Credo Digital Marketing Blog

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How Much Research Should You Do For Proposals?

Posted by on June 23, 2016 in Pro Blog

In my time running Credo and working both inhouse and agencies, I’ve seen a lot of companies pitch work. Some are super effective, others not so much. One of the most amazing things I’ve learned is how varied consultants/agencies are in their pitches. Some go to amazingly great lengths and…

8 Enterprise SEO Specific Issues and Why They Matter

Posted by on June 22, 2016 in SEO Tactics

Imagine you own a BMW. You love driving this car, with its sweet V8 engine and fantastic handling. You feel like you’re riding a rocketship on rails around sharp turns, and it’s fun. Boy is it fun. (Can you tell I’m a cars guy?) One day your car starts to…

Challenges Of The Freelancer Nomadic Lifestyle

Posted by on June 20, 2016 in Business

There I was, sitting at a table outside under an umbrella in Mexico, looking over the infinity pool to the Pacific Ocean. I was drinking a cold Pacifico beer and eating some delicious tacos. At that moment though, my mind was far away from Mexico. I missed my wife and…

The View From My Seat: Do You Have A HiPPO Problem?

Posted by on June 16, 2016 in Premium

When you’re pitching new business, do you really understand who holds the budget purse strings and ultimately decides if your project starts, continues, and ultimately is successful? One thing I really learned working inhouse was the importance of knowing who the Highest Paid Person In The Room (the HiPPO) is…

HubSpot vs Marketo

Posted by on June 13, 2016 in Business/Product Comparisons

HubSpot and Marketo are two of the more well-known marketing automation tools available. Both are publicly traded companies, both have their pros and cons. So which is better for your business, HubSpot or Marketo? We divided the information based on pricing, required commitment, features, the onboarding process, and common shortcoming according…

The View From My Seat: Feedback Loops

Posted by on June 9, 2016 in Premium

As a freelancer, consultant, or agency owner how do you know that your client is happy with the results they are getting? One area that many agencies and freelance pros need to improve upon is asking their clients for feedback so that the client can be better served and get…

Why Businesses Should Publish Editorial Content On A Schedule

Posted by on June 6, 2016 in Marketing Strategies

Content marketing is hard. If it was easy, everyone would be doing it and doing it well (obligatory link). Most businesses online are bought into the idea that blogging can build your business. Many startups (think about Moz, Buffer, and even a lot in a lot of other industries) based online…

The View From My Seat: Talking With Clients About Growth

Posted by on June 2, 2016 in Premium

When you get in a new lead and have your first sales call with them, do you have a process and set of questions you always make sure to ask? You should. And I’d like to make a suggestion for a question to add to your arsenal of information you…

New on Credo – Pro Availability!

Posted by on June 1, 2016 in Announcements

Today I have an exciting announcement both for pros and businesses looking for marketing help – availability! Now when you go to a pro’s profile (here’s mine) on desktop or laptop (anything bigger than a phone, really) you’ll see the pro’s availability for taking on work:

The Small Business Marketing Automation Stack

Posted by on May 30, 2016 in Marketing Strategies

I once subscribed to the school of thought that marketing automation was lazy marketing. I thought it was depersonalized, spammy, and not the right way to do things.  I’ve since changed my mind while running my own small business (and helping to scale a different business with a small yet mighty team) because when you…

The View From My Seat: Preselling Upsells

Posted by on May 26, 2016 in Premium

In your work with clients, do you ever try to upsell them to more work after the initial engagement? Selling ongoing work is hard as an agency and even harder as a consultant since businesses often want to “try out” a provider before they are willing to commit. How many…

The View From My Seat: Involving Consultants in Sales

Posted by on May 19, 2016 in Premium

I’ve worked inside of and with quite a number of agencies. One of the common gripes I hear from consultants is: “Our freaking sales team sold this project and it’s not what the client needs.” Don’t you hate it when that happens? You may have sold a project and gotten…

How To Communicate With Your Agency

Posted by on May 18, 2016 in Business/Consulting Strategies

One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it takes time, what’s said can be misunderstood, and many people who work digitally would rather not talk on the phone. When I worked at Distilled,…

The View From My Seat: How To Get Rid Of Account Managers

Posted by on May 12, 2016 in Premium

As an agency owner, consultant, or freelancer you’ve likely worked with account managers at some point in your career. Maybe you even started as one. I’ll be honest – I often think account managers are unnecessary in agencies and think that having them does more harm than good for client…

Introducing Credo Pro – SaaS Edition

Posted by on May 11, 2016 in Announcements

Today I set live a whole new version of my company Credo. While I’ve been iterating on the original idea of generating leads for marketing consultants and agencies for a while, and done it well (I’ve sent over $500k of work to pros on Credo), the time has come for…

TVFMS – How To Retain Clients

Posted by on May 5, 2016 in Premium

If you’re an agency owner or consultant, you probably have challenges with client retention. Retaining clients is the holy grail of consulting, but it’s hard. You’re consistently driving results for them, working super hard on their strategies, even over-delivering on work at the expense of your company’s profitability. And then…

Proposals: Pitch Deck or Email?

Posted by on April 29, 2016 in Pro Blog

I hate wasting time. I do everything in my power to optimize my time so that I can maximize it, which means that I can get a lot done and then have as much time as possible to spend with my wife, my dog, and our friends.

Are you following up with dropped leads?

Posted by on April 29, 2016 in Pro Blog

I’m not going to bury the lede. Your greatest lead source of qualified business is already in your possession. No, I’m not talking about raising prices on your current clients or expanding their business (though you should be doing that already!). I’m talking about people who already contacted you who…

Never Negotiate Price, Only Scope

Posted by on April 29, 2016 in Pro Blog

When I do the occasional consulting project, I often get asked if I’ll do work for cheaper than what I quote. I’m not cheap to hire, but I’m also far from the most expensive. I hate it when potential clients ask me to do this. I used to give in…

Don’t Anchor Yourself Too Low

Posted by on April 29, 2016 in Pro Blog

Do you ever have prospective clients telling you that you are too expensive for them? If this happens super early in the sales cycle, that’s a gift because you’re not spending time on leads that aren’t qualified for you. But if they meet your minimum project budget and they still…

3 Sales Techniques To Close More Business

Posted by on April 29, 2016 in Pro Blog

I get asked often by consultants and agencies for feedback about how they sell business. I see a lot of the sales discussions happening via email between Credo pros and the businesses contacting them through the platform, so I see many varying styles. My goal with Credo is to help…