Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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How One Agency’s Consultative Sales Process Closes Better Business

Posted by on April 26, 2016 in Consulting Strategies/Sales

A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I asked Everett to write this post because I have seen a number of Inflow’s sales cycles and am very impressed with how consultative they are…

The Best Invoicing Software for Small Businesses

Posted by on April 12, 2016 in Business

Small businesses and freelancers rejoice! Invoicing sucks (let’s be honest) and is often a bigger time sink than we’d all like (much like proposals and pitching new work), but it’s also paramount to our businesses because without invoicing you don’t get paid. And that REALLY sucks. So I’ve taken it…

How To Hire Growth Engineers

Posted by on March 30, 2016 in Growth

If you run a software business, you are either an engineer yourself or have hired engineers. While hiring engineers can be challenging for many reasons (multitude of choices for them for jobs, salary requirements, etc), I think there are some common mistakes made when hiring engineers that when remedied can…

Prioritizing Your Marketing Channels and Opportunities

Posted by on March 22, 2016 in Consulting Strategies/Marketing Strategies

Most marketers have no problem finding opportunities. The problem tends to be sifting through the myriad opportunities across all available marketing channels to uncover and prioritize those with the best potential ROI. It’s the ad-age-old question: Where should I spend my marketing budget?

The Best WordPress Lead Generation Plugins for Businesses

Posted by on March 17, 2016 in Business/Marketing Strategies

There are a whole host of WordPress plugins. At a quick glance at the WordPress Plugin directory shows that there are close to 43,000 plugins available. That number does not appear to include those stand-alone plugins that work with WordPress. In the unofficial WordPress Plugin Directory, there are 22 different…

Does Ranking #1 In Google Still Matter?

Posted by on March 3, 2016 in Marketing Strategies

Today I learned that 62% of SEOs are less focused on #1 rankings than five years ago. For years, search engine marketers and specifically SEO professionals have focused on getting their keywords to that ever-elusive and super competitive #1 spot in the search engines. Specifically, we have been hyper-focused on ranking…

6 Best SEO Website Crawling and Auditing Tools For Your Website

Posted by on March 1, 2016 in SEO Tactics

Sometimes as a business owner learning SEO, you need to crawl your website to understand where your largest areas of improvement lie, how the search engines are accessing your site, or to identify gaps in your content by crawling a competitor’s site. While crawling and auditing your log files is…

How Sending My Leads to Credo Is Growing My Business

Posted by on February 26, 2016 in Consulting Strategies/Sales

Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about writing this post because he uses a great workflow that helps him qualify leads and send the ones that are not a good fit for…

Is The Time Finally Right For Marketing Management Consulting?

Posted by on February 18, 2016 in Business

The digital marketing industry is still young, having started in very nascent forms around 1996 with the first search engines, where all that mattered was onpage text. The notion of links as a way to connect the Internet came into being in 1999-2001 with Google coming onto the scene and…

The Marketing Email You Are Not Sending But Should Be

Posted by on February 9, 2016 in Marketing Strategies

Today I want to tell you about the email that we launched when I was at HotPads that outperformed our expectations, and it’s something that most companies out there should do. I can’t wait to do it on Credo someday when I have the right data in place (more on…

The Marketplace Growth Conundrum

Posted by on February 2, 2016 in Business

Marketplaces are an interesting business to build because you are in actuality building two companies. One side is B2C, where you acquire customers as the demand side (either people or businesses). On the other side you have the B2B portion where you are building out the supply side to serve…

Credo New Feature Update: Consultant/Agency Reviews!

Posted by on January 29, 2016 in Announcements

Here at Credo, we’re bringing transparency to the digital marketing consulting industry. Digital marketing is an opaque industry where a lot of practitioners do not do a great job for their clients and thus earn the industry a bad name (if you’ve been in SEO for more than a few…

How to vet a marketing provider

Posted by on January 27, 2016 in Business

Lots has been written over the years about hiring a consultant or agency for your business. When I sit back and think about what you as a business owner have on your plate for the day to day of your business, worrying about whether or not a service provider can…

Should You Hire An Agency For A “Test” Project?

Posted by on January 21, 2016 in Business/Consulting Strategies

I’ve been in the digital marketing world for about 6 years now and have worked at 2 agencies, two brands inhouse, and now I’m running this company whose blog you are on and doing a bit of side consulting myself. As such, I see and have seen a lot of…

Should I Do SEO?

Posted by on January 18, 2016 in SEO Tactics

Any SEO consultant or SEO agency owner will inevitably get asked this question sometime during their career: Should I (or my business) do SEO? Well folks, we at Credo want to answer this question for you once and for all, We created this handy-dandy flowchart for you to send to…

Goodbye HireGun. Hello Credo

Posted by on January 18, 2016 in Announcements

I just pushed live a new version of my company. Formerly known as HireGun, moving forward the name is Credo and you can find it at GetCredo.com. Let me tell you why. Why change the name of a company that is, for all intents and purposes, just a few months…

How To Set Up MailChimp in WordPress

Posted by on December 10, 2015 in Business/Marketing Strategies

If you do email marketing through MailChimp and your site uses WordPress, congratulations. You’ve already gone through the challenges of finding a domain name, getting hosting (we use WPengine), starting to publish content, and beginning to generate an audience. You’ve also signed up with MailChimp and started to think about…

How We Improved Pages Per Session, Decreased Bounce Rate, and Increased Time On Site in 8 Weeks

Posted by on December 8, 2015 in Marketing Strategies

I’ve been actively building HireGun for about 8 weeks now after it launched in semi-decent mode around February 2013. I have always known that it could exceed my expectations, and it’s been amazing to watch it do so over the last couple of months. I’m a businessman and an entrepreneur, but I’m…

A New Entrepreneur’s Tools for Work Sanity

Posted by on November 20, 2015 in Business

I’m recently out on my own as an entrepreneur. I don’t know why I thought it was a good idea, but I am trying to get two businesses of the ground at the same time — consulting with businesses on growth and inbound marketing on the one side, and then building Credo…

Moz vs HubSpot

Posted by on November 18, 2015 in Business/Product Comparisons

Many marketers and businesses have asked the question “Which should I use, Moz or HubSpot?” While the answer is often “Why not both?” because they are vastly different tools (and the founders are very good friends), we thought it would be useful to dig into the differences to help you…

Squarespace vs Shopify vs WordPress/WooCommerce for eCommerce (updated 2021)

Posted by on November 5, 2015 in Business/Product Comparisons

Are you looking to launch an ecommerce website, either as a fulltime business or a side business? If so, you are probably asking yourself: “Which platform should I use? Should I use Squarespace or Shopify for my ecommerce site? What about this WordPress platform I’ve heard so much about?” For…

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