Hiring a Facebook ads firm? Click here to get started. The average Facebook ads provider worldwide charges $137.38 per hour. The average Facebook ads agency in the US charges $136.69 per hour. Let’s be honest – Facebook advertising has changed a lot in 2022. From last year’s iOS updates (which improved privacy for users but destroyed advertiser results) to Facebook’s outage in early October and their various scandals throughout the year, it’s become harder and harder to get a decent…
Hiring a marketing firm? Click here to get started. The average digital marketing consultant charges $141.67 per hour. Sometimes hiring a solo consultant is the right choice for a business, rather than hiring an agency. Below the digital marketing consultant pricing table below, you will find a quick guide to thinking through whether a consultant is right for your business, or if going with an agency or even an in-house team could be the right move. Here’s the pricing: The…
The average hourly rate worldwide is $138. The average hourly rate for consultants is $143. The average hourly rate for agencies is $137.94. One of the most common ways buyers look at a marketing agency’s price is through the lens of their “hourly rate.” Because of this, we’re including the hourly rates as self-reported by respondents to our survey. They are below. Below that, we discuss hourly rates and why they are a decent proxy for how good an agency…
Sometimes it is helpful to see digital agency prices in one place. On this page, we present the Credo Digital Agency Rate Card and Price List. This list will help you get a snapshot of how much agencies charge on average. We highly encourage you to investigate each example deeper and understand the spread of potential pricing so that you understand if a provider’s quote is within expected ranges. Hourly Digital Agency Rates Average Agency Type Hourly Marketing Agencies Overall…
These are the demographics of the respondents to the survey. There were 507 total respondents. Here’s how they break down. Note that these numbers are not indicative of where digital agencies are located overall, but just this survey’s respondents. Credo’s customer base and audience are very North America-focused (as is our business). From the data, it’s clear that our partner Teamwork’s customer base is a bit more international, though still largely focused on the United States. Digital Agency Experience 2/3…
Welcome to Credo’s digital agency pricing survey results! Back in 2017, I wanted to know how much digital firms charged on average. I couldn’t find that data. There are many digital marketing industry pricing surveys online today. Today, ours is still the original and updated frequently to give the industry perspective on what digital marketing providers charge. We break down both by agencies (2+ full-time people) as well as solo consultants in most of the survey results. In this survey…
Semrush is one of the most widely used tools in an SEO’s toolbox. I’ve been a subscriber for years now. In fact, it’s one of my favorite tools and one of my go-to tools when I’m looking for information about a new site, researching competitors, and coming up with new content ideas. Here’s your guide on using Semrush for your SEO initiatives. Whether you are in-house or an agency/consultant, Semrush is a great tool for you as it gives you…
To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! Like many of their competitors, SEMrush has a concept wherein you can track a website (yours or a competitors) and they will regularly crawl your website and email you with recommendations. For a long time I did not use this feature, but that was to my detriment as they actually provide great takeaways and deep insights. While…
To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! If you know SEO at all, then you know that links back to your site matter. In fact, links are still one of the highest correlated ranking factors even though the factors are changing and becoming more personalized. As you can see in the graph below from Brian Dean’s study, the #1 position almost always has more…
To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! If you are just starting your journey into digital marketing, then you have probably heard of SEMrush. If you are on this page, then you’re probably looking for help getting started. The purpose of this article is to help you get familiar with SEMrush and all that it has to offer you as a digital marketer or…
To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! Competitor analysis is a cornerstone of growing any business. Without understanding what your competitors are doing to drive traffic and users to their site who ultimately purchase their products/services, you will struggle to gain traction. Thankfully, in the last 5-7 years many tools have come onto the market that can provide us the data we need to…
To get the most out of this guide you need an SEMrush subscription. Use this link to start a free 14 day trial! Did you know that SEMrush has a database of over 5.8 billion keywords worldwide, with 780 million keywords alone in the United State and 647 million in Brazil? This keyword database is a valuable resource as you do keyword research for your business or your clients. In this article we will talk about using SEMrush for keyword research,…
What to do next Now that you’ve learned all about SEO, what it involves, and how to measure it and set yourself up for success you may be asking: Where do we go from here? This depends on your company and your available budget. If you already have a team in place and are not yet ready to hire a full time SEO, then you might be ready to work with a consultant to direct your team or an agency…
So far we’ve talked a lot about the technical aspects of SEO and setting up your website for success. We’ve also talked about content marketing and building content that ranks and drives new visitors who can become customers of your product. Now let’s talk about the elephant in the room for SEO, which is link building. We’re going to talk about what link building actually is, how it has changed over the years, and how your startup should think about…
What to do next Now that you’ve learned all about SEO, what it involves, and how to measure it and set yourself up for success you may be asking: Where do we go from here? This depends on your company and your available budget. If you already have a team in place and are not yet ready to hire a full time SEO, then you might be ready to work with a consultant to direct your team or an agency…
SEO is a full-company effort, as we established at the beginning. Whether you choose to hire an agency or have staff internally who can be tasked with leading the SEO charge, every company that wants to succeed with SEO has to dedicate significant resources (people and budget) over a period of time to really see huge results. As such, I have seen that it can be very hard for venture backed businesses to ever justify an investment in SEO because…
You can’t fix what you can’t measure, and if you can’t fix things then you can’t succeed. We who work on the internet are fortunate that we have an incredible amount of data with which to work. The challenge, of course, is knowing what to measure as direct metrics and what to measure as actions that get you to the direct metrics that drive your business. The problem with most SEO metrics You probably know a bit about SEO, or…
Let’s now talk for a while about content marketing. Content marketing is not SEO, but it can be a part and when done well content marketing can turbo charge your ongoing SEO work of technical, keyword research, and link acquisition. We’ll talk about links in the next chapter, but first let’s understand what content marketing can do for your business and how to think of it as a SaaS marketer/owner. What is content marketing for SaaS Content marketing is simply…
Good SEO starts with having a website that is accessible by the search engine crawlers. Many tech companies desire to use the latest and greatest technologies, but these often present large challenges to SEO if you do not know the intricacies of the technology. Your SaaS marketing site, meaning your publicly-facing site apart from your logged-in app, may be custom built or it may use another widely accepted CMS like WordPress, SquareSpace, or increasingly Craft or similar. Each of these…
On your SaaS website, how many pages do you have? I can probably name most of them: Homepage Pricing Features About Blog (and blog posts) Am I right? You might have a few other pages and if you’re doing any content marketing then maybe you have some landing pages, but usually SaaS companies have very few pages on their site that can actually rank. On the one hand, this means that all of your links are consolidated to a few…
Definition At the highest level, technical SEO is the act of setting up your site so that it is accessible to search engines, tells them clearly what your site and pages are about, loads quickly for users and search engines, and provides a great experience through all of that. What platform to build your marketing site on There is first basic technical SEO, which involves building your site on a platform that the search engines can crawl and index. Some…
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