Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.

The best proposal software 2022

Posted by on March 25, 2021 in Recommendations

Have you ever heard the term “there are only two guarantees in life”? Those are, of course: Death Taxes For (high ticket) service businesses, there’s a third guarantee: You have to send proposals and they’re not fun to make or send and prospects hate receiving them. This is a guarantee…

The best CRMs for marketing agencies

Posted by on March 22, 2021 in Sales

  Because I spend a lot of my days talking with marketing agencies who are trying to sell their services to prospective clients, I spend a lot of my days thinking about sales and how agencies can be more successful. A question I hear time and time and time again…

How to hire a marketing agency

Posted by on March 18, 2021 in Hiring a marketing provider

Over the years we’ve spoken with thousands of companies who are trying to grow their business and have decided to do so by hiring and working with a marketing agency. While we’ve spoken with thousands of companies over the years, a large percentage never end up hiring a marketing firm…

7 ways to lower your cost of acquisition (CAC)

Posted by on March 15, 2021 in Marketing Strategies

In marketing, there are many different terms that we all need to be familiar with. One of those is “cost of acquisition” or CAC, which in simple terms is “how much does it cost me to get a new customer?” The economics and recommendation of a “good CAC” varies based…

Why your prospects are ghosting you in the sales process

Posted by on March 10, 2021 in Sales

Are you trying to sell something to prospective clients, but keep getting ghosted in the process? If so, keep reading. Over the last 5.5 years on Credo, we’ve seen thousands of proposals go to prospects for marketing services. For a period of time these went through our systems, though now…

The five elements of a successful services proposal

Posted by on March 8, 2021 in Sales

I was once working with a marketing consultant who was offering high-end SEO audits. This person is extremely accomplished, but they were struggling to close high-ticket audits. They’d close them from time to time, but they felt like they had hit a ceiling for how much they could charge. At…

Good Marketing Metrics vs Bad Marketing Metrics

Posted by on March 4, 2021 in Growth

One of my favorite hobbies is skiing. My wife and I love it so much we’ve made it a priority in our lives, and our almost two year old has already been on skis. I was recently skiing at Breckenridge, which is about 1h45m from Denver. It was a powder…

What to do when everything feels busy

Posted by on March 2, 2021 in CredoCast/Entrepreneurship

I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to because of that, there is a ton going on. Business has grown substantially in the last year, and so we need to hire. My daughter…

How much of your revenue should you invest in marketing?

Posted by on March 1, 2021 in Growth

“I’m going to start small and then if it works, I’m going to scale up.” I’ll be honest with you. If I had $5 for every time I’ve heard this over the last half decade, I’d have a (much) nicer car than I do. And I’m a car guy. The…

How to make whitelabeled services work

Posted by on February 25, 2021 in Business/Hiring a marketing provider/Pro Blog

Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors to deliver the work. I’ll be upfront and say that if someone is looking for contractors, Credo is not a good fit for them. We…

Why you need processes for your business (especially sales)

Posted by on February 23, 2021 in Agency growth/CredoCast/Pro Blog/Sales

When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to scale. Whether it’s a marketing process, a payroll process, or a sales process, getting these squared away in your business will only make it more…

Announcing the 2021 Credo Digital Marketing Pricing Survey!

Posted by on February 17, 2021 in Announcements

The bi-annual Credo Digital Marketing Pricing Survey is now live! The survey is open from February 17th-March 5th 2021. We aim to publish the results in early April 2021, to give us enough time to properly analyze and visualize the data. And this year, we’re giving away three prizes! Take…

Why you should raise your prices

Posted by on February 16, 2021 in Agency growth/CredoCast/Pro Blog

I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging them to raise their rates! So here’s the newest episode of the CredoCast. Why you should raise your prices as a service business. We cover:…

Agency vs productized service – what is the difference?

Posted by on February 4, 2021 in Business

Before starting Credo, I always thought businesses understood what an agency is, does, and could be hired to do. But as we’ve gone through the years and we’ve spoken with thousands of companies, I’ve realized that thinking was completely wrong. After working through a business’s needs and educating on what…

How to fund your business

Posted by on January 28, 2021 in Business

When Russ Perry was getting Design Pickle off the ground, he bought a pickle costume off of the internet and went to conferences dressed up as a pickle. He used this notoriety to get his first customers for Design Pickle, and now that company easily makes six figures per month…

Should I expect my SEO agency to implement technical SEO changes?

Posted by on January 21, 2021 in Hiring a marketing provider/SEO Tactics

In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical…

How to choose an SEO company

Posted by on December 8, 2020 in Hiring/Hiring a marketing provider

I can’t believe I haven’t written specifically about this topic yet. After 4.5 years working on Credo and seeing 4,500+ companies and $125,000,000 in marketing budget come though our virtual doors, I guess it is time to cover a topic and question I have heard more times than I could…

Why you (probably) shouldn’t pay your agency by the hour

Posted by on November 30, 2020 in Hiring/Hiring a marketing provider

If I had a dollar for every time I talked to a business looking for a by-the-hour engagement with a top-level consultant or agency, I’d be a wealthy man. In this article, I am going to unpack the common ways that agencies charge and that businesses pay their service providers….

Announcing the Credo Referral Program

Posted by on November 18, 2020 in Announcements

Over the last five years at Credo we’ve put a LOT of time, energy, and money into growing the company and increasing the impact that we have by helping companies connect with and ultimately hire the right digital marketing provider for their needs. To date, we’ve helped 4,500+ companies who…

Freelancer vs consultant vs agency – what’s the difference?

Posted by on October 26, 2020 in Hiring

Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms.  If you find this video helpful, please subscribe to our channel and hit like on this video so others with the…

What is on-page SEO and why is it important for my business?

Posted by on October 20, 2020 in SEO Tactics

*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. Today we’re talking…

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