Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.
Looking to improve your SEO? An experienced digital agency can do that. Click here to schedule a call with our team to find the best agencies who can get your business back on track. As a business owner, it’s important to understand the massive benefits of using SEO website crawling and auditing tools. With these SEO tools, you can identify where your largest areas of improvement lie, how the search engines are accessing your site, or identify gaps in your…
Most companies share one glaring thing in common: they could use a lot more leads. But beyond anecdotal evidence that I’ve gained from running Credo over the last six odd years and as a paid acquisition specialist for over 15 years, the numbers certainly confirm this unsurprising truism. That is, numbers gleaned from our industry survey of over 300 digital marketing agencies, in which we asked them what the number one way is that Credo could help improve their business….
If you’re reading this, you’ve likely already read how to drive traffic to your website. Hopefully, that digital strategy blueprint helped to give you a welcomed boost in traffic! But the key question is this: has the boost in traffic led to a subsequent boost in sales? Now that traffic is up and you have more potential customers coming to your website, it’s time to plan how you convert more of them into actual, paying customers. On average, 17% of people…
Content marketing is a digital strategy that helps you connect to customers, directly and organically. Instead of bombarding potential customers with repetitive messaging full of sales speak, content marketing is a modern-day rebuke to these traditional marketing strategies. And one that allows you, as a business owner or marketer, to engage with and make a genuine connection with your audience and customers. Your people. The genuine part is key. The goal of content marketing is to turn curious prospects into…
When your business is struggling, you need to stop doing what you’ve been doing. Simple enough, right? That may sound like pie in the sky but a few small decisions can go a long way to fix what’s ailing your business. That doesn’t mean it will be smooth sailing. But if you take a holistic, strategic approach to beat back the struggle, your business can grow into everything you imagined. Almost every business will hit roadblocks at one point or…
To help you create and scale high-quality content for your clients, we asked nine digital marketing professionals and agency owners to share their own content creation strategies. Why? In 2022, 63% of businesses say the number one reason for their lack of content marketing are content creation challenges (ideas), with 51% listing ‘strategy issues’ (delivery, execution) as their top challenge. As marketing matchmakers, clients consistently tell us content marketing is one of their biggest challenges. Not only because of the…
Hiring an agency? Once you’re done reading this post and are ready to find the right agency for your needs, schedule a call with our team to learn about working with Credo. Hey there! If you’ve booked a call with Credo in the past two years, we’ve likely spoken. If not, let me introduce myself. I’m Emily Faxon, head of Client Success at Credo. I am in charge of listening to your marketing needs and then introducing you to the…
Looking for a new digital agency because a new strong competitor entered your space and you need to accelerate results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. If you are running or working at a moderately successful company, you will face challenges when new competitors enter your space….
Struggling to keep up with Google’s advertising policies? Hiring digital marketing specialists makes sure you’re always in compliance. Schedule a free marketing evaluation with our team to meet the right agencies fast. For well over a decade, cookies (tracking data) have been the backbone of highly profitable ad strategies, such as retargeting and remarketing campaigns. But with a string of newly introduced online privacy policies from both governments and tech giants like Apple and Google, and more on the way, marketers are scrambling to…
Have you ever heard the term “there are only two guarantees in life”? Those are, of course: Death Taxes For (high ticket) service businesses, there’s a third guarantee: You have to send proposals and they’re not fun to make or send and prospects hate receiving them. This is a guarantee so I’m not going to tell you otherwise, but there is good news. The proposal software industry is extremely crowded and popular, and that means that they’re having to compete…
One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? There are many variables to take into account when considering the best Content Management System (CMS) for your small business’ company website in addition to SEO. Key considerations include: Maintenance and maintainability; Customization; Ease of use However, SEO is absolutely a consideration that you should take into account for your website. SEO needs to be a cornerstone of your…
I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital Transformation”, but didn’t actually say anything about the types of work they do – or who (brand, vertical, industry) specifically they create the best results for. When I asked them about it, they said “Oh yeah, you know the cobbler’s kids….
Dear SEOs, Have a seat. It is time for a chat. Look, I get it. Backlinks are still the currency of SEO. You can’t rank well if you don’t have good links to your website. Endless words have been spilled onto the internet talking about link building. By this point, thousands of conferences have focused solely on this all-important strategy. Shoot, my old colleague Paddy literally wrote the book on link building. I’ve done spent over a decade link building and…
Each year, there are numerous studies, surveys, white papers, and more that aim to identify the average blog post length for that specific year. This is a fair and frequent question and one that digital agencies, digital marketers, and businesses struggle to nail down with a concrete number. Some of these studies are better than others but, generally, they do not come to the same exact conclusion. Much of the dissent is likely due to various interpretations of Google’s algorithm…
Ahrefs or SEMrush: Which is better? We get asked this question, a lot. The truth is, both are fantastic tools that allow SEO professionals to do their work more effectively. When I started in SEO in 2009, the landscape was very different. We used Google’s Keyword Planner for keyword research, manually (for the most part). We checked technical elements and did technical audits, and had very little insight into our competitors outside of how they ranked for the keywords that…
B2B SaaS has grown in popularity steadily since the early 2000s. With that growth, industries have become more competitive, making SEO rankings in Google’s search results (SERPs) harder and harder to come by. But gone are the days of quick SEO tricks and hacks to get a first page or top rankings. As search engines have matured, it has become harder and harder to get and maintain top rankings. Today, you need a holistic SaaS SEO strategy and approach that…
Looking for a new Amazon marketing agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. If you’re looking for a true ecommerce success story, most people will point you in the direction of Amazon. To run a successful Amazon store, it is vital to…
Building links is one of the hardest parts of SEO, and you probably know that the best links — links that help you rank — come from authoritative websites that are hard to get mentioned on. It is indeed possible to get mentioned on these sites, though. And it doesn’t necessarily involve hiring an expensive PR firm to pitch your story. Let’s be honest — most companies don’t have a good story to tell. They’re doing great work and delivering…
When you’re running an online ecommerce store, it’s easy to get obsessed with numbers. You might constantly ask yourself questions like: How many products am I shipping out today? What number of users visit my website every day? What should my products cost? But you need to make sure you’re asking yourself this question too: How many of my site visitors are converting to customers? Free five step ecommerce SEO framework Struggling to focus your ecommerce SEO efforts? Download our…
If you’re a business owner, chances are you have a lot on your mind, far too many tasks to complete, and could benefit greatly from a strategy to automate your digital marketing. What else is on your mind as an entrepreneur? You’re likely concerned about your cash flow to make sure you can make payroll, those repairs that your brick-and-mortar business location (or website needs), hiring that you know would add value to your company, and so much more. So…
Webpage rot is part of the reality of the internet. A study in 2003 found that 2% of the internet went away every week, and a 2016 study found that 66.68% of domains that ranked in the top 30 in Google were nowhere to be found in 2015. Content attrition like this is natural, but it also has SEO ramifications. Search engine optimizers (also known as SEOs) love talk about 404s and fixing them, so much so that they’ll be…
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