2019 Digital Marketing Pricing Guide Results

Posted by on November 4, 2021 in

 Dear reader, Welcome to Credo’s digital marketing pricing survey results. We released the first version of this survey in 2017 (link here) and updated it for 2019. These survey results comprise answers from 271 marketing agencies and consultants across the United States, United Kingdom, and various other countries. We…

Facebook Ads Pricing

Posted by on November 4, 2021 in

Chapter 11: Facebook Ads Pricing 59% of social ads providers charge between $100-$200 per hour. 34.10% have a single project minimum between $1,000-$3,000. Let’s talk about Facebook ads and Facebook ads pricing for a minute now. Facebook ads are often lumped in with “performance marketing”, but are in reality their…

Consultant vs freelancer – what are the differences?

Posted by on July 7, 2020 in

Our team speaks with hundreds of companies a month who are looking to hire a digital marketing provider, and within those conversations we often ask the type of provider they’re looking for. Often times we’ll hear something about wanting a consultant “who will also do the work”, and the work…

Agency vs consultant – the difference between the two

Posted by on July 7, 2020 in

When our team is discussing marketing hiring needs with people like yourself, we’re often told the kind of provider you want to hire. Usually when this happens, the company wants to hire “a consultant” who can “run our strategy including doing the work” because “we don’t want the overhead of…

PPC Pricing

Posted by on December 4, 2019 in

85% of PPC firms charge between $50-$200 per hour. 50.97% have a retainer minimum between $1,000-$3,000 per month. PPC pricing is more straightforward than SEO pricing because it is more concrete and less complicated than SEO pricing. Below, I’ll explain how PPC pricing models most often work but first let’s…

SEO Pricing

Posted by on December 4, 2019 in

Worldwide SEO providers charge $112.22 on average per hour. 50% of SEO providers worldwide have a monthly retainer minimum under $3,000 per month.   SEO is an interesting channel when talking about pricing. The reality is that many SEO providers tend to undercharge for the amount of value that they…

Conclusion

Posted by on July 30, 2019 in

Hiring a marketing agency and having confidence that you’re making the right decision is hard. Being a leader means making difficult choices and trying to gather as much useful information as possible before making a decision about which direction to go. At the same time, you cannot just continue to…

How to know if an agency is getting you the results you need

Posted by on July 30, 2019 in

Hiring a great agency doesn’t stop when the ink is freshly on the contract (or you know, you’ve e-signed it). To truly know that you’ve hired a great agency, you need to see traction forward in a reasonable amount of time. The best way to do this is to have…

How to know if you need an agency or an in-house team

Posted by on July 30, 2019 in

This section is going to help you begin to figure out if you are ready to hire an agency, or if the right move for your business is to hire an internal team first. Hiring is exhausting and can take up most of your time while doing it (trust me,…

How to talk about budgets with a firm

Posted by on July 30, 2019 in

Money is one of the hardest subjects to talk about. This applies in business just as much as in your personal life. Just like it feels weird to talk to your friends about money, many businesses feel strange being transparent with an outside partner about the real budget available. This…

Writing an agency brief

Posted by on July 30, 2019 in

One of the areas we help marketing teams do is is define their project so that they can approach an agency in a way that makes sense for both parties. At the risk of giving away our secret sauce, I want to teach you how to put a brief together…

Building an internal team to support your initiatives

Posted by on July 30, 2019 in

If you’re already determined to hire an outside strategy or services marketing provider to help you grow (and have read the previous section about if you are ready), then you need to build out a team to support your initiatives and manage your channel partners. Even if you are not…

How to hire the best agency for your business

Posted by on July 30, 2019 in

The “best” agency is situational depending on many factors including: Your needs; Your team in place; Your budget; Your goals. Contrary to what social media (or the Google search results) will tell you, there is no one “best” marketing agency that can get outsized results for every business. Don’t be…

Takeaways

Posted by on April 9, 2019 in

This guide is long and has a lot of data. While I think it is important to give you as much data as possible and context so you can make the best decisions possible around hiring and what is reasonable to pay, I know many of you want the Cliff…

Average SEO agency and consultant rates

Posted by on April 9, 2019 in

Hiring an SEO agency? Click here to get started. SEO companies worldwide charge on average $134.99. SEO agencies in the United States charge on average $147.93 per hour. SEO consultants worldwide charge on average $139.29 and SEO consultants in the United States charge on average $144.68 per hour.   Search…

PPC agency and consultant rates

Posted by on April 9, 2019 in

The average PPC company worldwide charges $136.85 per hour. The average US-based PPC agency charges $151.88 per hour. PPC agencies and solo providers tend to have more streamlined pricing for their services than SEO providers. The most common pricing setup we see is a flat monthly fee up to a…

Facebook advertising agency and consultant rates

Posted by on April 9, 2019 in

Hiring a Facebook ads firm? Click here to get started. The average Facebook ads provider worldwide charges $137.38 per hour. The average Facebook ads agency in the US charges $136.69 per hour. Let’s be honest – Facebook advertising has changed A LOT in 2021. From April’s iOS updates which improved…

Digital marketing consultant rates

Posted by on April 9, 2019 in

Hiring a marketing firm? Click here to get started. The average digital marketing consultant charges $141.67 per hour. Sometimes hiring a solo consultant is the right choice for a business, rather than hiring an agency. Below the digital marketing consultant pricing table below, you will find a quick guide to…

Digital marketing agency and consultant hourly rates

Posted by on April 9, 2019 in

The average hourly rate worldwide is $138. The average hourly rate for consultants is $143. The average hourly rate for agencies is $137.94. One of the most common ways buyers look at a marketing agency’s price is through the lens of their “hourly rate.”  Because of this, we’re including the…

Digital Agency Rate Card and Price List

Posted by on April 9, 2019 in

Sometimes it is helpful to see prices in one place, so on this page, we present the Credo Digital Agency Rate Card and Price List. This list will help you get a snapshot of how much agencies charge on average. We highly encourage you to investigate each example deeper and…

Demographics

Posted by on April 9, 2019 in

These are the demographics of the respondents to the survey. There were 507 total respondents. Here’s how they break down. Note that these numbers are not indicative of where digital marketing agencies are located overall, but just this survey’s respondents. Credo’s customer base and audience is very North America focused…

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