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This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is, it’s a great question. If you’re hiring someone to do SEO for you, you need to know what you are paying for. This is why I coach agencies and consultants to help you understand specifically what they are including in a scope of work for your business. It’s also a great question because different agencies…
I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per lead in the B2B space. In fact, I think cost per lead is the worst metric you can look at as you build a service-based business.
Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying to get a new thing off the ground and just keep it alive, and maybe even grow it. You’re trying to figure out your customer segments, how you’ll make money, who you need to hire and when, and so much more. Trust me, I’ve been through all of it over the last two years running…
Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away an an attendees-only gift, but the presentation otherwise is below in its entirety. Enjoy.
You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you are not converting the “leads” that are coming to you, or the “leads” that are coming to you are not qualified and are way too far up the conversion funnel to be of value to you, you don’t need more leads. You need better ones. This is a hack I came up with to convert…
Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I would say switching URLs and technical stacks can be one of the highest risk things you can do for your site’s SEO. Sometimes, though, we have to do things that are risky for other reasons. Maybe politics is at play and you were not involved in the decision. Or maybe the UX team has made…
Wallaroo Media had a new client approach them with a challenge: to become a household name in every closet and drive dramatically increased sales through online advertising channels. Every woman utters the words “I have nothing to wear” at least once as she stares at a closet full of clothes, so this brand wanted to change that. “Challenge accepted”, Wallaroo said.
In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.
If you are looking to market your small (or medium or even large) business, it’s all about your audience. That’s where you start and that’s how you market to them.
Looking for a new PPC agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. Many paid acquisition agencies and digital agencies charge a percentage of spend for their fees. The question is: does this pricing strategy create a recipe for client-agency disaster? Or, can…
I work on a lot of large websites. Most of the time when I am brought in to work on one of these sites, whether a content site or a marketplace (similar to ecommerce), one of the biggest changes I can make is fixing their site’s information architecture. That’s what we are talking about today.
If you’ve never hired an SEO consultant or SEO agency before, you likely don’t know where to start. And hiring an expert SEO professional or firm can be expensive (because of the outsized value it can bring your business over time), so you need to get it right the first time. We offer this in our VIP hiring package (get more details here) as well. Questions to ask SEO consultants These are the questions you should ask a potential SEO…
I’ve seen this question so many times that I want to give my thoughts on whether or not you should hire an SEO agency simply because they rank #1 or #2 for queries relevant to their business, such as “SEO agency Denver”. Now, I haven’t even looked at that query so I don’t know who’s ranking, and that’s on purpose because I don’t want to call anyone out. Here’s an example of another city so you can see what a…
Update: you can now download these as a PDF here. In my day to day, I get asked questions such as “But what specifically will you do to grow my audience?”, “What specifically did you do to get those results?”, or “How long should I expect SEO to take before it works?” often. If I had a dollar for each time I was asked, I’d already own that SUV I have my eye on. Through this post you will see…
I run a business that helps agencies and consultants get more clients. When people ask me to describe it, the easiest way is “lead generation for marketing agencies and consultants”. I hate lead generation as a concept though because it a) can mean so many different things, b) it’s like middle school sex in that everyone thinks they know what it is and that everyone else is doing it (well), and c) everyone always wants more of it. It’s that…
For a long time, the GetCredo.com homepage has been confusing to people. If I had a nickel for every time people have asked me about the old top image and the thinking behind it, I’d have a lot of nickels. And unfortunately, I never had a good answer. The answer was usually “Oh it’s a legacy thing and I am thinking about changing it.” It was dead weight. It was confusing. So we changed it.
Hi everyone – In this post you’ll find some information about some upcoming changes to Credo Pro. Over the last few months I have been digging deep into the Credo business metrics and also working with a business coach to figure out how I grow up as an entrepreneur and how to make Credo work better for all of you, which is my number one priority and what keeps me awake at night.
This post is updated annually to add and remove ways to drive traffic to your site. It was last updated August 2021. You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employee multiple strategies to bring new visitors to your site and keep old visitors engaged with your content. Here are 51 ways to drive and increase traffic…
Sometimes, you change. I’ve spoken with a few agency owners and consultants who have realized that they either have or need to go upstream in their business to a) be more profitable and b) be happier. I’ve seen this happen many times. So how do you move upstream and change your prices, and what does that mean for your current clients who are paying you less than your new rates? This video covers that second part – communicating pricing changes…
I’m involved in a few different groups of consultants and agency owners online, including Credo. One question I see a bunch is agency owners or consultants asking others how often they speak with their clients. This is a very important question, but I also want to turn it around a bit and say that it’s the wrong question. If you’re asking this question, you’re really just looking for the bare minimum that you can do. In reality, if you just…
I’ve been in SEO for a long time and seen a lot over the years. Panda rolled out about a year into my career, then Penguin, then all the other amazing algorithm changes we’ve learned to roll with over the years. As Marshall Simmonds of Define Media Group says, “That right there is job security”. I’ve also seen Google slap down different tactics that seem to be gaming their algorithm unfairly. We’ve seen them allow and then drop emojis, remove and add stars…