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If you’re a small to medium sized business owner, chances are you have a lot on your mind and many tasks to complete. You might be concerned about your cash flow, if your employees are going to get paid, those repairs that your business or website needs, and so many…
If you run an online business, email marketing will be a large part of your overall marketing strategy. Whether you are running a local business, ecommerce business, or anything in between, email is still the best way to talk to your customers (relatively) personally. If you’re not already doing email…
Recently I (John) published a post over on my personal site titled “Does a startup really need its .com?” Obviously we don’t think so (judging from our domain name), but think that what is more important is consistency in branding. While writing that post and looking at all of our…
A question we often get asked at Credo is: “What is the best way to write blog articles to maximize SEO benefit?” We firmly believe that you don’t have to be an SEO expert to leverage the power of SEO for your site, whether a small business or large corporation….
I (John) was a consultant for years, first with a software company then later with an online marketing agency while at the same time doing freelance consulting on the side. Now I have been inhouse for over a year and a half, and have seen what it takes to get things done…
SEO, to the non-marketer, may seem like a magic combination of witchcraft and wizardry. You hear terms like “links”, “canonicals”, and “duplicate content” being thrown around which cause your head to spin as if you were high on a mountain with a brain deprived of oxygen. Not a fun place…
Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably be seen by your customers and likely will even drive the first touch they ever even have with your brand. Thus, hiring a trusted vendor…
This post was written by Sean Smith of Simple Tiger. Check them out today if you need SEO/content/inbound marketing help! I’ve worked with over 35 Ecommerce sites on multiple different CMS’s from well known and widely used to very niche. I’ve worked with drop shippers, health supplement companies, clothing companies,…
How to do Keyword research for free (and with paid tools) from John Doherty Note from John: If you’re looking to hire someone to do keyword research for you, check out our SEO companies and contact Credo for help connecting with the right ones. At the foundation of every SEO…
I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages and disadvantages. If you’re a freelancer or agency, you need to consider the pros and cons of the different models so that you can effectively…
Marketers are trained to drive awareness and traffic, and hopefully leads, to their websites. This is accomplished in multiple ways: Content production/blogging Email marketing Social media Content placement Paid search Referrals from services (like Credo) While driving traffic and generating leads is all well and good (and of course necessary),…
Credo is here to support businesses who are looking to find consultants as well as consultants looking for more paid gigs so that they can either grow their businesses or keep paying their rent without working for someone else. One of the most important lessons you can learn with an…
Welcome to Credo. This post is going to outline the vision that I have for the website. Credo came about because I received a lot of leads for freelance SEO work when I had my day job at Distilled in New York. But I also couldn’t find enough good consultants…
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