Last updated: Jan 2023
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We exist because there are far too many agencies & far too few strategic partners. The client-agency relationship model is tired and broken. There’s a better way. Fidelitas (pronounced like Fidelity but with an “us” on the end) was founded to serve clients the way we would want to be served- as a strategic partner that actually cares about the client’s bottom line. By focusing on the results instead of the next scope increase, our clients win. And when you…
Zyne Ventures is a full suite technology and digital service provider. We work with companies to solve their unique challenges. Our customized solutions help our clients to lead their industry in innovation, increased operational efficiency, reduced cost and surpass the competitions. From platform development to digital concept creation and from security to cloud operations, we specialize in whatever our clients’ demands. Our team has ample background and expertise in technology, digital marketing, website and application development, UI/UX and graphic designing…
Without a good way to communicate what you do and the value you provide, customers will go somewhere else. You need a powerful way to stand out above all the noise. Understanding your customers on a new level will unlock the effective messaging and repeatable growth you’re looking for. Get the answers, clarity, and enablement you need to take meaningful action in just 5 weeks. Quickly growing SaaS teams often lack the deep expertise needed to confidently focus. We help…
MAGNETIK is an interactive marketing agency in New York City that combines cutting-edge technology , award-winning creative and strategic best-practices. We partner best with B2B and SaaS brands, supporting strategy, design and development across websites, SEO, content and lifecycle marketing. For more than a decade we have developed programs that engage users and drive revenue for our clients, without the red tape and overhead of larger agencies. We think of ourselves as not just an agency, but a part of our client’s team….
The Good’s mission is to remove all the bad online experiences until only the good remain. We improve conversion rates, turning more visitors into buyers. For over a decade we’ve helped globally-recognized brands like Nike, Adobe, and Xerox – as well as hundreds of mid-sized brands – grow faster through conversion optimization. Our flagship service, the Conversion Growth Program™, generates an average return on investment of 9:1. It pays for itself – and then some. Our optimization services are ideal…
Delivering Expertise in Marketing, Creative, Technology, & Growth. A Snap in Growth Partner We are a team of brand-side marketers, entrepreneurs, and creatives focused on driving growth for high-impact brands. What does that mean? By hiring Function Growth, your brand gets access to its own team of growth experts that operate as an extension of the company. No inflated agency fees, none of the risks of hiring FTE; all the benefits of a full growth department with aligned economic incentives working…
What if you could have a clear path forward in digital marketing? That’s what we’ve delivered to huge private equity companies, to local start-ups. LFDM Marketing Advisors specializes in auditing and creating a plan tailored to your company. Depending on your current team, and where you are in your growth journey, we help identify which channels make the most sense for you, and then build out all the resources you need to bypass the multi-year slog towards dominating digital. From…
A data-driven growth marketing agency specializing in user acquisition, eCommerce, and lead generation. Experts in paid advertising, demand generation, conversion rate optimization, and machine learning. We pride ourselves in being data-centric and are heavily invested in multiple next-gen technologies to provide our clients with the best competitive edge they can get. Our growth marketing experts have one thing in mind, getting you the best ROI you can get. Our clients include the likes of Cirque Du Soleil, Agoric, Gold Collagen,…
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Prioritize agencies who have experience with the channel or channels you need help with. If you have multiple needs, we recommend prioritizing a full service firm who can do all channels as opposed to hiring individual agencies or contractors for each channel. This will reduce the number of providers you have to contact as well as the management overhead once they are hired.
Note - at Credo we match you with providers from our network who both fit your marketing channel needs and have experience with your type of business (SaaS, Ecommerce, etc). Where possible, we also match you with providers who have experience in your industry.
We recommend speaking with multiple agencies to verify that they have the experience you require and that you like speaking with them. Culture fit between you and your agency is the unspoken factor we find that determines if an engagement will be successful. We then recommend that you conduct longer strategy sessions (about an hour) with 2-4 agencies to dive deeper on your needs with their team.
Note - Credo schedules the initial discovery calls for you with agencies from our network.
Once you’ve gone deeper with 2-4 agencies, ask for proposals that you can review that include scope, timeline, cost, and terms. We recommend that you use our Agency Reviewer resource to make it easier. Some agencies may have a separate contract with terms and conditions, which is fine.
Once you receive proposals, you can negotiate back with agencies. The most common things to negotiate back on are scope and timeline. If ideal budget is above your ability to pay, see if you can reduce the scope to get the project within budget while understanding the tradeoffs.
Finally, make a decision about who to work with and commit for a period of time that is long enough to know if you’re able to get results but not so long that it traps you into something that isn’t working. We recommend that you agree to at minimum a 3 month contract, and ideally a 6 month contract with a three month out.
Make sure healthy expectations are set and your agency fully understands your objectives. The best results are created when you have alignment with your agency around your business goals.
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