Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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How Zapier grew with minimal marketing, with founder Wade Foster

Posted by on February 22, 2018 in CredoCast/Growth

If you haven’t heard of Zapier, you should check them out. If you’re growing a company and trying to bring together multiple services to talk to each other, you either have to write custom code or use Zapier. They’ve built an impressive business, and today Wade tells the story and…

8 marketing metrics for SaaS businesses to track and know

Posted by on February 20, 2018 in Business/Marketing Strategies

Marketing is a black box, right? I remember when I was in university from 2003-2007 and had friends who were marketing majors. Marketing seemed like a total black box to me because I had no idea how to do it. Cue irony because now marketing is what I think about…

What happens when a side project takes off, with Josh Pigford (@shpigford) of Baremetrics

Posted by on February 15, 2018 in CredoCast/Entrepreneurship/Growth

Josh Pigford is the CEO and founder of Baremetrics, which they say is “Metrics, forecasting and engagement tools for teams using Stripe, Braintree, Chargify and Recurly.” They help SaaS and subscription businesses have clarity into their subscriptions, revenue, churn and more.

Should you use live chat on your website?

Posted by on February 13, 2018 in Sales

Live chat is all the rage these days on websites. I used it on Credo for a number of months and decided to remove it completely from the site. But I think live chat is a valid solution to a valid problem for the right companies. Let me tell you…

Do “beginners guides” make sense for your business?

Posted by on February 8, 2018 in CredoCast/Marketing Strategies/SEO

Also find us on iTunes. A little bit of a different video for you today. One topic I have become very interested in, because it’s something I’ve been working through at Credo, is making sure you are producing the right content for your audience. I know it’s Marketing 101, but…

15 SaaS Inbound Marketing Strategies to Scale Your Business

Posted by on February 6, 2018 in Marketing Strategies

As a SaaS company, you need to generate audience in order to get new customers and scale your business. There are both active and passive ways to do this, but of course the passive ways take active energy to set up and then maintain. Nothing in life is free, and…

The main hustle is the side hustle, with Nick Loper (@nloper)

Posted by on February 1, 2018 in CredoCast/Entrepreneurship

Nick Loper is the founder of Side Hustle Nation. He started the site because he was starting side hustle businesses which grew into full time income. He actually started side hustles on the side of his main hustles, and then the side hustles became the main hustle. Meta, right? Nick…

SaaS SEO strategies that actually work to drive rankings and leads

Posted by on January 30, 2018 in Marketing Strategies

If you’ve arrived on this post, hopefully you’re tired of the “SaaS SEO tips” posts you’ve read time and time again that fail to deliver anything of substance. Hopefully you are as tired of them as I am. As someone once said, “Tips are like diet food – you’ll always…

How Britney Muller deindexed 75% of Moz.com’s site and saw success

Posted by on January 25, 2018 in Business/CredoCast/Growth/SEO

Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office. At MozCon 2017, she gave an incredible case study about what she did on Moz to see movement forward of Moz’s organic traffic. In this…

Build a business to suit your life, not your life to suit your business with Aleyda Solis

Posted by on January 18, 2018 in Business/Consulting Strategies/CredoCast/Entrepreneurship

Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting things and sharing the learnings with others, and she’s super fun to hang out with (I’ve had hangovers for days after hanging out with her)….

Three things I changed at Credo that have helped us generate better leads

Posted by on January 17, 2018 in Business/Marketing Strategies

Something I get asked a lot is how Credo generates projects, or “leads” as people like to call them. I prefer to call them projects because they’re more than a traditional lead which can mean anything. A “lead” in the digital marketing world can be anything from an email address…

SEO and Growth at scale with Martijn Scheijbeler of Postmates

Posted by on January 11, 2018 in CredoCast/SEO

Martijn Scheijbeler is the head of SEO at Postmates, one of the fastest growing startups in Silicon Valley. Before that, he was head of growth at The Next Web based in Amsterdam. In this video, we talk about the challenges and opportunities of doing SEO/growth for high growth companies and…

Why your company needs a single point of contact for an agency

Posted by on January 9, 2018 in Business/Hiring a marketing provider

Running a marketing (or any) organization at a company is a big job. I’ve done it, and looking back on those years it was one of the toughest times in my career yet also one of the times that I learned the most. One of the lessons I learned across…

Search is the entrance to your business, with Local SEO and DealerOn VP Greg Gifford

Posted by on January 4, 2018 in CredoCast/SEO

 Greg Gifford is a mensch, the VP of Search at DealerOn, and the owner of an epic beard. I’ve been friends with Greg for quite a few years now, and over the last few I’ve watched him grow his team over at DealerOn, focused on the auto dealer SEO…

Social Media for Businesses is the story, with Ashley Ward of SEMrush

Posted by on December 21, 2017 in Content/community/CredoCast/Social Media

In this video, I speak with Ashley Ward who is currently the corporate speaker for SEMrush, the well known and loved SEO and digital marketing toolset. I wanted to catch up with Ashley because she has years of social media marketing and digital experience, but really focuses on how social…

What do Google’s new expanded meta descriptions mean for your business?

Posted by on December 19, 2017 in Growth/SEO Tactics

If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they are making meta descriptions almost twice as long as before. They said to Barry Schwartz over at SEroundtable/SearchEngineLand/RustyBrick: We recently made a change to provide more…

What do you do when a new competitor enters your space?

Posted by on December 19, 2017 in Business

If you are running or working at a moderately successful company, you can be assured that you will at some point face some major challenges when new competitors enter your space. Any vertical where you can make money always has copycats and late entrants, so instead of asking “What if…

How focusing on doing things really well grew Foundr to millions of visits a month, with Nathan Chan

Posted by on December 14, 2017 in Business/Content/community/CredoCast

Nathan Chan is the founder of Foundr (https://foundr.com/), an online magazine for entrepreneurs. He started it as a side hustle, and over the last few years has grown it into a powerhouse brand producing content for entrepreneurs. They even had Richard Branson on the cover super early on, so they…

Does your company need an SEO expert, and who should own SEO internally?

Posted by on December 12, 2017 in Business

If you’ve arrived at this post via a Google search, you are probably in one of these two groups: You are a business that has identified SEO as a growth channel for you business and you don’t know who to hire, or You are trying to figure out if SEO…

Startup SEO Challenges with Sean Smith of Simple Tiger

Posted by on December 7, 2017 in CredoCast/Growth/Marketing Strategies/SEO

Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in startup marketing, especially SaaS companies, helping them get traction through SEO, content, and promotion. In this video Sean lays down some of the most common…

Why there is no “best marketing agency”

Posted by on December 5, 2017 in Business

In my daily work on and in Credo, I often am asked who the “best (SEO/content/marketing) agency” is. I have literally heard those exact words hundreds of times in the last two years. I get it. We all want “the best”. We are all addicted to quick answers and quick…

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