Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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5 Ways to Automate Your Marketing

Posted by on October 1, 2015 in Marketing Strategies

If you’re a small to medium sized business owner, chances are you have a lot on your mind and many tasks to complete. You might be concerned about your cash flow, if your employees are going to get paid, those repairs that your business or website needs, and so many…

Intro To Email Marketing For Small and Medium Size Businesses

Posted by on September 3, 2015 in Marketing Strategies

If you run an online business, email marketing will be a large part of your overall marketing strategy. Whether you are running a local business, ecommerce business, or anything in between, email is still the best way to talk to your customers (relatively) personally. If you’re not already doing email…

How to Change a Twitter Handle – Moving To @HireGun

Posted by on August 27, 2015 in Marketing Strategies

Recently I (John) published a post over on my personal site titled “Does a startup really need its .com?” Obviously we don’t think so (judging from our domain name), but think that what is more important is consistency in branding. While writing that post and looking at all of our…

How to Write Blog Articles to Maximize SEO Benefit

Posted by on August 11, 2015 in SEO Tactics

A question we often get asked at Credo is: “What is the best way to write blog articles to maximize SEO benefit?” We firmly believe that you don’t have to be an SEO expert to leverage the power of SEO for your site, whether a small business or large corporation….

Why Your Business Isn’t Ready For A Consultant

Posted by on June 30, 2015 in Business

I (John) was a consultant for years, first with a software company then later with an online marketing agency while at the same time doing freelance consulting on the side. Now I have been inhouse for over a year and a half, and have seen what it takes to get things done…

How To Learn SEO – Business Edition

Posted by on January 26, 2015 in SEO Tactics

SEO, to the non-marketer, may seem like a magic combination of witchcraft and wizardry. You hear terms like “links”, “canonicals”, and “duplicate content” being thrown around which cause your head to spin as if you were high on a mountain with a brain deprived of oxygen. Not a fun place…

Hiring For Value vs Hourly Rates

Posted by on January 15, 2015 in Hiring a marketing provider

Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably be seen by your customers and likely will even drive the first touch they ever even have with your brand. Thus, hiring a trusted vendor…

18 Common E-Commerce SEO Mistakes and Solutions

Posted by on November 5, 2013 in Marketing Strategies/SEO Tactics

This post was written by Sean Smith of Simple Tiger. Check them out today if you need SEO/content/inbound marketing help! I’ve worked with over 35 Ecommerce sites on multiple different CMS’s from well known and widely used to very niche. I’ve worked with drop shippers, health supplement companies, clothing companies,…

Easy Keyword Research for SEO

Posted by on October 10, 2013 in Marketing Strategies/SEO Tactics

How to do Keyword research for free (and with paid tools) from John Doherty Note from John: If you’re looking to hire someone to do keyword research for you, check out our SEO companies and contact Credo for help connecting with the right ones. At the foundation of every SEO…

How to structure a consulting agreement

Posted by on October 3, 2013 in Consulting Strategies/Sales

I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages and disadvantages. If you’re a freelancer or agency, you need to consider the pros and cons of the different models so that you can effectively…

How to sell an SEO project

Posted by on September 16, 2013 in Sales

Marketers are trained to drive awareness and traffic, and hopefully leads, to their websites. This is accomplished in multiple ways: Content production/blogging Email marketing Social media Content placement Paid search Referrals from services (like Credo) While driving traffic and generating leads is all well and good (and of course necessary),…

The importance of customer feedback

Posted by on August 19, 2013 in Business

Credo is here to support businesses who are looking to find consultants as well as consultants looking for more paid gigs so that they can either grow their businesses or keep paying their rent without working for someone else. One of the most important lessons you can learn with an…

Credo’s Vision

Posted by on April 1, 2013 in Business

Welcome to Credo. This post is going to outline the vision that I have for the website. Credo came about because I received a lot of leads for freelance SEO work when I had my day job at Distilled in New York. But I also couldn’t find enough good consultants…

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