Is Google’s push towards local good for the consulting world?

Posted by on June 11, 2018 in Industry Tuesday

Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you…

SEO services are dead.

Posted by on May 15, 2018 in Industry Tuesday

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that…

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Industry Tuesday/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…

F*ck Cost Per Lead

Posted by on July 20, 2017 in Industry Tuesday/Small Business Thursday

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per…

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Industry Tuesday/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away…

A Lead Generation Growth Hack with Gravity Forms and Calendly

Posted by on July 4, 2017 in Growth/Industry Tuesday

You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you…

PPC Pricing Ponderings: In Defense of Percentage of Spend (And a New Model!)

Posted by on June 20, 2017 in Industry Tuesday/Pricing

In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.

Why Paying A Percentage of Ad Spend Sets Everyone Up for Failure

Posted by on May 31, 2017 in Business/Industry Tuesday/Pricing

I have problems with paid acquisition agencies who charge a percentage of spend. It’s the PPC version of hourly pricing, where you’re paid for the…

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