One day Sales and Marketing Agency Intensive

Ready to take your marketing agency to the next level with better lead generation, sales, and pricing?

Then join our one day Intensive where you’ll learn all of the following and more:

  1. How to build your website so it converts visitors to leads
  2. How to attract potential clients to your website
  3. How to close them with our proprietary four step process
  4. How to send proposals that get signed
  5. Pricing strategies you won’t get anywhere else.

Learn more below, then sign up today for the next event.

Next intensive takes place January 2022

Invest a day in growing your services business, from someone who's helped hundreds of firms do it.

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What is the Credo Lead Generation and Sales Intensive?

The Lead Generation and Sales Intensive will, in one day, arm you with the knowledge and direction you need to dramatically grow your service business. The Intensive is the culmination of five years of work where Credo has generated over 5,500+ prospects and seen over $250,000,000 (a quarter of a billion) in digital marketing work come through our system.

In that time we've learned what works to get qualified leads in the door, convert them to prospects, and ultimately close them into clients.

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See what one attendee has to say about the results

Spoiler alert: a 111x return in under 3 months

Austin Mullins, Conversion Media


This is a one day intensive from 9a-3p MST (Mountain/Denver time, 11a-5p EST and 8a-2p PST).

Session 1: Build the right website

9-10a MT

Many things going into building a website that converts. While digital marketers usually think a lot about traffic acquisition, we spend too little time thinking about what gets clients to convert. Session 1 covers the ideal structure of an agency website.

Session 2: Messaging and conversion

10:10-11a MT

Messaging is hard, so how do you build messaging around your core offerings that qualifies in the right leads, qualifies out the wrong ones, and still converts? We'll dig deep into the language around consulting and services and share case studies from what works and doesn't. Session 2 is all about messaging and conversion.

Session 3: Lead generation and marketing

11:10-12p MT

Marketers are great at talking about "how many leads we generated last month", but when it comes to converting them we waste a ton of time. Session 3 covers lead generation and how to attract the right leads so you can convert them into paying clients.

30 minute lunch break to digest (ha!) what you've learned so far, catch up on email, and come back for a jam-packed afternoon full of value.

Session 4: Sales process that works

12:30-1:20p MT

Lots of agencies can generate enough leads, but the funnel breaks down when it comes to closing. Too many proposals get sent that never get signed. Session 4 covers the sales process we know closes work so you can tighten up your existing processes to achieve your goal of more and better paying clients.

Session 5: Proposals and automation

1:30-2:20p MT

Session 5 covers creating proposals that get signed as well as some strategies to automate a lot of your lead generation followup activities.

Session 6: Pricing, Q/A, and conclusion

2:30-4p MT

Session 6 begins with a seminar on pricing, and ends with an open Q&A with John to cover any outstanding questions you have or things that weren't covered that you would like input on!

View pricing

John Doherty, Founder & CEO of Credo

SEO industry veteran, former in-house marketing leader, consultant to large websites, and Credo CEO.


John is an SEO industry veteran who spent time at Distilled in New York City working with incredible clients before moving to Zillow's rentals brands in San Francisco to run marketing and growth. Originally trained as a web developer and technical writer, he's focused on digital marketing since 2009. John has consulted with some of the biggest names online over the years, and since 2015 has run Credo full time. He's made agencies over $25M through Credo and worked with 250+ agencies to improve their lead generation and sales.


John lives in Denver Colorado with his wife Courtney, their daughter Tatum, and their very large black labrador mix named Butterbean. When he's not running Credo, he can be found either in the mountains or on an airplane.

Who should attend the intensive?

If any of the below apply to you, you'll get value!

You fill one of these roles at a consultancy/agency

  • Agency/consultancy owner
  • Agency head of marketing
  • Agency head of sales

You have at least one of these problems

  • Your website is abandoned and outdated (not updated in the last 6 months);
  • You're not generating enough qualfied leads to feed your sales team or team;
  • You're not closing enough qualified prospects into clients;
  • You're doing a ton of manual work during sales, without enough return.



Ready to improve your lead generation and sales? With the Intensive you get:

  • The full one day immersive experience covering all of the following and more:
    • Lead generation
    • The sales funnel and process that works
    • Lead qualification
    • How to build proposals that get signed
  • Live Q/A at the end
  • Lifetime access to content
  • 30 minute private consulting call in October

The next intensive is September 21, 2021.

$2,497 one-time

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Questions? Book a call to discuss


Here are the most commonly asked questions about the Intensive.

What guarantees do you offer?

If you attend all the sessions and don't feel like you got at least $2,497 in value, I will refund your payment no questions asked.

Where will the Intensive take place?

The Intensive will be held on Zoom.

Can I invite someone else on my team attend with me?

You can invite one other person to attend with you. Just email to get them registered!

What if I have to miss a session?

All sessions are recorded and will be made available within a week after the Intensive. But we highly recommend that you set aside the day to invest in yourself.

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Still not sure if you should attend?

"I started working with Credo soon after going out on my own. Since then, we’ve grown 5x as a company. Being on Credo gives me confidence that lead activity will not completely dry up, which has factored in heavily as I weighed each new hire in the last few years."
Steve Latronica of SL Development
Steve Latronica