Custom Development: Let’s Review Ultimately, creating custom solutions benefits you by benefitting your customers. By using this comprehensive custom development guide, you now understand how to navigate the custom web and software development process—from identifying customer needs to defining roadmaps and choosing the right development team. Our hope is that this guide explains why custom development is essential to building long-lasting customer loyalty, creating new business opportunities in an increasingly digitally-driven landscape, and staying ahead in your specific industry. By…
What is Custom Web Development? Custom web development is the process of customizing websites to match the requirements or ideas specific to a brand or organization. A custom web development company works hand-in-hand with the business (you) to ensure that your brand’s online presence reflects your mission, identity, desired customer experience, and functionality wishes. There are many advantages to a custom web development solution, including increased visibility on search engines, a flexible website structure that can easily be changed…
Setting Project Goals and Expectations Setting project goals and expectations is equally important to the success of any custom web development or custom software development project. Generally, this process involves collaboration between the customer, developers, and any additional stakeholders—such as project managers or investors. The process begins by outlining the desired outcomes for the project and then working with the development team to put together a detailed plan for achieving those goals. The best way to manage this process is…
Getting Started The custom development process starts with identifying project requirements by understanding exactly what problems you need to solve. Then you can move on to planning and designing an appropriate solution before it goes into the testing stages. The custom development process begins by hiring an expert team of web or software developers (see Chapter III). They should understand how to interact with you as a provider and offer the technical skills to create a customer experience specific to…
As mentioned in previous chapters, there are several methodological approaches to consider when establishing how your custom development project gets completed. Some methods are more hands-on than others, requiring more time and direct input from the client. Agile Development Methodologies Delays in the hyper-competitive development industry can easily cost custom development agencies their competitive edge. And likewise, their clients. Understanding this, Agile Development is a way for them to prioritize working products over exhaustive documentation, and transparent client engagement and…
Selecting the right custom development team to create a personalized digital experience that sets your brand apart makes is vital. But hiring the right developers for your project can be a challenging experience. This chapter breaks down the hiring process into logical steps. It addresses typical roadblocks and offers simple solutions to avoid those pitfalls. You can follow these steps to streamline your hiring approach. Factors To Consider When Hiring A Custom Development Agency To start, the developer’s job is…
Introduction Custom web and software development is essential for brands looking to streamline operations, create customer engagement platforms, and optimize the consumer experience. Custom development offers companies the opportunity to use cutting-edge technology solutions that are tailored specifically to meet their brand’s needs and goals. From custom web development to custom software development, working with an experienced engineering agency is how businesses create impressive, memorable digital experiences that help the company reach, and often exceed, desired outcomes more efficiently. How…
Appearing on Google’s first page has numerous perks. Your customers can find your products and services easily, you get a bulk amount of the organic traffic, and your revenue chances increase. However, getting your web pages featured on the first page of the search results takes work. You need to post content that customers are interested in, create a responsive website, and adhere to Google’s ranking factors. With a solid SEO content marketing strategy, though, achieving this becomes possible. In…
Good Dye Young When it became apparent that hair product company Good Dye Young had outgrown their previous marketing agency, Jackie Myers, who was the digital marketing manager at the time, turned to Google to look for a new digital marketing agency that was the right fit, had previous beauty experience, and was in their budget. “I was Googling a lot,” says Jackie. “My previous company that I worked for before Good Dye Young didn’t use agencies, so I didn’t…
An eCommerce platform is not just a piece of technology. It defines your business model and brand. Some eCommerce platforms are specifically designed to sell digital products like online courses, subscriptions, or software with features like support for multi-channel selling or audio, PDF, survey, video, and download support. Other platforms best suit physical products, including application programming interface (API) integrations for dropshipping and payments or the ability to link inventory from a brick-and-mortar store. There are also eCommerce platforms that…
Conversion optimization is best approached through a customer lens. That means using a conversion optimization tool to create a simple yet elegant interaction at every customer touchpoint. These can include: Website user experiences Strategically placed CTAs Web forms to collect email addresses or phone numbers Landing pages focused on achieving a single goal These are large but vital tasks that will help improve your company’s/business’s conversion rate. The practice of increasing this metric is called CRO, or (conversion rate optimization)….
