SEO Ranking Factors If you do not work full time in SEO, you might think SEO is voodoo magic that someone behind the scenes is doing to game the search engines to get pages ranking. And in the mid-2000s, you would have been right. The search engines have come a long way in the last decade towards fighting SEO spam. If you remember the days when you’d type a query like “nike shoes” and get back some spammy-looking websites instead…
In this section we are going to talk about search engine optimization (SEO), including: a brief history, how SEO works at a high level, who needs SEO, and who at your company needs to be involved. Because this is a guide to SaaS SEO, it will focus on SaaS where possible. Brief history Search engine optimization has been around for as long as there have been search engines. Google was not the first search engine. That distinction goes to Archie,…
Need to grow your SaaS company with sustainable and growing traffic through search engine optimization (SEO)? Then this guide is for you. I’ve personally worked with dozens of SaaS companies to help them grow through sustainable SEO. Now Credo focuses on helping SaaS (and other) companies get connected with the agencies who have not only the expertise to point you in the right direction, but the scale to do some of the work to get you there faster. This guide…
Welcome to the busy executive’s guide to hiring an agency. This guide is approximately 7,000 words or 23 pages in an ebook. If you don’t have time to read the whole thing today, I recommend that you download it using the form on the right side of this page to save and read later on the go. Thank you for reading! More than ever before, brands are prioritizing digital content to attract customers. The best brands know this digital content…
This guide wouldn’t be possible without those who have come before me to teach me what they know about marketing, and those who have given me a chance to work on their site and trusted me to send them clients through Credo. Recommended resources Beginner’s Guide to eCommerce SEO (Shopify) Simple (but complete) guide to eCommerce SEO (AHREFs) Category page link building for ecommerce (Built Visible) Moz’s ecommerce posts (Moz) The Advanced Guide to eCommerce Conversion Optimization (ConversionXL) Beginner’s Guide…
If you run an ecommerce store, then you know that organic traffic is going to be the lifeblood of your business if it is to survive indefinitely. At the same time, most niches in ecommerce are extremely competitive. When you search any of the large ecommerce queries in the search engines, you’ll often see some combination of the following sites ranking: Amazon Walmart Zappos Staples Macy’s Home Depot Nordstrom A full list of the top 25 ecommerce sites can be…
You can drive all the traffic in the world, but if it doesn’t buy then what good is that traffic?This might sound like one of those terrible “If (something happened) but noone was around to (verb) it, did it really happen?” jokes, but I promise you it’s not. Design, usability, and conversion are hard. We work extremely hard to get traffic to our websites, but we spend comparatively little time then converting those users into customers and then keeping them…
Email marketing for ecommerce is a huge topic that I cannot cover in complete depth in this guide, as it’s a whole full time (or more) job for most companies. That said, having run growth/marketing on a few big websites I have had the opportunity to oversee transactional email marketing on them where we sent tens of millions of emails per month and drove a huge percentage of our leads and revenue from email marketing. At the same time, one…
Links are the currency of the internet and how you rank your website for more competitive queries. But link building can be really hard especially after Google started their Penguin algorithm undertaking back in 2012. And if you’re trying to build links to your category pages especially, which need them in order to rank well, then you’re going to have a tough time. But that doesn’t mean that it can’t be done. You need to get creative and be ready…
eCommerce stores make money from selling products. It’s obvious to say, but important to underscore because sometimes marketers get carried away and forget to recognize that their efforts are meant to drive brand awareness and conversions, not simply traffic to the website. All the traffic in the world is useless without any conversions from which the business makes money. That said, content marketing can be an incredibly valuable way to build a loyal group of users and customers, get your message…
Welcome to the Ultimate Guide to eCommerce Inbound Marketing, from the team here at Credo! If you work in marketing for ecommerce, you know that there are many intricacies to it that other types of sites don’t deal with. You have a dynamic site with SKUs coming and going, an audience that will go to another provider over a few cent difference in price, conversion challenges around forms and shipping prices and logins, and so much more. Over the pages…
Want to know how I did this with a client in literally 3.5 months? There is a lot of noise in the SEO world about how SEO actually works. You’re given tactics and told to specific things, but how do you know those will move the needle for your business? We put together a group of 9 case studies from 8 different agencies and consultants to show you what they did to move the needle on traffic through SEO. The goal is to show…
The 2017 Digital Marketing Industry Pricing Survey Welcome to the 2017 digital marketing industry pricing survey. The goal of these survey results is twofold: If you are looking to hire a marketing agency or consultant, to help you make a better decision around pricing and set your own expectations for what you can get for your money. If you are an agency or consultant, to help you better price your services alongside the market. Pricing and budgeting are two…
Businesses die without traffic, whether online or offline. As a business owner, whether you operate individually or are part of a franchise, you need to learn how to generate customers from seemingly nowhere. While real estate agents have various strategies for driving foot and telephone traffic, such as through yard signs and flyers in key places, another great way to drive traffic and phone calls is online. If you are not receiving enough leads, the first place to look is…
By John Doherty Imagine this – you run a grocery store. Over time you notice that your inventory is spoiling because you do not have enough foot traffic to buy all the inventory you keep on your shelves. Having less inventory is not the answer because without it, no one already coming to your store will be able find what they need and thus they will not come back. What do you do? What do you focus on? Now imagine…
Most advice about marketing on the Internet focuses on the top of the funnel, on acquiring new users to your website. Once they get to your website, however, most people have no idea what to do then and how to take them from a casual observer/reader/visitor to a potential customer. This is what middle of the funnel marketing is all about, and when done right it will build your business in amazing ways. Let’s talk about some of these. Facebook…
The bottom of the funnel is where you finally are able to convert your potential customer into a paying customer, whatever that means for your type of service. To this point, you have not been overtly selling anything. You’ve been offering as much value as possible to your potential customer, answering their questions and helping them feel good about potentially choosing you as their agent. You’ve spread your net wide and acquired new visitors to your site, then brought them…
Revenue generating businesses online underleverage email the most of any marketing channel. Meanwhile, some companies like ExactTarget (themselves an email marketing platform) have shown data that for every dollar spent, email marketing returns $44 (source). That number is incredible because it means that so many companies are literally leaving free revenue on the table. I (John) have personally seen the power of email marketing in my own businesses as well as the companies I have worked with. In one case, we saw a 400%…
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