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Are you overpaying or undercharging for web development services? Many brands—and many digital agencies—simply don’t know. That’s a problem we plan to fix with data-driven, unbiased analysis.
Consider this: according to Glassdoor, the average annual pay for web developers in the US is $104,080.
But that figure doesn’t tell the whole story. As an average, it doesn’t account for specific factors that can influence salaries, such as skill set, location, cost of living, and level or breadth of experience. To tell this story, you need more data.
That’s why we believe that right now, economic turmoil or not, is the ideal time to conduct our second digital industry pricing survey—focusing this time on web development and pricing or paying for these services.
In all actuality, there may be no better time to build your business—and having reliable digital industry pricing data is vital to making smart business decisions, stretching every dollar when it matters most.
Table of Contents
Same Standard, Different Survey
As with our industry-leading Digital Marketing Pricing Survey, the goal of this survey is to provide you with high-quality industry pricing data—this time, on web development—for both brands and agencies.
We speak with hundreds of brands and agencies each year. From these discussions, it is clear that—just as with digital marketing services—both sides struggle with how much to pay for (or how to price) development services.
These pricing challenges are unnecessary barriers to business for everyone involved. As such, this survey will collect data to help equitably streamline this process.
Two Key Questions
Long story short, web development pricing doesn’t need to be a guessing game. To that end, our survey will address two main questions:
- What is the average price agencies charge for web development services?
- What is the average price brands pay for web development services?
With this information on hand, you can—whether from a brand or agency—streamline the process of paying for or pricing your web development services.
Why Are We Doing This Now?
As mentioned, you may feel that things are getting…wobbly in the current economic environment.
Whether you are a brand or an agency, you probably feel some headwinds. Whether from a slowdown in business or a rise in inflation-related costs it feels like a storm is brewing.
Actually, our founder recently wrote about how to weatherproof your business in such an economic climate. John makes four compelling points based on his decade of experience as an entrepreneur—through several economic downturns—about why endurance now, in these conditions, will dictate the winners and losers for years to come.
Specifically, he points out the advantage of optimizing your website now when others start to pack it in.
Why? Ask yourself this:
If you and your competitors all remain stagnant, how will you ever get ahead?
What Sets Our Web Development Price Guide Apart
There are many web development industry pricing surveys online today.
As a digital marketing matchmaker, we are uniquely positioned to conduct such a survey.
At the intersection of client-agency relationships, we can provide clear-eyed research that considers the hiring process from both sides. No bias and no slant—just hard data from people like you.
That is, from both the hirer (the brand) and the hiree (the web development or digital agency).
Our Digital Marketing Survey and Pricing Guide had over 500 respondents and currently has well over 100,000 views. We estimate an even larger data set for this upcoming survey.
Process, Standards & What’s Included
We will survey agencies (2+ full-time team members) and brands. The survey is entirely anonymous.
In this survey, the main queries also include:
- Average front-end developer digital agency rates;
- Average back-end developer digital agency rates;
- Single project average developer rates;
- A web development agency rate card;
- Web development hourly rates guide;
- Average amount brands pay for front-end developers;
- Average amount brands pay for back-end developers;
- In-house versus agency contracted web developers;
- And other actionable data to help you hire with confidence.
When the results are published in the coming months, the pricing guide will include a methodology explainer so you can check our work and sources if you’d like.
If you’re a brand or agency interested in being part of our survey, you can take the survey here.