Build a business to suit your life, not your life to suit your business with Aleyda Solis

Posted by on January 18, 2018 in Business/Consulting Strategies/CredoCast/Entrepreneurship

Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…

Three things I changed at Credo that have helped us generate better leads

Posted by on January 17, 2018 in Business/Marketing Strategies

Something I get asked a lot is how Credo generates projects, or “leads” as people like to call them. I prefer to call them projects…

Why your company needs a single point of contact for an agency

Posted by on January 9, 2018 in Business/Hiring a marketing provider

Running a marketing (or any) organization at a company is a big job. I’ve done it, and looking back on those years it was one…

What do you do when a new competitor enters your space?

Posted by on December 19, 2017 in Business

If you are running or working at a moderately successful company, you can be assured that you will at some point face some major challenges…

How focusing on doing things really well grew Foundr to millions of visits a month, with Nathan Chan

Posted by on December 14, 2017 in Business/Content/community/CredoCast

Nathan Chan is the founder of Foundr (https://foundr.com/), an online magazine for entrepreneurs. He started it as a side hustle, and over the last few…

Does your company need an SEO expert, and who should own SEO internally?

Posted by on December 12, 2017 in Business

If you’ve arrived at this post via a Google search, you are probably in one of these two groups: You are a business that has…

Why there is no “best marketing agency”

Posted by on December 5, 2017 in Business

In my daily work on and in Credo, I often am asked who the “best (SEO/content/marketing) agency” is. I have literally heard those exact words…

Consultants, please don’t work for free

Posted by on October 25, 2017 in Pricing

I once read a story about a young developer doing work through an agency for a client. They went to meet the client and were…

Shopify vs Magento for ecommerce – which is best?

Posted by on October 12, 2017 in Product Comparisons/Small Business

One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came…

Should you hire an SEO freelancer or an SEO consultant?

Posted by on September 28, 2017 in Hiring a marketing provider/Small Business

Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with…

Why marketing providers ask what your budget is, and why you should tell them

Posted by on September 20, 2017 in Small Business

One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of…

How to evaluate a marketing agency and their marketing proposals

Posted by on September 5, 2017 in Business/Small Business

One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which…

CMO, Here are 6 ways to keep communication open with non-marketing teams

Posted by on August 31, 2017 in Business/Small Business

Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is…

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Marketing Industry/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…

The biggest mistakes marketing agencies see their clients making

Posted by on August 17, 2017 in Small Business

SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to…

What does an SEO agency or consultant actually do?

Posted by on July 27, 2017 in Small Business

This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is,…

Why I dislike “Cost Per Lead” in advertising

Posted by on July 20, 2017 in Marketing Industry/Small Business

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per…

SaaS Startup SEO Advice

Posted by on July 13, 2017 in Growth/SEO Tactics/Small Business

Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying…

Quit asking me what tools you should use

Posted by on July 6, 2017 in Business/Small Business

It’s time for a truth bomb. When you hear about someone having success with online marketing, you need to stop asking “what tools did you…

SEO Site Migration Checklist: How to migrate your website and not kill your SEO efforts

Posted by on June 29, 2017 in Growth/SEO Tactics/Small Business

Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I…

What’s the best CMS for small business SEO?

Posted by on June 22, 2017 in Growth/SEO Tactics/Small Business

One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? I do not believe…

Loading...