Good Dye Young When it became apparent that hair product company Good Dye Young had outgrown their previous marketing agency, Jackie Myers, who was the digital marketing manager at the time, turned to Google to look for a new digital marketing agency that was the right fit, had previous beauty…
An eCommerce platform is not just a piece of technology. It defines your business model and brand. Some eCommerce platforms are specifically designed to sell digital products like online courses, subscriptions, or software with features like support for multi-channel selling or audio, PDF, survey, video, and download support. Other platforms…
Conversion optimization is best approached through a customer lens. That means using a conversion optimization tool to create a simple yet elegant interaction at every customer touchpoint. These can include: Website user experiences Strategically placed CTAs Web forms to collect email addresses or phone numbers Landing pages focused on achieving…
Looking for business tools that will help you run a more organized streamlined business? You’re here so the answer is probably a resounding yes. The thing is, setting up a business is no cakewalk itself. But it is sure easier than running one successfully Not only is running a business…
Gone are the days when Google’s Keyword Planner was the only pay-per-click (PPC) tool in town. Today you need to optimize your PPC strategy for the full sales funnel, from the first touchpoint to that all-important sale – and hopefully many repeat sales following that. The following PPC tools help…
Running Facebook ads without any serious thought on budget allocation and KPI planning is a ruinous combination. The guesswork won’t work and you will burn through ad spend. But do you need to be advertising on Facebook? 78% of American consumers say they have discovered products on Facebook. Safe to…
Are you a brand selling your products on Amazon? Then you know that Amazon is a juggernaut in the ecommerce world in 2022. With 5.8 billion visits to Amazon’s website in the six months before February 2022, it’s no secret that Amazon can help ecommerce companies, especially newer brands, reach…
While the glory days of seeing sky-high ROAS from Facebook and Instagram ads are gone, this doesn’t mean you should abandon this paid advertising platform. Newer brands especially should pay attention to Facebook and Instagram. Contrary to what the gurus might tell you, there are still plenty of opportunities to…
Is Pinterest worth adding to your e-commerce brand’s social media marketing efforts? It turns out this often-overlooked social media platform has more than 431 million monthly users. In this post, we’ll cover: how to create a Pinterest ad, what types of e-commerce businesses can benefit the most from Pinterest, and…
Did you know TikTok has more than 1 billion monthly users around the globe? It’s not just teens and college students on the app anymore. Baby Boomers and Gen Xers are also gravitating to the app more and more. As the old adage says, where attention goes, money flows. For…
There are a lot of WordPress hosts out on the market. Over our 9 years in business (and our founder’s 11 years building on WordPress), we’ve seen a lot come and go. And we’ve used many of them. These are the hosts we’ve used over the years and still recommend…
These are the tools we have used over the years to help us drive more leads through Credo, and that we recommend to anyone doing lead generation and nurturing. ActiveCampaign Years ago we tried to tie all sorts of tools together for our lead generation. We made liberal use of…
Some e-commerce business owners think they should either hire a full-time employee, build out an entire internal marketing department, or work exclusively with marketing agencies. In reality, it’s a lot more nuanced than that. Most e-commerce businesses work best when they work with both in-house marketing hires as well as…
Semrush There are a lot of SEO tools on the market, but a few stand out above the rest. One of these is Semrush, which is the first tool I paid a premium for and still pay for on a monthly basis. Whether you are doing SEO competitor research, display…
There are a lot of SEO tools on the market. Some are full platforms while others are meant for very specific purposes. Check out the SEO tools you should be using to optimize your site and drive better rankings, traffic, and conversions from the search engines. Semrush There are a…
We use a lot of tools to help us run Credo smoothly. We thought it would be helpful to tell you a bit more about each of them so you can consider them for your own lead generation or blogging business. Table of Contents SEO tools Lead generation software SEO…
Did you know there are over 6,100 active ad agencies in the US as of August 2021? This adds to the difficulty that comes with evaluating your marketing goals and outcomes to determine if you need to hire your first PPC agency, or if it is time to hire a…
Did you know the average PPC agency charges $136.85 per hour? Whether you are looking to hire your first e-commerce PPC agency or looking to switch agency partners, the process of hiring and vetting a new agency can be time-consuming and stressful. There are many ways a promising agency relationship…
Dear reader, Welcome to Credo’s digital marketing pricing survey results. We released the first version of this survey in 2017 (link here) and updated it for 2019. These survey results comprise answers from 271 marketing agencies and consultants across the United States, United Kingdom, and various other countries. We…
59% of social ads providers charge between $100-$200 per hour for pricing. 34.10% have a single project minimum between $1,000-$3,000. Let’s talk about Facebook ads and Facebook ads pricing. Facebook ads are often lumped in with “performance marketing”. In reality, they are their own channel and should be considered so…
Our team speaks with hundreds of companies a month who are looking to hire a digital marketing provider, and within those conversations we often ask the type of provider they’re looking for. Often times we’ll hear something about wanting a consultant “who will also do the work”, and the work…
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