How do PPC agencies price their work?

Posted by on May 14, 2019 in Pricing

One of the most common questions we get at Credo about PPC firms is how they price their work. Over the years I’ve published some musings (and a response) about PPC pricing. While I have my own thoughts about pricing (and those have changed over the years), I thought it would be helpful to know how PPC firms price their work. To do this, in our recent digital marketing pricing survey I asked all respondents how they price their PPC work….

How to optimize for “near me” searches

Posted by on April 23, 2019 in Small Business

Google, on average, gets over 100 billion searches a month. Most of these queries come from mobile phones. However, arguably the best feature Google boasts isn’t its search capabilities, but rather its ability to identify nearby locals through its “near me” query (when it can locate your mobile device’s location).   Whether you’re going to lunch in a specific locale or cruising an unknown interstate out of town, Google can use your location to identify nearby restaurants, grocery stores, salons…

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like these, because it means they are usually very open to advice and wanting to do things right instead of demanding something like “SEO optimization”. We all start somewhere and in…

How to run a cashflow positive service business

Posted by on February 6, 2019 in Business/Pro Blog

Let me tell you a story. A few months ago I was speaking with a Credo agency during our monthly catchup. Per usual, we were going through the clients we had sent them in the recent past and discussing them. We do these monthly with our Preferred agencies, and often they turn into consulting sessions once we’re through the business side. This particular agency told me that their billing process worked this way: Client signs contract Agency sends content ideas…

It’s time to approach SEO as an investment

Posted by on January 29, 2019 in Business

My wife and I arrived through the end of the tunnel at about 6,000 feet, having just hiked down about 650 stairs on the highest peak on Madeira. Madeira is a semi-autonomous island owned by Portugal and located about 300 miles off the coast of Africa. We were there on our babymoon, with my wife 7 months pregnant, and decided to go hiking as we are oriented to do. To get there we drove up an impossibly skinny road through…

The best ecommerce podcasts for you to listen to in 2023

Posted by on January 10, 2019 in Business

Podcasting has grown significantly in the last five years: As has interest in areas like dropshipping (which is one small part of ecommerce overall): According to Digital Commerce 360: Consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Ecommerce is huge and growing fast. It’s the modern day version of owning a brick and…

What is Local SEO?

Posted by on November 13, 2018 in Business

Looking for a new digital agency to accelerate your SEO efforts? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. Search engine optimization is a staple in any effective digital marketing strategy. It delivers people to your site who know exactly what they want, and are ready to take action. It also gives businesses the opportunity to reach searchers all over the world. But what if that isn’t…

The problem with a low marketing investment to “see ROI first”

Posted by on October 16, 2018 in Business/Pricing

At Credo, we have helped over 6,500+ businesses, and spoken with many more, over the last few years to get them introduced to qualified digital agencies and then help them make the right decision about who to hire. Along the way, we’ve discussed with them their approach to investing in a new channel or getting a marketing program started. When I ask about budget, the usual response I get is something along the lines of “Well it depends on what…

What I learned about marketing from studying Warren Buffett’s investment ethos

Posted by on June 21, 2018 in Business

Looking for a new digital agency to help grow your business? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. The best way to learn something is to study those who are the best in the world at their craft. Experts in other areas can teach us broader principles that we can take and apply to our own lives and work. Warren Buffett is the best in the…

How to Write Easy-to-Digest Digital Marketing Project Briefs

Posted by on June 5, 2018 in Business

Need help writing marketing project briefs and identifying your most valuable marketing channels? Schedule a free marketing evaluation with our team–it’s fast, free, and we get it right. Over the better part of a decade, we’ve seen over 6,500 businesses and over $250 million in digital marketing spend come through Credo. Suffice it to say, I’ve read a couple (thousand) or so marketing project briefs over that time—and written many myself. I learned a lot about the dos and don’t of growing…

Why SEO doesn’t get the budget it deserves

Posted by on May 22, 2018 in Business

If you have ever worked in SEO or tried to get SEO done internally at your company, you know that the challenges are plentiful. Maybe your head of engineering doesn’t value SEO and thinks all marketers are annoying. Maybe your head of product thinks that all they need to do is build a product that people love more and that’ll grow it. Maybe your executives have had a bad experience and are reluctant to invest any money. The challenges differ…