Looking for business tools that will help you run a more organized streamlined business? You’re here so the answer is probably a resounding yes. The thing is, setting up a business is no cakewalk itself. But it is sure easier than running one successfully Not only is running a business equal parts difficult and stressful, but it can also be tedious and incredibly, overwhelmingly time-consuming. Automate Those Time-Consuming Tasks This is especially the case with menial tasks that are the…
Gone are the days when Google’s Keyword Planner was the only pay-per-click (PPC) tool in town. Today you need to optimize your PPC strategy for the full sales funnel, from the first touchpoint to that all-important sale – and hopefully many repeat sales following that. The following PPC tools help to keep your ads running at maximum potential, automate much of the time-consuming tasks like audience expansion, protect your business from malicious clicks that eat away your budget, and so…
Running Facebook ads without any serious thought on budget allocation and KPI planning is a ruinous combination. The guesswork won’t work and you will burn through ad spend. But do you need to be advertising on Facebook? 78% of American consumers say they have discovered products on Facebook. Safe to assume, your sales funnel could improve with a strategic, data-driven Facebook marketing and Facebook ad optimization plan to capture your slice of this audience. If the idea of really putting…
Are you a brand selling your products on Amazon? Then you know that Amazon is a juggernaut in the ecommerce world in 2022. With 5.8 billion visits to Amazon’s website in the six months before February 2022, it’s no secret that Amazon can help ecommerce companies, especially newer brands, reach consumers worldwide. However, showing up at the top of their search results for your most important keywords can be tough. That’s why Amazon Pay-Per-Click (PPC) advertising can attract the right…
While the glory days of seeing sky-high ROAS from Facebook and Instagram ads are gone, this doesn’t mean you should abandon this paid advertising platform. Newer brands especially should pay attention to Facebook and Instagram. Contrary to what the gurus might tell you, there are still plenty of opportunities to get in front of potential customers using Facebook and Instagram ads. In this post, we’ll cover: the different types of Facebook and Instagram ads which ad formats are the right…
Did you know TikTok has more than 1 billion monthly users around the globe? It’s not just teens and college students on the app anymore. Baby Boomers and Gen Xers are also gravitating to the app more and more. As the old adage says, where attention goes, money flows. For DTC and ecommerce businesses, if you are not advertising on TikTok, then you’re likely leaving money on the table. In this post, we’ll take a deep dive into TikTok ads…
There are a lot of WordPress hosts out on the market. Over our 9 years in business (and our founder’s 11 years building on WordPress), we’ve seen a lot come and go. And we’ve used many of them. These are the hosts we’ve used over the years and still recommend (there are ones we do not recommend and they are not listed here). Best Premium Host: Kinsta Kinsta is my hosting tool of choice. I’ve used various others over time,…
These are the tools we have used over the years to help us drive more leads through Credo, and that we recommend to anyone doing lead generation and nurturing. ActiveCampaign Years ago we tried to tie all sorts of tools together for our lead generation. We made liberal use of Zapier and for a while, things worked, until we reached enough of a volume that we needed to centralize everything. HubSpot was too expensive at thousands per month, so we…
Some e-commerce business owners think they should either hire a full-time employee, build out an entire internal marketing department, or work exclusively with marketing agencies. In reality, it’s a lot more nuanced than that. Most e-commerce businesses work best when they work with both in-house marketing hires as well as freelancers and agencies. The cycle of how heavily you skew towards one side will depend on your current marketing budget, existing marketing activities, and return on investment. In this post,…
Semrush There are a lot of SEO tools on the market, but a few stand out above the rest. One of these is Semrush, which is the first tool I paid a premium for and still pay for on a monthly basis. Whether you are doing SEO competitor research, display advertising research, or want to see where your competitors are getting their links then SEMrush has a tool for you. Check it out. It’s well worth the price. Best for:…
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