This job was listed by The New York Times on January 28, 2019
Our SEO Director is responsible for developing and communicating a strategy for growing and engaging The Times’s search audience. That strategy will encompass all aspects of SEO for a news organization including our of-platform product initiatives, technical initiatives and editorial strategy. He or she will work across several departments including, technology, product, revenue and the newsroom.
The Search Director will also define search goals for all types of Times content — from news stories to video and will continuously benchmark and report on The Times’s performance in relation to competitors.
Defines and communicates the company’s search visibility goals and strategy across all content types (news articles, video, evergreen pages, marketing landing pages)
Develops and maintains an SEO roadmap — covering editorial and product
Quantifies and models the potential impact of various SEO initiatives
Defines our needed SEO tooling and measurement capabilities, manages budgeting and finance for the SEO team and oversees contracts for search-related vendors
Builds dashboards and workflow tools to help The Times track the appropriate KPIs
Defines performance goals and benchmarks for discoverability and performance for various types of content (i.e. site speed, crawling and indexing speed, response times)
Ensures the highest level of discoverability for our content across digital platforms
Builds strong, cross-discipline relationships across Product, Technology and Newsroom
With Off-Platform and product leadership, identifies Google Partnership opportunities and sizes potential benefits
Defines and communicates technical SEO requirements for product and tech teams covering things like best practice for redirection, markup, internal linking (i.e. breadcrumbs)
Works closely with technology teams to ensure all initiatives adhere to SEO best practices
A proven track record of managing matrixed teams and people across all with different levels of seniority
Extensive knowledge of the search engine industry, best practices for news search and knowledge of search engine algorithms
Expert-level analytics skills and experience using industry-leading SEO tools
Thorough understanding of client-side languages and mark-ups
Thorough understanding of server-side languages and protocols
Engineering experience preferred
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.
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