About Credo

Posted by on April 16, 2018 in

What to do next Now that you’ve learned all about SEO, what it involves, and how to measure it and set yourself up for success you may be asking: Where do we go from here? This depends on your company and your available budget. If you already have a team…

Supporting SEO at your company

Posted by on April 16, 2018 in

SEO is a full-company effort, as we established at the beginning. Whether you choose to hire an agency or have staff internally who can be tasked with leading the SEO charge, every company that wants to succeed with SEO has to dedicate significant resources (people and budget) over a period…

Tracking SaaS SEO success

Posted by on April 16, 2018 in

You can’t fix what you can’t measure, and if you can’t fix things then you can’t succeed. We who work on the internet are fortunate that we have an incredible amount of data with which to work. The challenge, of course, is knowing what to measure as direct metrics and…

Content marketing for SaaS

Posted by on April 16, 2018 in

Let’s now talk for a while about content marketing. Content marketing is not SEO, but it can be a part and when done well content marketing can turbo charge your ongoing SEO work of technical, keyword research, and link acquisition. We’ll talk about links in the next chapter, but first…

Basics of SEO-friendly websites

Posted by on April 16, 2018 in

Good SEO starts with having a website that is accessible by the search engine crawlers. Many tech companies desire to use the latest and greatest technologies, but these often present large challenges to SEO if you do not know the intricacies of the technology. Your SaaS marketing site, meaning your…

Keyword Research for SaaS

Posted by on April 16, 2018 in

On your SaaS website, how many pages do you have? I can probably name most of them: Homepage Pricing Features About Blog (and blog posts) Am I right? You might have a few other pages and if you’re doing any content marketing then maybe you have some landing pages, but…

Technical SEO for SaaS

Posted by on April 16, 2018 in

Definition At the highest level, technical SEO is the act of setting up your site so that it is accessible to search engines, tells them clearly what your site and pages are about, loads quickly for users and search engines, and provides a great experience through all of that. What…

SaaS SEO Ranking Factors

Posted by on April 16, 2018 in

SEO Ranking Factors If you do not work full time in SEO, you might think SEO is voodoo magic that someone behind the scenes is doing to game the search engines to get pages ranking. And in the mid-2000s, you would have been right. The search engines have come a…

What is SEO?

Posted by on April 16, 2018 in

In this section we are going to talk about search engine optimization (SEO), including: a brief history, how SEO works at a high level, who needs SEO, and who at your company needs to be involved. Because this is a guide to SaaS SEO, it will focus on SaaS where…

The SaaS SEO Guide – How to do SEO for SaaS businesses

Posted by on March 26, 2018 in

Need to grow your SaaS company with sustainable and growing traffic through search engine optimization (SEO)? Then this guide is for you. I’ve personally worked with dozens of SaaS companies to help them grow through sustainable SEO. Now Credo focuses on helping SaaS (and other) companies get connected with the…

The executive’s guide to hiring a digital marketing agency

Posted by on March 4, 2018 in

Welcome to the busy executive’s guide to hiring an agency. This guide is approximately 7,000 words, or 23 pages in an ebook. If you don’t have time to read the whole thing today, I recommend that you download it using the form on the right side of this page to…

eCommerce Marketing Resources

Posted by on October 23, 2017 in

This guide wouldn’t be possible without those who have come before me to teach me what they know about marketing, and those who have given me a chance to work on their site and trusted me to send them clients through Credo. Recommended resources Beginner’s Guide to eCommerce SEO (Shopify)…

12 eCommerce SEO Strategies

Posted by on October 23, 2017 in

If you run an ecommerce store, then you know that organic traffic is going to be the lifeblood of your business if it is to survive indefinitely. At the same time, most niches in ecommerce are extremely competitive. When you search any of the large ecommerce queries in the search…

eCommerce Conversion Optimization Strategies

Posted by on October 13, 2017 in

You can drive all the traffic in the world, but if it doesn’t buy then what good is that traffic?This might sound like one of those terrible “If (something happened) but noone was around to (verb) it, did it really happen?” jokes, but I promise you it’s not. Design, usability,…

eCommerce Email Marketing Strategies

Posted by on October 13, 2017 in

Email marketing for ecommerce is a huge topic that I cannot cover in complete depth in this guide, as it’s a whole full time (or more) job for most companies. That said, having run growth/marketing on a few big websites I have had the opportunity to oversee transactional email marketing…

eCommerce Link Building Strategies

Posted by on October 13, 2017 in

Links are the currency of the internet and how you rank your website for more competitive queries. But link building can be really hard especially after Google started their Penguin algorithm undertaking back in 2012. And if you’re trying to build links to your category pages especially, which need them…

eCommerce Content Marketing Strategies

Posted by on October 13, 2017 in

eCommerce stores make money from selling products. It’s obvious to say, but important to underscore because sometimes marketers get carried away and forget to recognize that their efforts are meant to drive brand awareness and conversions, not simply traffic to the website. All the traffic in the world is useless…

Ultimate Guide to eCommerce Inbound Marketing

Posted by on October 13, 2017 in

Welcome to the Ultimate Guide to eCommerce Inbound Marketing, from the team here at Credo! If you work in marketing for ecommerce, you know that there are many intricacies to it that other types of sites don’t deal with. You have a dynamic site with SKUs coming and going, an…

How SEO Works – Advice from real SEOs

Posted by on May 2, 2017 in

Want to know how I did this with a client in literally 3.5 months? There is a lot of noise in the SEO world about how SEO actually works. You’re given tactics and told to specific things, but how do you know those will move the needle for your business? We put together a…

2017 Digital Marketing Industry Pricing Survey Results

Posted by on February 9, 2017 in

The 2017 Digital Marketing Industry Pricing Survey   Welcome to the 2017 digital marketing industry pricing survey. The goal of these survey results is twofold: If you are looking to hire a marketing agency or consultant, to help you make a better decision around pricing and set your own expectations…

Top of the Marketing Funnel for Real Estate

Posted by on July 6, 2016 in

Businesses die without traffic, whether online or offline. As a business owner, whether you operate individually or are part of a franchise, you need to learn how to generate customers from seemingly nowhere. While real estate agents have various strategies for driving foot and telephone traffic, such as through yard…

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