Email Marketing Manager – Moz
Moz is looking for an experienced marketing professional to fill an immediate opening for a B2B Lifecycle Email Marketing Manager.
Are you a B2B email marketing expert with hands on experience with Hubspot? Do you get your thrills from going deep to understand different audiences and then creating the perfect drip marketing workflows to nurture them? Do you love digging into data and reporting? Are you a whiz when it comes to marketing automation and email campaign marketing strategies? Is the backend of Hubspot your test-and-learn playground? Do you have experience managing day-to-day email marketing operations? If you have a sense of adventure and love the fast pace of test-and-optimize SaaS email marketing, you’ll be the perfect addition to our crew!
In this exciting opportunity, you’ll work across the organization with other marketers and key business stakeholders to develop comprehensive, strategic, b2b email marketing programs to help Moz meet their aggressive acquisition, retention, and growth goals. You’ll manage our Email Marketing Team, and lead the development of Moz’s email marketing strategy.
Diversity & Inclusivity. Moz is committed to building diverse teams where people of all identities and backgrounds are welcome, included, and respected. We work to help close the gender gap in tech, and to actively recruit people from other underrepresented groups. We strongly encourage women, gender diverse people, and minority candidates to apply for this role.
Develop, implement, and manage strategic B2B email marketing programs to help Moz acquire and grow business from key audience segments
Develop, manage, and track the day-to-day operations of Moz’s email marketing programs
Manage Moz’s email marketing customer database, using best practices for list segmentation, list cleansing, and database management
Develop a deep understanding of our customers and Moz solutions
Develop, test, learn, optimize and communicate customer segmentation strategies in collaboration with other marketing leaders to ensure we are reaching and engaging customers with the greatest relevance possible, based on an understanding of their needs and how Moz can help them
Gather requirements from key business stakeholders, and translate those requirements into strategic and technical execution of email campaigns, including campaign workflows, email copy creation, form creation, landing page development, list segmentation, and scoring
Track, measure, and effectively report on email marketing program results and progress toward goals
Work to create scalable processes that ensure best practices in email marketing and database management
Develop and manage Moz’s email practices in adherence to federal and global email communications and data privacy regulations
Manage our small (but mighty!) email marketing team
5+ years of experience in email marketing and email marketing operations
Expert hands-on experience using Hubspot with integrations into Salesforce
Strong knowledge of industry email marketing, CAN-SPAM, and best practices; knowledge of GDPR a plus
Ability to strategize, develop,and manage multiple projects simultaneously in a fast paced environment
Demonstrated analytical approach, understanding of core marketing and full funnel metrics
Experience in data mining and predictive modeling methodologies
Strategically analytical and operations focused
Ability to implement and fix tracking code and tag management solutions
Able to juggle multivariate testing and segmentation
Basic working knowledge of HTML, CSS, SQL
Expert working knowledge of Hubspot and Excel
We build analytics software that gives our users the technical edge towards better marketing on the web. We are dedicated to the future of marketing analytics. We’re obsessed with it. We’ve been at it for over 10 years and we’re in it for the long haul. We receive frequent recognition for our accomplishments and most recently received 2nd place honors in the PSBJ Best Places to Work.
Behind our software is a sea of Mozzers with a wide array of personalities, experiences, and expertise. We’ve worked hard and deliberately to build a cultural roadmap. Learn more about us below before you apply:
TAGFEE is the glue that holds us together and binds how we do everything at Moz. As Mozzers, we aspire to live and breathe these values.
We make the web a better place: (http://moz.com/about) and this is how we do it: (http://moz.com/products).
Sneak Peak at the Goodies
Competitive salary, 401K, stock options
Generous time off plus $3,000 per year towards your vacation!!
Home internet and transportation subsidies
150% charitable donation match
And so much more (feel free to grill us about the rest in the interview!)
Why Moz? Because we love what we do.
Moz is an equal opportunity employer and we are committed to providing a work environment that is free from any form of discrimination. Moz values diversity and fosters mutual respect among its employees.
Company name: Moz