Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.
I just pushed live a new version of my company. Formerly known as HireGun, moving forward the name is Credo and you can find it at GetCredo.com. Let me tell you why. Why change the name of a company that is, for all intents and purposes, just a few months old? If it’s not broken, why fix it? Well, the answer is that the name HireGun was broken and I had to fix it.
If you do email marketing through MailChimp and your site uses WordPress, congratulations. You’ve already gone through the challenges of finding a domain name, getting hosting (we use WPengine), starting to publish content, and beginning to generate an audience. You’ve also signed up with MailChimp and started to think about how you are going to use email marketing to help grow your business. A lot of the hard work is done, and now you need to connect up the two…
I’m recently out on my own as an entrepreneur. I don’t know why I thought it was a good idea, but I am trying to get two businesses of the ground at the same time — consulting with businesses on growth and inbound marketing on the one side, and then building Credo on the other side. While it’s a virtuous cycle, it is also a lot of work as a (semi)technical solo founder and former agency consultant. To manage the increasingly long…
Looking for a new digital agency to help grow your business? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. Many marketers and businesses have asked the question “Which should I use, Moz or HubSpot?” While the answer is often “Why not both?” because they are vastly different tools (and the founders are very good friends), we thought it would be useful to dig into the differences to…
Startups know that SEO matters, but what they also know is that you need to get your company in front of the right people at the right time. For a small startup, this is key to survival. What a lot of startup don’t do is leverage everything within their power to control their brand and put the most important information about them front and center when potential new customers (or investors) have heard the brand name and conduct a search…
Choosing between WordPress and Squarespace can be a difficult decision. By understanding your needs and how each platform measures up to them, you’ll be able to make the informed choice that best serves you. We examined the two platforms across a few topics: Availability of Themes SEO Friendliness Pricing eCommerce Integrations Other Integrations (Mailchimp, etc) So who wins? Let’s look.
Social media marketing has come into its own in the last few years, and the pace of innovation in the space is fast. Point blank, if your business is not using social media marketing to grow your business, you need to investigate it. There are many types available: Retargeting of existing users for purchases (think abandoned shopping carts) or re-engagement (come buy this thing because you liked this thing) New customer acquisition Content promotion The list goes on and on….
Last week we received a tweet asking about nofollow links for SEO. My response in the moment was “I don’t remember the last time I thought about follow/nofollow when it comes to link building” but then I realized that since I haven’t (really) been building links in the traditional way for a couple of years now, I don’t know what marketers think about nofollow links these days. I conducted a survey over here on my personal site to see what people…
If you’re involved in the tech marketing world at all, you’ve heard the term “growth hacking” is now all the rage. Everyone wants tactics that will 10x their business in less than 5 minutes of work, right? The reality, though, is that these unicorn hacks only happen once in a blue moon and real growth comes from consistent investment in growth channels that are known to work and can be leveraged in unique ways for your business. So how do…
A question we often get asked at Credo is: “What is the best way to write blog articles to maximize SEO benefit?” We firmly believe that you don’t have to be an SEO expert to leverage the power of SEO for your site, whether a small business or large corporation. A bit of SEO knowledge can go a long way, especially when you know your audience’s needs and the content that they are interested in. Here are some tips to…
I (John) was a consultant for years, first with a software company then later with an online marketing agency while at the same time doing freelance consulting on the side. Now I have been inhouse for over a year and a half, and have seen what it takes to get things done for growth Across these years I have come across a lot of businesses looking for help from a consultant to grow. Many of these have been great companies with a…
SEO, to the non-marketer, may seem like a magic combination of witchcraft and wizardry. You hear terms like “links”, “canonicals”, and “duplicate content” being thrown around which cause your head to spin as if you were high on a mountain with a brain deprived of oxygen. Not a fun place to be (unless there is a lot of powder below and you push through the pain). The goal of this post is to give you, the business owner, resources to…
Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably be seen by your customers and likely will even drive the first touch they ever even have with your brand. Thus, hiring a trusted vendor is one of the most important things you can do for your brand if you do not bring the project inhouse (and maybe even then you will still need a…
How to do Keyword research for free (and with paid tools) from John Doherty Note from John: If you’re looking to hire someone to do keyword research for you, check out our SEO companies and contact Credo for help connecting with the right ones. At the foundation of every SEO project is keyword research. Simply, keyword research is the process of identifying high volume, accessible, and profitable keywords to target with website pages or content. By conducting keyword research, you…
Looking for a new digital agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages and disadvantages. If you’re a…
Looking for a new digital agency that can accelerate your SEO results? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. Marketers are trained to drive awareness and traffic and hopefully new leads, to their websites. This is accomplished in multiple ways: Content production/blogging Email marketing Social media Content placement Paid search Referrals from services (like Credo) While driving traffic and generating leads is all well and good (and of course…
Welcome to Credo. This post is going to outline the vision that I have for the website. Credo came about because I received a lot of leads for freelance SEO work when I had my day job at Distilled in New York. But I also couldn’t find enough good consultants to refer work too. So I decided to start this site to fulfill the following needs: Find good companies good consultants; Get good consultants good clients and leads; Provide transparency…
Loading...