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Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. Today…
It’s not always obvious when you need to bring on more team members. We’re going over a few of the most common signs.
Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.
Screenshot of SEO framework: Transcript Hey there. What’s going on? John Doherty from Credo here. So, today I want to talk with you about the SEO framework, SEO process that I teach to people that I’ve run at multiple companies, run for a lot of clients, ran in-house, ran when I worked at agencies. I want to present it to you, because I think it’s going to be helpful to you as you think about investing in search engine optimization…
The concept of conversion rates has long been on marketers’ radar. After all, your online marketing efforts should aim to increase the number of paying customers. This is why, as a tell-all KPI for digital marketers, conversion rates have become a crucial metric. To help you navigate the concept of conversion rates, this article covers everything you’d need to know to optimize them. What Is a Conversion Rate? What Are the Different Types of Conversions? Amongst other marketing metrics, the…
Transcript Hey there, I’m John Doherty, and I’m the founder and CEO of Credo, where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end, where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. …
With the rise of large companies like Amazon dominating the industry, small business owners and marketers are feeling the pressure. It can be difficult to compete with these eCommerce giants when you run a local brick-and-mortar business like HVAC companies or law firms that rely on foot traffic to make sales. Any business owner or entrepreneur knows all too well the importance of generating leads. Without sufficient leads, you run the risk of making insufficient sales, which is bad news…
So, you’re about to launch a marketing campaign, and the time has come. It’s time to choose between Google Ads and Facebook Ads. You want to get the best results for your time and money. So, this is an important decision. We know making critical decisions like these can be daunting, and that’s why we’re here with a comprehensive comparison. So, let’s put Google and Facebook in the ring. These two advertising giants will be competing based on: Audience size…
Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. …
Hi, John here. After you read this post I highly recommend that you read my diatribe on doing better backlink outreach. In many ways, links are the very foundation of the Internet. They’re how all of us navigate various pages and websites — and search engines use them to “crawl” and index webpages. So if you want to drive traffic to your website and increase its authority, having the right link building strategies in place is a necessity. Considering how…
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. And be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. Today…
What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you visit a website, your browser sends a request to the site’s server, and the site’s server answers with a 3 digits code: an HTTP status code. Simply put, these codes are the equivalent of a two-way conversation between your browser and a website’s server. They communicate about everything, whether things are going smoothly, touch-and-go, or…
Check out our ROAS Calculator to find your campaign’s Return On Ad Spend What is ROAS? ROAS is Return On Ad Spend, which is simply to say that it is the revenue made from the dollars spent on advertising. ROAS does not take into account other expenses beyond ad spend, so it is not a full picture of a digital advertising campaign (because we haven’t yet fully automated advertising!). ROAS is a great metric for advertising professionals to know,…
When I started Credo back in 2013, I had a WordPress site with Gravity Forms installed. One of my coaches likes to joke about this, mostly in the context of that we’ve built a real business off of that start. As a business generating leads, whether for yourself or others, when you’re first starting out just having form software and a live site is a big win. But once you’re achieving any sort of scale, manually entering new leads into…
We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of the same. However, this is no individual work; now, you are in the agency business. Here, understanding the client’s business thoroughly & understanding their goals and reasons behind hiring your…
Selling on Amazon has never been easier. It’s also never been as competitive as it is now. That’s why it’s so important to optimize your listings on Amazon by using the right keywords. After all, Amazon is a search engine at heart with an algorithm of its own. However, compared to the major search engines such as Google, Bing, and Yahoo, Amazon indexes its ranking factors differently. Not to mention, its number of ranking signals is relatively low. So, this…
This post is for you marketing leaders and entrepreneurs out there. Today we’re going to talk about what growth marketing is and if your business needs it. I lived in San Francisco for three years working in tech, and at that time the term “growth” was just starting to really become a thing. There was the term “growth hacker” which was popularized in this post from Andrew Chen of Andreesen Horowitz titled “Growth Hacker is the new VP of Marketing.”…
70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content marketing budget. Meaning, there sure is some value to it — and you already know it if you have been in the marketing industry enough. As a matter of fact, you might already be investing in content marketing If you implement content marketing strategies for yourself or your clients, you know that ideating, creating, publishing,…
As an agency, your business grows when one of a few things happens: You get more leads and close more of them You retain clients for a longer period of time You trim back expenses Let’s be honest first, getting more leads and closing more of them is really hard. We all wish there were a magic button labeled ‘New Leads,’ but if you’ve been trying to increase leads to your site, you know it’s just a lot of…
Approximately 70 percent of all marketers are investing in content marketing this year. Are you one of them? Are you looking to improve your content marketing strategy to drive more traffic to your website? If you want to see better results from content marketing, you need to make evergreen content creation a priority. Read on to learn more about evergreen content marketing and how it can improve your business’s SEO (search engine optimization) strategy. You’ll also find some tips on…
Looking for a new digital agency to help grow your business? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind question, respectfully it is the wrong question to be asking. There are quite a few ways to grow a business, some of which…
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