Director of SEO

About the Candidate:

You are driven digital marketing professional with vast knowledge and deep excitement for problem solving and accelerating growth. You invite challenges, have a proven track record of taking ownership and driving results, and like to move fast. You have the will to succeed, are well organized, proactive and self-motivated with a strong work ethic.

You have hands-on SEO and analytics experience and although you enjoy diving into the technical details, you excel at speaking with and present to partners directly. You understand how search impacts the consumer journey across multiple channels, and can educate our partners with the information they need to make great decisions.

You love challenges, are results-driven and experiment-oriented. You don’t just worry about traffic, you focus on improving customer experience and maximizing meaningful conversions from qualified customers. Working alone and in teams, you follow through and have the ability to autonomously execute projects from conception to completion. You quickly understand and support initiatives that will contribute to the goals and success of our partners and are invested in helping us build and improve upon our success.

Leadership & Business Development:

Identify and build project strategies tailored to a prospective partner’s business goals and ensure that this strategy is appropriately communicated in discussions and within each proposal

Forecast changes in the industry and develop specific business requirements to ensure future competitive advantages that aim to position Relevance Advisors as a leader in the industry

Manage the performance and professional development of a team of digital marketers

Foster team collaboration, inspire innovation and drive professional growth

Manage and drive hiring needs to ensure appropriate alignment with partner needs while managing against aggressive growth goals and agency margin expectations

Partner Service:

Build strong relationships with clients to ensure that their needs are constantly met and are congruent with Relevance Advisors’ core values, goals and vision

Act as the strategic lead for our partners, and focus heavily on building strong, lasting relationships

Orchestrate internal teams to contribute to and lead development and delivery of strategic, client-facing presentations and recommendations

Learn the ins and outs of each partner’s business and industry to further support your leadership of strategies, recommendations and opportunities

Stay abreast of industry trends to inform strategy and communicate these trends to partners and our team, focusing on how changes can help improve results

Analytics & Strategy:

Make data and results digestible and to share campaign success as it relates to our partners’ goals on a monthly and quarterly basis

Translating partners’ business goals into KPIs and reporting requirements

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI

Create custom reporting views and segments provide actionable recommendations

Troubleshoot and resolve analytics tagging and tracking issues

Monitor partners’ cross-channel digital marketing performance, and create measurement plans to evaluate user engagement and conversion goals

Search Engine Optimization:

Assess partner websites and develop prioritized architectural, technical, and content recommendations and SEO roadmaps for each partner

Collaborate with internal teams to architect, implement and manage complex SEO campaigns for enterprise partners

Conduct competitive benchmarking, analysis, and monitoring

Develop a goal based SEO roadmap for each of their clients and ensure that targets are achieved

Review project requirements for each release and work closely with product managers, designers, and developers to implement changes

Monitor the performance of partner’s SEO campaign, contribute professional insights and develop optimization plans to capitalize on growth opportunities

Research, document and maintain SEO best practices and develop processes to utilize them throughout the organization

Required Experience:

5+ years of experience

2+ years of leadership experience; managing a team

Strong understanding of digital marketing; experience with SEO tools

Highly organized; strong ability to identify and lasso folks running in different directions

Exceptional presentation, training and client-facing skills

Strong analytic and strategic abilities

Demonstrated success of driving growth

Ability to articulate complex strategies to an audience with varying degrees of digital knowledge/expertise

Holistic and critical thinker; ability to inspire high levels of cross-functional collaboration

In-depth knowledge of Google Webmaster Tools & Bing Webmaster Tools

Experience with web analytics tools (Google Analytics, Adobe Analytics, etc.)

Google Analytics Individual Qualification (IQ) Required

In-depth understanding of HTML, CSS and web programming languages.

Experience optimizing content management systems (WordPress, Drupal, SiteCore, Umbraco, Expression Engine, Magento, etc.)

Experience analyzing large amounts of data to develop actionable recommendations

Experience with enterprise SEO and rank tracking tools (SearchMetrics, BrightEdge, Conductor, SEOClarity, Moz, etc.)

Fluent in Word, PowerPoint, and Google Apps

Expert knowledge of Excel (vlookup, pivot tables, conditional formatting, etc.)

Bachelor’s degree required, preferably a BBA in Marketing and/or Management

Qualification in statistics, economics, accounting, math, or other data-driven field

Bonus Points:

Seasoned industry speaker

Philanthropic efforts a plus

Demonstrated success of growing and scaling a team

Experience contributing to a company’s strategic mission and goals by participating as a member a leadership team

What’s in it for you?

You will receive a competitive salary package

You will have the opportunity to participate in our company healthcare plan

You will benefit from our Simple IRA plan & match

You will receive a flexible time off package and company laptop

You will be an integral part of a great culture and work environment

You will have an opportunity to make a real impact on our business

About Us:

Relevance Advisors is a fun, fast-growing, team-oriented digital agency headquartered in Atlanta, GA. We are a group of rising and experienced marketing professionals. We offer competitive salary and benefits packages with excellent growth potential, as well as a casual office setting.

We value our relationships with our partners and always seek to serve consumer and partner needs. We do not engage in short term strategies and shortcut tactics that sacrifice the ability to build sustainable, long-term success. We have a strong focus on results not just activity, and continually seek and deploy ways to improve performance.

Company name: Relevance Advisors

Is remote? No – this job primarily happens in company headquarters

Director/VP

Company location:
Atlanta GA

Salary range: Competitive Based on Experience

Skills required: SEO

12/17/2018

Job Details
Company Relevance Advisors
Location Atlanta GA
Job Type Full Time
Skills Required

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