Looking to improve your ROI and/or ROAS from your digital marketing? An experienced digital agency can do that. Click here to schedule a call with our team to find the best agencies who can get your business back on track. When you speak with a digital agency about running your paid acquisition campaigns, such as Google Ads or Facebook Ads, you should hear key metrics like “ROI” and “ROAS” somewhere in the response. You likely know what ROI (return on…
Every business today needs to have an online presence. Whether it’s Yelp and Google My Business pages for a local business, listing pages for a real estate company, or pages tailored towards your audience for a SaaS business, you have to be findable online. And for a lot of businesses, digital content marketing (content marketing is not just online!) makes a lot of sense. You can educate your audience, help them make better decisions about buying, and use it to…
Sometimes you need to email someone but you don’t have their email address. Sure, you could go about tweeting at them, or DMing them, or messaging them on LinkedIn for it, but doesn’t that seem a bit counter-intuitive? If you have them there, then why not go ahead and ask your question there? If your question needs to go via email, then there are a few great ways to find someone’s email address for free and quickly. These are my…
Brian Dean, if you don’t know him, is the founder of Backlinko. Started as an outlet for him to share what he’s learned, he’s built it into an SEO training company that allows him to travel the world and make a positive impact on the SEO world. In this conversation, we talk about unfair advantages. Brian is a master of identifying unfair advantages and opportunities that allow him to go to the next level. We talk about: How he tried…
If you haven’t heard of Zapier, you should check them out. If you’re growing a company and trying to bring together multiple services to talk to each other, you either have to write custom code or use Zapier. They’ve built an impressive business, and today Wade tells the story and the lessons they’ve learned.
Josh Pigford is the CEO and founder of Baremetrics, which they say is “Metrics, forecasting and engagement tools for teams using Stripe, Braintree, Chargify and Recurly.” They help SaaS and subscription businesses have clarity into their subscriptions, revenue, churn and more.
Britney Muller is the SEO and Content Architect at Moz. She’s recently moved from Denver, my town, to Seattle to work in Moz’s main office. At MozCon 2017, she gave an incredible case study about what she did on Moz to see movement forward of Moz’s organic traffic. In this video you’ll learn: How she identified tens of thousands of low quality profiles, and why she noindexed them; The results she saw from this; What she’s learned from trying to lose…
If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they are making meta descriptions almost twice as long as before. They said to Barry Schwartz over at SEroundtable/SearchEngineLand/RustyBrick: We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average. When you search my brand…
Sean Smith is the cofounder of Simple Tiger, a digital marketing firm that has been on Credo since the beginning. They specialize these days in startup marketing, especially SaaS companies, helping them get traction through SEO, content, and promotion. In this video Sean lays down some of the most common SEO and content mistakes he sees startups making that, when corrected, can drive huge growth. Simple Tiger on Credo Simple Tiger’s website Sean on Twitter
Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If you built too many exact match anchor text links, the worst that would happen to you was that you’d rank better. After April 24, 2012 when Penguin was released to target manipulative link building, the industry changed. Many SEOs have become scared of acquiring links for clients that contain the words for which they are…
Oli Gardner is a cofounder of Unbounce, the premiere landing page software to help businesses convert more of their traffic into leads and business. More than that, Oli is an internationally known speaker who travels the world teaching people about conversion optimization and marketing. He’s known for his epic content, such as the Noob Guide to Online Marketing which effectively launched Unbounce into the stratosphere. We talk about that and more, including: What it’s like to start a company with…
Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying to get a new thing off the ground and just keep it alive, and maybe even grow it. You’re trying to figure out your customer segments, how you’ll make money, who you need to hire and when, and so much more. Trust me, I’ve been through all of it over the last two years running…
Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away an an attendees-only gift, but the presentation otherwise is below in its entirety. Enjoy.
You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you are not converting the “leads” that are coming to you, or the “leads” that are coming to you are not qualified and are way too far up the conversion funnel to be of value to you, you don’t need more leads. You need better ones. This is a hack I came up with to convert…
Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I would say switching URLs and technical stacks can be one of the highest risk things you can do for your site’s SEO. Sometimes, though, we have to do things that are risky for other reasons. Maybe politics is at play and you were not involved in the decision. Or maybe the UX team has made…
If you are looking to market your small (or medium or even large) business, it’s all about your audience. That’s where you start and that’s how you market to them.
I work on a lot of large websites. Most of the time when I am brought in to work on one of these sites, whether a content site or a marketplace (similar to ecommerce), one of the biggest changes I can make is fixing their site’s information architecture. That’s what we are talking about today.
If you’ve never hired an SEO consultant or SEO agency before, you likely don’t know where to start. And hiring an expert SEO professional or firm can be expensive (because of the outsized value it can bring your business over time), so you need to get it right the first time. We offer this in our VIP hiring package (get more details here) as well. Questions to ask SEO consultants These are the questions you should ask a potential SEO…
I run a business that helps agencies and consultants get more clients. When people ask me to describe it, the easiest way is “lead generation for marketing agencies and consultants”. I hate lead generation as a concept though because it a) can mean so many different things, b) it’s like middle school sex in that everyone thinks they know what it is and that everyone else is doing it (well), and c) everyone always wants more of it. It’s that…
This post is updated annually to add and remove ways to drive traffic to your site. It was last updated August 2021. You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employee multiple strategies to bring new visitors to your site and keep old visitors engaged with your content. Here are 51 ways to drive and increase traffic…
Welcome to Dear John, a new (hopefully weekly) column where I’m going to answer questions about SEO/digital marketing in longer formats. If you have a question you’d like me to answer, please email it to hello at getcredo dot com with the subject starting with [DEAR JOHN]! A question came across my plate recently about internal linking and singular vs plural and how that will affect their rankings.
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