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If you do email marketing through MailChimp and your site uses WordPress, congratulations. You’ve already gone through the challenges of finding a domain name, getting hosting (we use WPengine), starting to publish content, and beginning to generate an audience. You’ve also signed up with MailChimp and started to think about…
I’ve been actively building HireGun for about 8 weeks now after it launched in semi-decent mode around February 2013. I have always known that it could exceed my expectations, and it’s been amazing to watch it do so over the last couple of months. I’m a businessman and an entrepreneur, but I’m…
I’m recently out on my own as an entrepreneur. I don’t know why I thought it was a good idea, but I am trying to get two businesses of the ground at the same time — consulting with businesses on growth and inbound marketing on the one side, and then building Credo…
Many marketers and businesses have asked the question “Which should I use, Moz or HubSpot?” While the answer is often “Why not both?” because they are vastly different tools (and the founders are very good friends), we thought it would be useful to dig into the differences to help you…
Are you looking to launch an ecommerce website, either as a fulltime business or a side business? If so, you are probably asking yourself: “Which platform should I use? Should I use Squarespace or Shopify for my ecommerce site? What about this WordPress platform I’ve heard so much about?” For…
Startups know that SEO matters, but what they also know is that you need to get your company in front of the right people at the right time. For a small startup, this is key to survival. What a lot of startup don’t do is leverage everything within their power…
Choosing between WordPress and Squarespace can be a difficult decision. By understanding your needs and how each platform measures up to them, you’ll be able to make the informed choice that best serves you. We examined the two platforms across a few topics: Availability of Themes SEO Friendliness Pricing eCommerce Integrations…
Social media marketing has come into its own in the last few years, and the pace of innovation in the space is fast. Point blank, if your business is not using social media marketing to grow your business, you need to investigate it. There are many types available: Retargeting of…
Last week we received a tweet asking about nofollow links for SEO. My response in the moment was “I don’t remember the last time I thought about follow/nofollow when it comes to link building” but then I realized that since I haven’t (really) been building links in the traditional way…
If you’re involved in the tech marketing world at all, you’ve heard the term “growth hacking” is now all the rage. Everyone wants tactics that will 10x their business in less than 5 minutes of work, right? The reality, though, is that these unicorn hacks only happen once in a…
If you’re a small to medium sized business owner, chances are you have a lot on your mind and many tasks to complete. You might be concerned about your cash flow, if your employees are going to get paid, those repairs that your business or website needs, and so many…
If you run an online business, email marketing will be a large part of your overall marketing strategy. Whether you are running a local business, ecommerce business, or anything in between, email is still the best way to talk to your customers (relatively) personally. If you’re not already doing email…
Recently I (John) published a post over on my personal site titled “Does a startup really need its .com?” Obviously we don’t think so (judging from our domain name), but think that what is more important is consistency in branding. While writing that post and looking at all of our…
A question we often get asked at Credo is: “What is the best way to write blog articles to maximize SEO benefit?” We firmly believe that you don’t have to be an SEO expert to leverage the power of SEO for your site, whether a small business or large corporation….
I (John) was a consultant for years, first with a software company then later with an online marketing agency while at the same time doing freelance consulting on the side. Now I have been inhouse for over a year and a half, and have seen what it takes to get things done…
SEO, to the non-marketer, may seem like a magic combination of witchcraft and wizardry. You hear terms like “links”, “canonicals”, and “duplicate content” being thrown around which cause your head to spin as if you were high on a mountain with a brain deprived of oxygen. Not a fun place…
Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably be seen by your customers and likely will even drive the first touch they ever even have with your brand. Thus, hiring a trusted vendor…
This post was written by Sean Smith of Simple Tiger. Check them out today if you need SEO/content/inbound marketing help! I’ve worked with over 35 Ecommerce sites on multiple different CMS’s from well known and widely used to very niche. I’ve worked with drop shippers, health supplement companies, clothing companies,…
How to do Keyword research for free (and with paid tools) from John Doherty Note from John: If you’re looking to hire someone to do keyword research for you, check out our SEO companies and contact Credo for help connecting with the right ones. At the foundation of every SEO…
I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages and disadvantages. If you’re a freelancer or agency, you need to consider the pros and cons of the different models so that you can effectively…
Marketers are trained to drive awareness and traffic, and hopefully leads, to their websites. This is accomplished in multiple ways: Content production/blogging Email marketing Social media Content placement Paid search Referrals from services (like Credo) While driving traffic and generating leads is all well and good (and of course necessary),…
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