How to Find Anyone’s Email Address

Posted by on March 8, 2018 in Growth/Sales

Sometimes you need to email someone but you don’t have their email address. Sure, you could go about tweeting at them, or DMing them, or messaging them on LinkedIn for it, but doesn’t that seem a bit counter-intuitive? If you have them there, then why not go ahead and ask your question there? If your question needs to go via email, then there are a few great ways to find someone’s email address for free and quickly. These are my…

8 marketing metrics for SaaS businesses to track and know

Posted by on February 20, 2018 in Business/Marketing Strategies

Marketing is a black box, right? I remember when I was in university from 2003-2007 and had friends who were marketing majors. Marketing seemed like a total black box to me because I had no idea how to do it. Cue irony because now marketing is what I think about everyday (and guess what, this post that you’re reading is marketing for my business!) If you’re not a marketer, then you might be super confused about how to actually grow…

Should you use live chat on your website?

Posted by on February 13, 2018 in Sales

Live chat is all the rage these days on websites. I used it on Credo for a number of months and decided to remove it completely from the site. But I think live chat is a valid solution to a valid problem for the right companies. Let me tell you why.

How Britney Muller deindexed 75% of’s site and saw success

Posted by on January 25, 2018 in Business/CredoCast/Growth/SEO

Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office. At MozCon 2017, she gave an incredible case study about what she did on Moz to see movement forward of Moz’s organic traffic. In this video you’ll learn: How she identified tens of thousands of low quality profiles, and why she noindexed them; The results she saw from this; What she’s learned from trying to lose…

Build a business to suit your life, not your life to suit your business with Aleyda Solis

Posted by on January 18, 2018 in Business/Consulting Strategies/CredoCast/Entrepreneurship

Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting things and sharing the learnings with others, and she’s super fun to hang out with (I’ve had hangovers for days after hanging out with her). She’s also an incredible marketer and entrepreneur, and over the last few years has built a business that she loves running from wherever she happens to be in the world….

Three things I changed at Credo that have helped us generate better leads

Posted by on January 17, 2018 in Business/Marketing Strategies

Something I get asked a lot is how Credo generates projects, or “leads” as people like to call them. I prefer to call them projects because they’re more than a traditional lead which can mean anything. A “lead” in the digital marketing world can be anything from an email address to a full scope from someone who is ready to buy right now. I talk about projects because we’re a business that makes its revenue off referrals. We generate the…

Why your company needs a single point of contact for an agency

Posted by on January 9, 2018 in Business/Hiring a marketing provider

Running a marketing (or any) organization at a company is a big job. I’ve done it, and looking back on those years it was one of the toughest times in my career yet also one of the times that I learned the most. One of the lessons I learned across those two years as well as the past 2.5 years running Credo is around how to set yourself and your organization up for success when you don’t have unlimited headcount…

How focusing on doing things really well grew Foundr to millions of visits a month, with Nathan Chan

Posted by on December 14, 2017 in Business/Content/community/CredoCast

Nathan Chan is the founder of Foundr (, an online magazine for entrepreneurs. He started it as a side hustle, and over the last few years has grown it into a powerhouse brand producing content for entrepreneurs. They even had Richard Branson on the cover super early on, so they must be doing something right! And they’re just getting started, if you listen to this full conversation!

Does your company need an SEO expert, and who should own SEO internally?

Posted by on December 12, 2017 in Business

If you’ve arrived at this post via a Google search, you are probably in one of these two groups: You are a business that has identified SEO as a growth channel for you business and you don’t know who to hire, or You are trying to figure out if SEO is going to be a growth channel for your business. This article is for both of you, though if you’re in the first camp you should probably go ahead and…

Why there is no “best marketing agency”

Posted by on December 5, 2017 in Business

In my daily work on and in Credo, I often am asked who the “best (SEO/content/marketing) agency” is. I have literally heard those exact words hundreds of times in the last two years. I get it. We all want “the best”. We are all addicted to quick answers and quick solutions. The world has trained us to think that there is one “right” solution, and usually a quick one, to many of our problems.