Content Marketing Manager – Workato


This job was listed by Workato on June 28, 2018

Content Marketing Manager – Workato

Workato is looking for an experienced Content Marketer to join our growing team. The ideal candidate will have experience developing content and strategies for sales, growth and product marketing, while exhibiting editorial craftsmanship. You have an almost-perfectionist attention to detail, strong communication skills, and a dedication to infusing B2B marketing with a more relatable, creative, and human touch.

Responsibilities:

– Develop and create content (customer case studies, emails, ebooks, videos) to drive clear results across a variety of channels

– Liaise and Interview Customers with a focus on understanding their specific challenges, the solution, and helping them configure data-driven ROI

– Manage and develop our blog – help it thrive as a lead-generation machine, implementing SEO strategies while making sure editorial integrity takes priority

– Oversee Social Media efforts – growing each channel to amplify our content

Requirements:

– 3-6 years experience developing high-quality content in the form of website landing pages, bylined articles, social media writing, sales enablement materials, ebooks, case studies
– Exceptional communication, prioritization, and time management skills
– Experience working cross-functionally, especially across marketing disciplines, sales, design, and engineering
– Strategic, metrics-driven mindset and a passion for the art and science of content marketing
– Demonstrated record of successfully shipping high-quality projects with independence and confidence
– Experience with WordPress, Marketo preferred

 

Company name: Workato

 

Is remote? No – this job primarily happens in company headquarters

 

Company location: New York City

 

Salary range: $45,000-$60,000

 

Skills required: Content Marketing, Link Building, SEO, Social Media