Credo Digital Marketing Blog

Grow your business through digital marketing advice and up-to-date strategies.
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How to choose an online marketing firm

Posted by on November 8, 2018 in Hiring a marketing provider

Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can you guarantee that they’ll do great work? What if you hire the wrong one? Never fear, because since late 2015 we’ve seen north of $30M…

Smart vs Wise

Posted by on November 6, 2018 in CredoCast

One of the more impactful things I’ve been asked in the last few years was if I am smart or wise. In fact, it was my therapist from a few years back who asked me the question, so I decided to record a quick podcast episode about it so that…

How to negotiate a proposal with an agency

Posted by on October 30, 2018 in Hiring a marketing provider

After you’ve had calls with the marketing agencies or consultants you are considering hiring to help you solve your business problem or take your business to the next level, you’ll probably receive formal proposals from them that contain project scope and pricing. So what’s next? I’ve spoken with a lot…

The problem with a low marketing investment to “see ROI first”

Posted by on October 16, 2018 in Business/Pricing

At Credo we have helped over 5,500+ businesses, and spoken with many more, over the last few years to get them introduced to qualified digital marketing companies and then help them make the right decision about who to hire. Along the way, we’ve discussed with them their approach to investing…

What is inbound marketing?

Posted by on October 11, 2018 in Marketing Strategies

Digital marketing is a vast topic with new trends, research, and tactics emerging all the time. If you’re not constantly on the pulse, it can be overwhelming trying to catch up. But staying on the bleeding edge of marketing isn’t always the best move. Sometimes, you need to stick to…

What is online marketing? Your guide to marketing a business online.

Posted by on October 4, 2018 in Marketing Strategies

It’s nearly impossible to avoid online marketing in today’s economy. After all, over 54% of the world’s population is now online. In North America, it’s a whopping 95% of the population! But what exactly is online marketing? While it’s a simple term, it’s often misused, misunderstood, or only partially explained….

How many keywords should I try to rank for?

Posted by on October 2, 2018 in SEO Tactics

Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like to say that “Good SEO is good strategy combined with consistent budget applied over time.” SEO can be very hard when this is not the…

How to get more qualified leads for your business

Posted by on September 25, 2018 in Marketing Strategies

Do you work at or run a business that lives or dies by the number of qualified leads you bring in? If you’re a services business, especially a B2B business, of any kind then you know the struggle here. I wish I had a dollar for every time I heard…

SEO Manager Interview Questions – Questions to ask in an interview

Posted by on September 20, 2018 in Hiring

Congratulations, you’re hiring an SEO for your business. While this is an exciting time, you’re probably also wondering how to make sure that the person you hire is the right person for the job. If you’re not an SEO yourself, it’s doubly hard to know! Let me tell you a…

What is content marketing? The guide to building your business with content

Posted by on September 11, 2018 in What is

If you’ve spent any time at all researching ways to get your brand in front of a larger audience, you’ve probably heard of content marketing. It’s now considered a staple in the digital marketing world, and many companies attribute a significant amount of their success to this approach. But if…

What is SEO? The ultimate guide to ranking your business in Google

Posted by on September 5, 2018 in What is

Search Engine Optimization (SEO) is one of the most widely searched for topics online (with 509,000,000 results). And for good reason: SEO helps grow your business. In fact, 66% of marketers said that improving SEO and growing their site’s organic web presence were their top priorities in 2017. We’ve all…

Lead generation for services businesses

Posted by on August 16, 2018 in Marketing Strategies

If you run a service business and you need to generate more leads for that business, then listen up. Over the last few years I’ve seen over 1,600 businesses looking to hire a marketing provider to help them grow their business. Yes, I generate leads for others, professionally. Over the…

How to determine your SEO search volume opportunity

Posted by on August 11, 2018 in SEO

If you’re running a successful business but haven’t ever invested in SEO, you probably do not know where to start or how to determine what SEO could do for your business. Your friends have told you that it could do big things for your business, but you need harder numbers than that…

What is duplicate content for SEO and do you need to worry about it?

Posted by on August 9, 2018 in SEO

Duplicate content. SEOs the world over talk about duplicate content and how it can hurt your website’s rankings in the search engines, but they always conveniently never define what duplicate content actually is. Because of this, there is a wealth of misunderstanding around the topic. Similar to fresh content and “content…

How to get your website listed in search engines

Posted by on August 7, 2018 in SEO

Getting your website listed in the search engines is the very first step to building a business online. Maybe you’re a seasoned entrepreneur starting a new business but haven’t invested online before, or maybe you’re a seasoned business owner looking to take an existing business to the next level. If…

What makes an agency engagement fail? These 5 things.

Posted by on August 2, 2018 in Hiring a marketing provider

When businesses hire agencies, they do so usually because their growth is not going in the right direction or it has slowed measurably. Agencies and consultants are like dentists – brought in when something is wrong. Sure, you have the people (I’ve recently become one of these) who are very…

Announcing Credo’s new Lead Generation and Sales Strategy consultations

Posted by on August 1, 2018 in Announcements

Something I hear from marketers and agencies frequently is “we’re not ready to join Credo yet because we’re still working on our (sales process/lead generation)”. This is a completely valid concern. If you’re a marketing provider (agency or consultant) and your sales process isn’t working to close work, then being…

How to rank higher in Google – 7 SEO tactics that work

Posted by on July 13, 2018 in SEO Tactics

The SEO world is ripe with advice and people giving you “weird tricks” to help you rank higher on Google. Unfortunately, for the non-SEO professional this can be incredibly overwhelming and oftentimes quite counter-productive to actually ranking higher! So what’s a person to do?

How to make and track clickable phone numbers online

Posted by on July 10, 2018 in Advertising

Did you know that it is possible to make phone numbers clickable on mobile so that your site’s mobile visitors can click to call instead of filling out a form? It’s possible through a simple tel: link command! As we live in an increasingly mobile world where mobile traffic is…

How to get more B2B leads

Posted by on June 27, 2018 in Marketing Strategies

As a B2B business, your business lives and dies based on the leads you are getting. You need leads coming in so that you can put them through your sales cycle and turn them into clients. You’re probably inundated, as a B2B marketer, by people offering you “leads” as well….

How to convert website traffic into sales

Posted by on June 25, 2018 in Marketing Strategies

If you’re reading this, you’ve likely already read how to drive traffic to your website. Hopefully you’ve taken a few of those and implemented them with your business, and thus seen your traffic go up. Remember, you don’t get an outcome without output. If you’ve implemented some of the ideas…