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Back in November, I got to write the update that Credo passed the $1M mark in work sent to pros on the platform. This was almost exactly one year after the relaunch. What made it even sweeter was that I wrote that update while in Prague with my wife as we traveled the world for just under a month. Today I get to announce another exciting milestone: As of Monday February 27th, Credo has now sent over $2 million worth of…
One of the best parts of the digital marketing world is that there are so many rockstars who fly under the radar. Over the last months, I’ve chatted with well-known marketers as well as agency owners and freelancers that you might not know. People like Kaleigh and Sweta come to mind. This week is another one of those. Matt Bowman is the founder of Thrive Internet Marketing based down in Arlington Texas. When Matt agreed to be on the podcast, I…
Sujan Patel is a baller. He’s an entrepreneur, hustling, Porsche driving guy who is also a fantastic speaker and knows what he’s talking about when it comes to growth. Enjoy the listen!
Well folks, I’m a few hours late this week getting out the podcast episode. Hopefully I’m not a dollar short as well! This week’s guest is Kaleigh Moore, who is a solo digital marketing consultant specializing in content marketing.
Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! A question came across my plate recently about internal linking and singular vs plural and how that will affect their rankings.
Aaron Agius is an Australian entrepreneur who runs Louder Online, a phenomenal digital agency based in Australia but with offices all around the world. He’s run a bunch of entrepreneurial ventures over his career, which we dig into during this chat, but how they’ve grown Louder and the brands they work with are even more impressive. I met Aaron in person for the first time last year in San Francisco as he made his way through the US on a…
Yo Credo pros! It’s been a bit since I’ve published a video for you. I got a Mac back in November and fired up iMovie today for the first time in probably 10 years, and wow. It’s really moved forward! That coupled with my new home office setup (and my new cactus) I’m back in the game, so expect more of these coming up.
Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! This was a fun question to answer because this marketer is trying to figure out why another domain, and thus its links, are pointing into his site. If you read into the question a…
They’ve released several reports detailing issues with the way they calculate and measure Facebook metrics. It recently came to light that some businesses’ traffic was under-counted by up to 30% – a number that should set off alarm bells for anyone. Along with misrepresenting ad effectiveness, under-reporting traffic, having issues with poorly vetted information, and inflating video views, this presents quite a conundrum.
How you track your Facebook metrics is changing in February 2017. Don’t wait to update. We’re sharing what you need to know to prep and stay on top.
Do you ever have an event take place that totally knocks your socks off because of how impressed you are? I’m fortunate to know a lot of very smart people, and just when I think I’ve met enough I meet someone like Sweta Patel. Sweta is the founder of Global Marketing Tactics, an agency based in San Diego California. I was initially connected with Sweta through a group of growth marketers I know, and she agreed to come on the show…
Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! I recently answered a question on Moz about subdomains vs main domains. This one looks like it’s actually a migration issue, but only time will tell as I didn’t have the domain in…
In the modern age of search engine marketing, quality content matters more than actually having content at all. Otherwise, you’re just filling up space on a web page that has no meaning.
Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! Here’s a fun one for you: Doing a small SEO project for a local dermatologist and when reviewing competitor link profiles I found one site that was earning a TON of links from…
Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! Recently I came across a fun question (for me) because I worked in apartment rentals for a couple of years. This one was specifically around Section 8 links. Here’s the question: I run…
Every SEO I know right now is putting together a roundup post of “what #X experts think of SEO in 2017”. I’m going to do it differently. If you’re down in the trenches doing SEO, you should have a pretty good idea about where SEO has come from, where it currently is, and where it’s going. I help 60-70 businesses a month find an agency or consultant to work with, mostly for SEO. I also work with a few enterprise…
Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! Last week I answered a question on Moz with the title of “Website Traffic Is Down“. Here is the question in its full format: Hi, My Website [www.financeninvestments.com] is down for almost now…
Your startup deserves a digital agency that understands the specifics of startup marketing. For busy startups, marketing tasks like SEO strategy and social media management build up fast – and are usually the first to fall by the wayside as owners focus on: Product Customers Staffing Key stakeholders Financial models EBITA (the necessariest of evils!) And a lot of other spreadsheets So many spreadsheets. What Is Your Marketing Budget Runway? You’re just on the runway, the runway is ever so…
Last night I published over on my personal blog my thoughts on how Twitter as a public company can turn around their fortunes. I laid out four main areas I see where they need to work – messaging, user identity, making decisive decisions, and combatting abuse – but I feel like one of my strongest points got lost. Twitter needs a Panda update.
Hey there! Happy Thursday! I hope the new year is off to a great start for you. Personally, my wife and I just moved to Denver Colorado and are in the middle of getting our lives and house here set up. I wish I was writing this from my office, but my office is full of our stuff that we haven’t put away yet! A short idea for you today to get you started in the new year if you’re…
Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! Near the end of December, I answered a question in Moz Q/A about whether this person should buy a specific directory link. Here’s the question:
As I’ve been running Credo over the last year, one of the things I’ve heard most often is “I know I need to grow but I have no idea how to do it or what I need.” Because Credo is a lead generation service for marketers, this also means that conversion rates on Credo are suffering because people don’t know what they need, so they don’t do anything.
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