Good Dye Young When it became apparent that hair product company Good Dye Young had outgrown their previous marketing agency, Jackie Myers, who was the digital marketing manager at the time, turned to Google to look for a new digital marketing agency that was the right fit, had previous beauty experience, and was in their budget. “I was Googling a lot,” says Jackie. “My previous company that I worked for before Good Dye Young didn’t use agencies, so I didn’t…
An eCommerce platform is not just a piece of technology. It defines your business model and brand. Some eCommerce platforms are specifically designed to sell digital products like online courses, subscriptions, or software with features like support for multi-channel selling or audio, PDF, survey, video, and download support. Other platforms best suit physical products, including application programming interface (API) integrations for dropshipping and payments or the ability to link inventory from a brick-and-mortar store. There are also eCommerce platforms that…
Conversion optimization is best approached through a customer lens. That means using a conversion optimization tool to create a simple yet elegant interaction at every customer touchpoint. These can include: Website user experiences Strategically placed CTAs Web forms to collect email addresses or phone numbers Landing pages focused on achieving a single goal These are large but vital tasks that will help improve your company’s/business’s conversion rate. The practice of increasing this metric is called CRO, or (conversion rate optimization)….
Looking for business tools that will help you run a more organized streamlined business? You’re here so the answer is probably a resounding yes. The thing is, setting up a business is no cakewalk itself. But it is sure easier than running one successfully Not only is running a business equal parts difficult and stressful, but it can also be tedious and incredibly, overwhelmingly time-consuming. Automate Those Time-Consuming Tasks This is especially the case with menial tasks that are the…
Gone are the days when Google’s Keyword Planner was the only pay-per-click (PPC) tool in town. Today you need to optimize your PPC strategy for the full sales funnel, from the first touchpoint to that all-important sale – and hopefully many repeat sales following that. The following PPC tools help to keep your ads running at maximum potential, automate much of the time-consuming tasks like audience expansion, protect your business from malicious clicks that eat away your budget, and so…
Running Facebook ads without any serious thought on budget allocation and KPI planning is a ruinous combination. The guesswork won’t work and you will burn through ad spend. But do you need to be advertising on Facebook? 78% of American consumers say they have discovered products on Facebook. Safe to assume, your sales funnel could improve with a strategic, data-driven Facebook marketing and Facebook ad optimization plan to capture your slice of this audience. If the idea of really putting…
Are you a brand selling your products on Amazon? Then you know that Amazon is a juggernaut in the ecommerce world in 2022. With 5.8 billion visits to Amazon’s website in the six months before February 2022, it’s no secret that Amazon can help ecommerce companies, especially newer brands, reach consumers worldwide. However, showing up at the top of their search results for your most important keywords can be tough. That’s why Amazon Pay-Per-Click (PPC) advertising can attract the right…
While the glory days of seeing sky-high ROAS from Facebook and Instagram ads are gone, this doesn’t mean you should abandon this paid advertising platform. Newer brands especially should pay attention to Facebook and Instagram. Contrary to what the gurus might tell you, there are still plenty of opportunities to get in front of potential customers using Facebook and Instagram ads. In this post, we’ll cover: the different types of Facebook and Instagram ads which ad formats are the right…
Is Pinterest worth adding to your e-commerce brand’s social media marketing efforts? It turns out this often-overlooked social media platform has more than 431 million monthly users. In this post, we’ll cover: how to create a Pinterest ad, what types of e-commerce businesses can benefit the most from Pinterest, and a number of successful Pinterest ad examples. Are Pinterest ads worth it for ecommerce businesses? In a world where new social platforms are constantly popping up and gaining traction with…
Did you know TikTok has more than 1 billion monthly users around the globe? It’s not just teens and college students on the app anymore. Baby Boomers and Gen Xers are also gravitating to the app more and more. As the old adage says, where attention goes, money flows. For DTC and ecommerce businesses, if you are not advertising on TikTok, then you’re likely leaving money on the table. In this post, we’ll take a deep dive into TikTok ads…
