (and find an article other than this one)…
Transcript Hey there, what’s going on everybody? John Doherty, Founder and CEO right here at Credo. So today I tweeted out something where basically I said, if you are sending proposals to clients without including a statement of work or you’re not sending a statement of work before you even send them a proposal, you are not going to sign nearly as many clients. And if you do sign clients they’re going to be clients that are paying you less…
Today, I want to talk about the concept of marketing flywheels. I was recently asked on Twitter if I could sum up a flywheel in a tweet, because I was talking about how in one Friday, my company generated over half a million dollars in lead pipeline: Oh and the best part? I worked ~30min. Was watching a sick baby. Power of a flywheel. — JOHN DOHΞRTY 🤓 Denver entrepreneur (@dohertyjf) February 8, 2020 This was across eight different projects…
If there is one thing I’ve learned over the years in business, it’s that people are always more optimistic than they think they are. Most (many?) businesses start because the founder saw something they needed and decided to build it after they couldn’t find it. We’re always looking for solutions to problems that we have, and sometimes they exist and sometimes they don’t. Check out the “request for product” search on Twitter: With this in mind, I’ve learned that there…
If you haven’t experienced growth in your SEO traffic over the recent past, you may be asking yourself how you can correct that and start driving more results through SEO. As you may know though, SEO has many components and can seem very overwhelming if you’re not an SEO expert. Fortunately though, it doesn’t have to be. When SEO is focused down to its essence, it’s pretty simple and involves three main areas to consider: Technical SEO Content Links/promotion When…
As you may be noticing, we’re currently rocking through our set of features that we need and want to build to achieve true marketplace feature parity and keep innovating in the space. PS: don’t forget that we catalog all of these in the product changelog. Last week we announced in-platform messaging which is a big step forward on Credo towards empowering both sides of the market to connect. This week we have some more new features to announce that have been…
Something I find myself thinking about a lot recently is the growth of certain industries and types of businesses. For example, when we look at the growth of Software As A Service (SaaS) as a topic over the last 15 years we see this: But when we compare that against e-commerce, we get a very different picture of its actual size: To bring the example back closer to home, let’s look at how [search engine optimization] as a topic compares:…
If you’ve been watching Credo over the years, then you know that we’ve been through a lot of changes. From a simple WordPress site to an exclusive network, I’ve learned a lot over the years since starting this company in my old Brooklyn apartment in early 2013. Today Credo’s product takes a big step forward. We’ve heard from many with active projects in Credo over the last few months that it’s confusing having communication during the sales and delivery stages happening…
Do you remember phone books from when you were a child? If you weren’t born until the late 90s you may not, but I remember looking through phone books as a child to find the right phone number to call for somewhere. We take this for granted now with Google Maps in our pocket on our iPhone, but 10+ years before the iPhone even came out we were looking in phone books. This may come across as a “get off…
In September 2019 I shared a thought in a tweet, and it was seen by over 100,000 people. Mind = 🤯 The tweet? If you are an entrepreneur doing at least $100k/yr in revenue and you do not have a coach, may I strongly recommend that you find one? I now have 2, and working with them is singlehandedly the best thing I’ve done for myself as an entrepreneur and for my business. — John Doherty 🤓 Denver entrepreneur (@dohertyjf) September…
Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this episode is for you. In it, I unpack the different ways you can sell services that your agency doesn’t offer while also being transparent with your client and making more money for your agency if you do it right. If you’re trying to close more consulting clients, check out our free guide to it – https://getcredo.com/sales-framework/…
As the person in charge of marketing a business, you are well familiar with the marketing funnel that starts at the top with awareness and brings potential customers down the funnel to converting into a customer or client. It’s often portrayed this way: Source: Skyword You also know that it is hard to get people to move through that funnel! Without content that hits them at every stage in the funnel, your conversion rates will suffer and your business will not grow….
Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about? We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of this. If you’ve experienced this, then today’s episode is for you. If you’re not telling relevant stories to your prospects, then you’re going to have way worse close rates than…
One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over the last few years is that there are three main reasons. And in this episode, I talk about the three most common in order which are: Failure to communicate effectively Failure to deliver on time Failure to get results I also mention at the end that if you’re struggling to get prospects into your sales…
We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019 and I’ve been heads down with Credo as we work to change a lot of things and move forward into the future! This episode is all about selling marketing retainers, which are singlehandedly the best way to build a sustainable service business that is not a lead eating machine. PS if your business IS a lead…
Looking for a new digital marketing agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. The most common question we get asked at Credo is “how much does it cost to hire a digital marketing agency?” This is an understandable question, and one that…
SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried under the rubble. With the growing amount of competition on the web, it’s increasingly important for anyone who has a web presence to use the right SEO strategy. When you’re working as part of an enterprise, implementing the right SEO tactics becomes even more crucial. However, enterprises have many layers, often making it challenging to…
I recently published a post called “Where to start with marketing if you don’t have much budget“, where I talked through a conversation I had with someone who was looking to hire marketing help. They’re a business owner, not a marketer, but they were trying to take a small budget and buy top-shelf marketing services. That’s not possible of course, but when I encounter someone like that (which is fairly often) I always ask myself “So they can’t afford what…
One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some musings (and a response) about PPC pricing. While I have my own thoughts about pricing (and those have changed over the years), I thought it would be helpful to know how PPC firms price their work. To do this, in our recent digital marketing pricing survey I asked all respondents how they price their PPC work….
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