Grow your business through digital marketing advice and up-to-date strategies.
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Getting your website listed in the search engines is the very first step to building a business online. Maybe you’re a seasoned entrepreneur starting a new business but haven’t invested online before, or maybe you’re a seasoned business owner looking to take an existing business to the next level. If you’re like the 54% of businesses who don’t have a budget for SEO, then you need to take it into your own hands and at least get started so you…
When businesses hire agencies, they do so usually because their growth is not going in the right direction or it has slowed measurably. Agencies and consultants are like dentists – brought in when something is wrong. Sure, you have the people (I’ve recently become one of these) who are very good at scheduling their regular cleanings and proactively floss and brush twice a day and switch out their toothbrush once a quarter, but those are the exception. Most people go…
Something I hear from marketers and agencies frequently is “we’re not ready to join Credo yet because we’re still working on our (sales process/lead generation)”. This is a completely valid concern. If you’re a marketing provider (agency or consultant) and your sales process isn’t working to close work, then being listed in the Credo network isn’t going to do you much good. When you get leads you will struggle to close them, and it will be much harder to see…
Looking for a new digital agency that can accelerate your SEO results? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. The SEO world is ripe with advice and people giving you “weird tricks” to help you rank higher on Google. Unfortunately, for the non-SEO professional this can be incredibly overwhelming and oftentimes quite counter-productive to actually ranking higher! So what’s a person to do?
Did you know that it is possible to make phone numbers clickable on mobile so that your site’s mobile visitors can click to call instead of filling out a form? It’s possible through a simple tel: link command! As we live in an increasingly mobile world where mobile traffic is now dominant in many verticals, we as marketers need to adjust how we allow people to get in contact with our businesses. Image via StatCounter One way to do this…
Looking for a new digital agency to help grow your business? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. The best way to learn something is to study those who are the best in the world at their craft. Experts in other areas can teach us broader principles that we can take and apply to our own lives and work. Warren Buffett is the best in the…
Edit: as of July 2019 the Credo digital marketing jobs board is no longer active. For a long time, people have asked me to help them hire full time people. Whether a full time SEO, PPC specialist, or director of marketing, hiring full time people is hard. Also for a long time I’ve told people that Credo is not a full time recruiting service. We are still not a recruiting service, but today as of today Credo has a brand…
Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you can probably point out hundreds of small changes, and if you’re just a marketer or an average Joe then you’ve probably felt like “something” is different. As someone who looks at “consultant” and “agency” search results a lot, as they are a main driver of Credo’s business, I’ve noticed some alarming changes over the last…
Whether you’re working for a small business or publisher, what you’re often looking for is a sustainable source in growing their business or traffic. Blogging is well-known and with content being channel agnostic, it’s important to change your approach based on the changing trends and platforms that serve your audiences. So with this, it’s worth noting the fact that social sharing has declined by 50% in the past 3 years and that Google’s dominance in driving referral traffic to the…
Need help writing marketing project briefs and identifying your most valuable marketing channels? Schedule a free marketing evaluation with our team–it’s fast, free, and we get it right. Over the better part of a decade, we’ve seen over 6,500 businesses and over $250 million in digital marketing spend come through Credo. Suffice it to say, I’ve read a couple (thousand) or so marketing project briefs over that time—and written many myself. I learned a lot about the dos and don’t of growing…
If you’re doing SEO, then you probably know about Screaming Frog. Screaming Frog has long been the gold standard in website crawling for most sites. But what happens when Screaming Frog isn’t enough for you any more? Are there alternatives to Screaming Frog that you should know about that may suit your needs better? Absolutely, and that’s what I will cover today. Before I go any further, I will say that any serious SEO should have a Screaming Frog subscription….
If you have ever worked in SEO or tried to get SEO done internally at your company, you know that the challenges are plentiful. Maybe your head of engineering doesn’t value SEO and thinks all marketers are annoying. Maybe your head of product thinks that all they need to do is build a product that people love more and that’ll grow it. Maybe your executives have had a bad experience and are reluctant to invest any money. The challenges differ…
Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that say nothing about what you actually do, then you will soon be out of business. Or, you will continue the client churn and burn with high acquisition costs for low budget clients who want to pay nothing and get everything. And this is your own fault because of how you have positioned yourself.
If you’re looking to dominate the search results for your most important keywords (combination of traffic and profitability as gauged by CPC), then one of the most high-impact activities you can undertake is a complete competitor audit. You might have a good idea who your main business competitors are, but do you have a good idea who your search results competitors are? And from there, do you know how they are outranking you? Even if you are not a professional…
Bartolo Colon is a professional baseball player who still experiences success after 21 seasons, despite being 44 years old and likely more than 300 pounds. Here’s what digital marketers can learn from his approach.
You might know Zapier, the connector-of-services SaaS company that is known for being a remote team and making it easy to build integrations between the services you use to run your business. We love Zapier here at Credo and even did an interview about how Zapier has grown with their cofounder Wade Foster. (Full disclosure: Credo is a paying Zapier customer. We were not compensated in any way for this audit). Because I love Zapier, I want to help them…
If you haven’t heard of it, Drip is an email service provider that allows you to do smart tagging and segmenting of lists to dynamically email your customers based off of their actions and how you have identified them. They’re owned by LeadPages, which is a landing page software company that helps you improve your conversions. (If you want a really interesting interview with Clay Collins, the founder of LeadPages, check out his interview with Chris Ducker). I am in…
I started experimenting with podcasting a few years ago. It’s taken off over the last few years, and over that course of time I’ve somehow racked up over 40 interviews (which you can find all of them here). By the numbers: 40 interviews Somewhere around 1200 minutes of content produced I started doing video with this latest season, Season 3.
Kristan Bauer is the former Director of SEO at Zillow, former SEO at Amazon, and has worked on Google properties and some of the other largest sites on the internet as a consultant. She is also a former coworker of mine from Zillow and a brilliant SEO. In this chat we talk about getting SEO done at enterprise companies. We cover structuring SEO as a product, growth teams, how execs can best set up their companies for SEO success,…
Every business today needs to have an online presence. Whether it’s Yelp and Google My Business pages for a local business, listing pages for a real estate company, or pages tailored towards your audience for a SaaS business, you have to be findable online. And for a lot of businesses, digital content marketing (content marketing is not just online!) makes a lot of sense. You can educate your audience, help them make better decisions about buying, and use it to…
Get a 14 day trial of Semrush by using this link. Semrush only offers free trials to new subscribers through partners like Credo, so use that link to get a 14 day trial! Semrush and Moz are two of the most popular tools in the SEO and inbound marketing world. If you’re shopping for a new tool that lets you get insight into how you’re doing with SEO, what to do next to improve, and is easy to use then…
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