There are a lot of WordPress hosts out on the market. Over our 9 years in business (and our founder’s 11 years building on WordPress), we’ve seen a lot come and go. And we’ve used many of them. These are the hosts we’ve used over the years and still recommend (there are ones we do not recommend and they are not listed here). Best Premium Host: Kinsta Kinsta is my hosting tool of choice. I’ve used various others over time,…
These are the tools we have used over the years to help us drive more leads through Credo, and that we recommend to anyone doing lead generation and nurturing. ActiveCampaign Years ago we tried to tie all sorts of tools together for our lead generation. We made liberal use of Zapier and for a while, things worked, until we reached enough of a volume that we needed to centralize everything. HubSpot was too expensive at thousands per month, so we…
Some e-commerce business owners think they should either hire a full-time employee, build out an entire internal marketing department, or work exclusively with marketing agencies. In reality, it’s a lot more nuanced than that. Most e-commerce businesses work best when they work with both in-house marketing hires as well as freelancers and agencies. The cycle of how heavily you skew towards one side will depend on your current marketing budget, existing marketing activities, and return on investment. In this post,…
Semrush There are a lot of SEO tools on the market, but a few stand out above the rest. One of these is Semrush, which is the first tool I paid a premium for and still pay for on a monthly basis. Whether you are doing SEO competitor research, display advertising research, or want to see where your competitors are getting their links then SEMrush has a tool for you. Check it out. It’s well worth the price. Best for:…
There are a lot of SEO tools on the market. Some are full platforms while others are meant for very specific purposes. Check out the SEO tools you should be using to optimize your site and drive better rankings, traffic, and conversions from the search engines. Semrush There are a lot of SEO tools on the market, but few stand out above the rest. One of these is Semrush, which is the first tool I paid a premium for and…
We use a lot of tools to help us run Credo smoothly. We thought it would be helpful to tell you a bit more about each of them so you can consider them for your own lead generation or blogging business. Table of Contents SEO tools Lead generation software SEO platforms PPC tools Facebook Ads tools WordPress hosting eCommerce software Conversion software Business tools Recommended books Recommended SEO Tools There are a lot of SEO tools on the market. Some…
Did you know there are over 6,100 active ad agencies in the US as of August 2021? This adds to the difficulty that comes with evaluating your marketing goals and outcomes to determine if you need to hire your first PPC agency, or if it is time to hire a new one. Whether you are looking to hire your first PPC advertising agency for your e-commerce business or thinking it might be time for a change, it can be hard…
Did you know the average PPC agency charges $136.85 per hour? Whether you are looking to hire your first e-commerce PPC agency or looking to switch agency partners, the process of hiring and vetting a new agency can be time-consuming and stressful. There are many ways a promising agency relationship can go south: poor communications, not getting the expected ROI, or overpromising and underdelivering. Fortunately, there are many strategies you can take to prevent this costly mistake. In this guide,…
Dear reader, Welcome to Credo’s digital marketing pricing survey results. We released the first version of this survey in 2017 (link here) and updated it for 2019. These survey results comprise answers from 271 marketing agencies and consultants across the United States, United Kingdom, and various other countries. We asked questions like: How big is your company? How many years of experience do you have? What services do you offer? How do you bill your clients? What is your…
59% of social ads providers charge between $100-$200 per hour for pricing. 34.10% have a single project minimum between $1,000-$3,000. Let’s talk about Facebook ads and Facebook ads pricing. Facebook ads are often lumped in with “performance marketing”. In reality, they are their own channel and should be considered so for hiring purposes – as well as budgeting. Here are the Facebook Ads Agency Survey Results: 59% of social ads providers charge between $100-$200 per hour 34.10% have a single…
Our team speaks with hundreds of companies a month who are looking to hire a digital marketing provider, and within those conversations we often ask the type of provider they’re looking for. Often times we’ll hear something about wanting a consultant “who will also do the work”, and the work is usually multiple channels. It’s a bad ask for a full time person, much less someone who is not a full time employee. There seems to be a misunderstanding in…
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