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I’ve been connected with Adii for a while now and always respected his stuff, but I have to be honest that I really enjoyed this conversation with him. Adii is a calming presence, something not often found in entrepreneurs, and his approach to building his company really inspired me to think twice about how I build companies as well. I hope you enjoy it as much as I did!
Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If you built too many exact match anchor text links, the worst that would happen to you was that you’d rank better. After April 24, 2012 when Penguin was released to target manipulative link building, the industry changed. Many SEOs have become scared of acquiring links for clients that contain the words for which they are…
Brennan Dunn is a developer at heart, but over the last few years has taken personalization and marketing automation further than pretty much anyone I know. Founder of many companies but most notably Double Your Freelancing and now RightMessage, we geeked out on personalization, the steps he’s taken to go from some side projects to a six figure a month info-product company, and what he’s trying to do now with RightMessage.
Aaron Orendorff is the Head of Marketing at Recart and a well-known content marketer. He’s been published on the likes of Mashable, LifeHacker, FastCompany, and many more. He’s also gotten email responses from his outreach to incredible people like Lewis Howes and got a guest post on Mashable even though they don’t do guest posts. I learned so much from Aaron in this chat, and I am sure it will blow your mind as well.
If you’re an SEO reading this, the point of this article is to communicate this: businesses should hire an SEO consultant/agency to help them out with the full research, guidance around writing things that rank, and promotion. SEOs don’t just insert keywords into articles that are already written. Often when I am speaking with business owners or marketing managers about SEO and content marketing, I hear some version of this: We have the industry knowledge, but we need someone to…
Rand Fishkin is the founder of Moz and an intrepid entrepreneur. He’s been a friend of mine for a number of years now, and one thing that has always impressed me is how thoughtful Rand is about growth and entrepreneurship, and how he always stays true to his own values. In this video we talk about serving SMB customers, what he’s learned about the venture world and software, and why relationships have mattered to much to him personally and Moz…
Oli Gardner is a cofounder of Unbounce, the premiere landing page software to help businesses convert more of their traffic into leads and business. More than that, Oli is an internationally known speaker who travels the world teaching people about conversion optimization and marketing. He’s known for his epic content, such as the Noob Guide to Online Marketing which effectively launched Unbounce into the stratosphere. We talk about that and more, including: What it’s like to start a company with…
Susan Wenograd is a Virginia-based advertising specialist. She’s actually my own go-to mentor on anything Facebook Ads or general advertising related, because she’s established herself as an expert there running campaigns for so many different types of businesses. In this episode we talk about Facebook advertising and some of the tricks she’s learned, but more importantly we talk about the shift we are both seeing towards more social and demographic based targeting and away from straight classic PPC keyword targeted…
Ross Simmonds, aka The Coolest Cool, is a marketer’s marketer. He owns his own brands as well as doing marketing for clients. In this episode, we talk about: His process for identifying promotion opportunities; How he doesn’t get flagged for spam or overpromotion; Why he thinks this is such a big opportunity for brands moving forward.
Over the last couple of years I have done a number of interviews, audio only, with some really smart entrepreneurs. A few months ago I realized that I missed that and that I learned a ton from doing them, so I asked a bunch of my friends to join me on video calls to chat about their area of expertise. And they let me record them and publish them publicly for all of you to hear as well. Today is…
I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were surprised to find another outside consultant in the room for the meeting as well. As the meeting went on, they found that the business owner listened to the consultant more than the agency employees. Later on the agency employees found out that the business was paying the consultant $500 an hour, while only paying the…
One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came back with a few findings. The short version is that Shopify is a commercial eCommerce platform where you pay to use the service as a subscription. Your site is hosted by Shopify on their servers. This is much like SquareSpace or WordPress.com, where you do not have to worry about hosting or upkeep, but you…
I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video about it. If you’re a business trying to hire, make sure you watch to the end.
One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of us will tell you that great work done by an expert does not come cheap. In our pricing survey, you’ll learn that most agencies and consultants charge $150+ per hour for their work. You won’t see those prices on places like UpWork usually.
There is a massive difference between knowing you need help with your digital strategy and knowing how to fill that all-important void. When it comes time to do just that, the ever-increasing pool of digital agencies makes it increasingly difficult to evaluate the differences between one marketing proposal (and digital agency) to the next. As of today, there are over 150,000 digital marketing agencies and consultants in the US alone. That is a lot of agencies trying their very best…
Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is that modern marketing teams have to partner with other business units. In the past, we were able to go off and do our “marketing things” like PR and trade shows that required very little overlap with other departments.
Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow these three rules of sales: Follow up with everyone within an hour of receiving their message. Follow up with them every couple of days for the first week, then send a final email that you are going to close their record. Set their expectations for next steps and keep to what you commit to. If…
If you run an ecommerce business, you get how important and hard it is to stand out online. You may be selling artisanal chocolate bunnies, but you’re still competing against sites like Amazon in the search results. So how do you set yourself apart? How do you get that click from the search results even if Amazon/Walmart/competitor is outranking you for that coveted #1 or #2 position? Free five step ecommerce SEO framework Struggling to focus your ecommerce SEO efforts?…
SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to help you out. At the same time, there are many things that agencies wish their clients knew so that progress could be made faster.
If you are looking to find info and recommendations for the best WordPress hosting for your business, you’ve come to the right place. In this post, we compare five common hosts across reliability, cost, support, and ease of use. We’ll compare (each link below leads to its own section in this article): Kinsta WP Engine Bluehost DreamHost HostGator SiteGround At Credo we’ve used the top four listed above, and feel it is necessary to also compare HostGator and SiteGround as they are…
Today I want to show you a new tool that we published recently onsite: the SEO calculator. I’m excited about this tool because it works towards answering a question that we get asked all the freaking time: How much should I expect to pay for SEO? This question is so hard to answer because there are so many different factors that go into it: Size of your site Experience with SEO in the past Growth goals How broken your site currently is Your revenue…
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