Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.
When I first got laid off from Trulia in 2015, I had a three month runway of finances before I needed to either be making enough to stay self-employed (and paying my half of our San Francisco expenses) or starting a new job. I was interviewing and had some great conversations with some super cool companies, I knew in my heart of hearts that I wanted to work for myself. Spoiler alert: I’m writing this in April 2021 and I’m…
When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for SEO so that you get the best return for your efforts. After all, creating blog content can be a time consuming and energy-draining activity even when it’s driving audience and business to you. Because it’s time consuming, getting it right is super important. I’ve been in SEO for over a decade now, and over that…
When I was young, I rode horses. Literally my first job was getting paid $1 per horse stall cleaned (I became very fast at this) when I was 12 years old. I loved riding horses. As a young teenager I took part in a lot of horse shows, mostly in the jumper categories. I was very fortunate to ride a lot of incredible horses even though I never owned a horse of my own. The doctors and lawyers whose kids…
Because I spend a lot of my days talking with marketing agencies who are trying to sell their services to prospective clients, I spend a lot of my days thinking about sales and how agencies can be more successful. A question I hear time and time and time again is “what’s the best CRM for marketing agencies?” I don’t believe there is a “best” CRM for marketing agencies, but there are CRMs that are more commonly used by marketing agencies…
Are you trying to convert sales prospects but your conversion rates continue to plunge? Numbers vary between sources, but the latest studies suggest that only around 10% to 15% of leads turn into conversions. That means you’re doing better than average if you convert 2 of 10 leads. To nurture leads, you need to have alligator-thick skin. You need to accept some level of rejection. Ghosting will happen. You just need to learn how to live, and learn from, this character-building experience….
I was once working with a marketing consultant who was offering high-end SEO audits. This person is extremely accomplished, but they were struggling to close high-ticket audits. They’d close them from time to time, but they felt like they had hit a ceiling for how much they could charge. At the time I was offering 1:1 consulting with agencies and consultants, and they signed on for a few sessions. Part of this coaching was me asking them to send me…
One of my favorite hobbies is skiing. My wife and I love it so much we’ve made it a priority in our lives, and our almost two year old has already been on skis. I was recently skiing at Breckenridge, which is about 1h45m from Denver. It was a powder day with about 4-6 inches of fresh snow on the ground. For one lift ride, I was on the same chair as two snowboarders. It was a six seater, but…
I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to because of that, there is a ton going on. Business has grown substantially in the last year, and so we need to hire. My daughter is a toddler and almost 2, so she needs more energy and attention that before. My wife and I are at the tail end of having a new house designed…
“I’m going to start small and then if it works, I’m going to scale up.” I’ll be honest with you. If I had $5 for every time I’ve heard this over the last half decade, I’d have a (much) nicer car than I do. And I’m a car guy. The above statement is usually also lumped in with questions like “what’s the least I can invest to see a return?” and “Are there any guarantees?” As we all know, there…
Over the years Credo’s been contacted by quite a few entrepreneurs and new agency owners who are signing new clients and looking to find contractors to deliver the work. I’ll be upfront and say that if someone is looking for contractors, Credo is not a good fit for them. We mostly work with best-in-class digital agencies, not contractors, and we have helped a few agencies of record find another agency to run a specific channel that the AOR does not…
When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to scale. Whether it’s a marketing process, a payroll process, or a sales process, getting these squared away in your business will only make it more sane, more profitable, and incredibly better to run. In this episode I talk about an agency I spoke with where I helped them rework their sales process to great effect….
The bi-annual Credo Digital Marketing Pricing Survey is now live! The survey is open from February 17th-March 5th 2021. We aim to publish the results in early April 2021, to give us enough time to properly analyze and visualize the data. And this year, we’re giving away three prizes! Take the survey now Some history In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. We published it…
I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging them to raise their rates! So here’s the newest episode of the CredoCast. Why you should raise your prices as a service business. We cover: How you’re losing money (not just not making it) every year if you’re not Why higher rates leads to happier and more successful clients How to raise your rates so…
Before starting Credo, I always thought businesses understood what an agency is, does, and could be hired to do. But as we’ve gone through the years and we’ve spoken with thousands of companies, I’ve realized that thinking was completely wrong. After working through a business’s needs and educating on what an agency is best for vs a freelancer or consultant, the point of contact will then have conversations with agencies. Often, we’ll hear back feedback that goes something like this:…
When Russ Perry was getting Design Pickle off the ground, he bought a pickle costume off of the internet and went to conferences dressed up as a pickle. He used this notoriety to get his first customers for Design Pickle, and now that company easily makes six figures per month in revenue. Russ funded Design Pickle with company revenue. Bill Gates, who is right now the fourth richest person in the world, started Microsoft when he was working at Honeywell…
In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical Content Links If they do not understand these three, then of course we explain them so that they are more educated when hiring. The reality is that we’ve found that…
After close to 10 years working on Credo and seeing 6,500+ companies and $250,000,000 in marketing budget come though our virtual doors, I guess it is time to cover a topic and question I have heard more times than I could ever count: How do I choose an SEO company for my company? Find one starting here -> As I am sure you’ve learned, SEO companies are not created equal. Some are more expensive and offer a lot, others are…
If I had a dollar for every time I talked to a business looking for a by-the-hour engagement with a top-level consultant or agency, I’d be a wealthy man. In this article, I am going to unpack the common ways that agencies charge and that businesses pay their service providers. Those are, in reverse order of (my) preference: Hourly Project Retainer Hourly Billing Hourly billing is very simple (on its face) and how a lot of freelancers and people just…
Over the last five years at Credo we’ve put a LOT of time, energy, and money into growing the company and increasing the impact that we have by helping companies connect with and ultimately hire the right digital marketing provider for their needs. To date, we’ve helped 4,500+ companies who have a combined $150,000,000 in digital marketing budget between them. This includes brands like Adobe, Gshock, the New York Times, and many many more. Of these, hundreds have hired an…
Hey there I’m John Doherty. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. If you find this video helpful, please subscribe to our channel and hit like on this video so others with the same questions as you can find it! Mentioned resource: guide to hiring a digital agency Today we’re going to talk about the differences between freelancers, consultants, and agencies. I’m taking…
*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. Today we’re talking about on-page SEO. It’s a topic I get asked about a lot as a veteran SEO and something that a lot of people who we speak with who are thinking…
Loading...