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Today I have an exciting announcement both for pros and businesses looking for marketing help – availability! Now when you go to a pro’s profile (here’s…
I once subscribed to the school of thought that marketing automation was lazy marketing. I thought it was depersonalized, spammy, and not the right way to do things. I’ve…
In your work with clients, do you ever try to upsell them to more work after the initial engagement? Selling ongoing work is hard as…
I’ve worked inside of and with quite a number of agencies. One of the common gripes I hear from consultants is: “Our freaking sales team…
One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it…
As an agency owner, consultant, or freelancer you’ve likely worked with account managers at some point in your career. Maybe you even started as one….
Today I set live a whole new version of my company Credo. While I’ve been iterating on the original idea of generating leads for marketing…
If you’re an agency owner or consultant, you probably have challenges with client retention. Retaining clients is the holy grail of consulting, but it’s hard….
I hate wasting time. I do everything in my power to optimize my time so that I can maximize it, which means that I can…
I’m not going to bury the lede. Your greatest lead source of qualified business is already in your possession. No, I’m not talking about raising…
When I do the occasional consulting project, I often get asked if I’ll do work for cheaper than what I quote. I’m not cheap to…
Do you ever have prospective clients telling you that you are too expensive for them? If this happens super early in the sales cycle, that’s…
I get asked often by consultants and agencies for feedback about how they sell business. I see a lot of the sales discussions happening via…
A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I…
Small businesses and freelancers rejoice! Invoicing sucks (let’s be honest) and is often a bigger time sink than we’d all like (much like proposals and…
If you run a software business, you are either an engineer yourself or have hired engineers. While hiring engineers can be challenging for many reasons…
Most marketers have no problem finding opportunities. The problem tends to be sifting through the myriad opportunities across all available marketing channels to uncover and prioritize…
There are a whole host of WordPress plugins. At a quick glance at the WordPress Plugin directory shows that there are close to 43,000 plugins…
Today I learned that 62% of SEOs are less focused on #1 rankings than five years ago. For years, search engine marketers and specifically SEO professionals…
Sometimes as a business owner learning SEO, you need to crawl your website to understand where your largest areas of improvement lie, how the search…
Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about…
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