Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.

New on Credo – Pro Availability!

Posted by on June 1, 2016 in Announcements

Today I have an exciting announcement both for pros and businesses looking for marketing help – availability! Now when you go to a pro’s profile (here’s…

The Small Business Marketing Automation Stack

Posted by on May 30, 2016 in Marketing Strategies

I once subscribed to the school of thought that marketing automation was lazy marketing. I thought it was depersonalized, spammy, and not the right way to do things.  I’ve…

The View From My Seat: Preselling Upsells

Posted by on May 26, 2016 in Premium

In your work with clients, do you ever try to upsell them to more work after the initial engagement? Selling ongoing work is hard as…

The View From My Seat: Involving Consultants in Sales

Posted by on May 19, 2016 in Premium

I’ve worked inside of and with quite a number of agencies. One of the common gripes I hear from consultants is: “Our freaking sales team…

How To Communicate With Your Agency

Posted by on May 18, 2016 in Business/Consulting Strategies

One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it…

The View From My Seat: How To Get Rid Of Account Managers

Posted by on May 12, 2016 in Premium

As an agency owner, consultant, or freelancer you’ve likely worked with account managers at some point in your career. Maybe you even started as one….

Introducing Credo Pro – SaaS Edition

Posted by on May 11, 2016 in Announcements

Today I set live a whole new version of my company Credo. While I’ve been iterating on the original idea of generating leads for marketing…

TVFMS – How To Retain Clients

Posted by on May 5, 2016 in Premium

If you’re an agency owner or consultant, you probably have challenges with client retention. Retaining clients is the holy grail of consulting, but it’s hard….

Proposals: Pitch Deck or Email?

Posted by on April 29, 2016 in Pro Blog

I hate wasting time. I do everything in my power to optimize my time so that I can maximize it, which means that I can…

Are you following up with dropped leads?

Posted by on April 29, 2016 in Pro Blog

I’m not going to bury the lede. Your greatest lead source of qualified business is already in your possession. No, I’m not talking about raising…

Never Negotiate Price, Only Scope

Posted by on April 29, 2016 in Pro Blog

When I do the occasional consulting project, I often get asked if I’ll do work for cheaper than what I quote. I’m not cheap to…

Don’t Anchor Yourself Too Low

Posted by on April 29, 2016 in Pro Blog

Do you ever have prospective clients telling you that you are too expensive for them? If this happens super early in the sales cycle, that’s…

3 Sales Techniques To Close More Business

Posted by on April 29, 2016 in Pro Blog

I get asked often by consultants and agencies for feedback about how they sell business. I see a lot of the sales discussions happening via…

How One Agency’s Consultative Sales Process Closes Better Business

Posted by on April 26, 2016 in Consulting Strategies/Sales

A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I…

The Best Invoicing Software for Small Businesses

Posted by on April 12, 2016 in Business

Small businesses and freelancers rejoice! Invoicing sucks (let’s be honest) and is often a bigger time sink than we’d all like (much like proposals and…

How To Hire Growth Engineers

Posted by on March 30, 2016 in Growth

If you run a software business, you are either an engineer yourself or have hired engineers. While hiring engineers can be challenging for many reasons…

Prioritizing Your Marketing Channels and Opportunities

Posted by on March 22, 2016 in Consulting Strategies/Marketing Strategies

Most marketers have no problem finding opportunities. The problem tends to be sifting through the myriad opportunities across all available marketing channels to uncover and prioritize…

The Best WordPress Lead Generation Plugins for Businesses

Posted by on March 17, 2016 in Business/Marketing Strategies

There are a whole host of WordPress plugins. At a quick glance at the WordPress Plugin directory shows that there are close to 43,000 plugins…

Does Ranking #1 In Google Still Matter?

Posted by on March 3, 2016 in Marketing Strategies

Today I learned that 62% of SEOs are less focused on #1 rankings than five years ago. For years, search engine marketers and specifically SEO professionals…

6 Best SEO Website Crawling and Auditing Tools For Your Website

Posted by on March 1, 2016 in SEO Tactics

Sometimes as a business owner learning SEO, you need to crawl your website to understand where your largest areas of improvement lie, how the search…

How Sending My Leads to Credo Is Growing My Business

Posted by on February 26, 2016 in Consulting Strategies/Sales

Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about…