Links are the currency of the internet and how you rank your website for more competitive queries. But link building can be really hard especially after Google started their Penguin algorithm undertaking back in 2012. And if you’re trying to build links to your category pages especially, which need them…
eCommerce stores make money from selling products. It’s obvious to say, but important to underscore because sometimes marketers get carried away and forget to recognize that their efforts are meant to drive brand awareness and conversions, not simply traffic to the website. All the traffic in the world is useless…
Welcome to the Ultimate Guide to eCommerce Inbound Marketing, from the team here at Credo! If you work in marketing for ecommerce, you know that there are many intricacies to it that other types of sites don’t deal with. You have a dynamic site with SKUs coming and going, an…
Want to know how I did this with a client in literally 3.5 months? There is a lot of noise in the SEO world about how SEO actually works. You’re given tactics and told to specific things, but how do you know those will move the needle for your business? We put together a…
The 2017 Digital Marketing Industry Pricing Survey Welcome to the 2017 digital marketing industry pricing survey. The goal of these survey results is twofold: If you are looking to hire a marketing agency or consultant, to help you make a better decision around pricing and set your own expectations…
Businesses die without traffic, whether online or offline. As a business owner, whether you operate individually or are part of a franchise, you need to learn how to generate customers from seemingly nowhere. While real estate agents have various strategies for driving foot and telephone traffic, such as through yard…
By John Doherty Imagine this – you run a grocery store. Over time you notice that your inventory is spoiling because you do not have enough foot traffic to buy all the inventory you keep on your shelves. Having less inventory is not the answer because without it, no one…
Most advice about marketing on the Internet focuses on the top of the funnel, on acquiring new users to your website. Once they get to your website, however, most people have no idea what to do then and how to take them from a casual observer/reader/visitor to a potential customer….
The bottom of the funnel is where you finally are able to convert your potential customer into a paying customer, whatever that means for your type of service. To this point, you have not been overtly selling anything. You’ve been offering as much value as possible to your potential customer,…
Revenue generating businesses online underleverage email the most of any marketing channel. Meanwhile, some companies like ExactTarget (themselves an email marketing platform) have shown data that for every dollar spent, email marketing returns $44 (source). That number is incredible because it means that so many companies are literally leaving free revenue on the…
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