Dear SEOs, Have a seat. It is time for a chat. Look, I get it. Backlinks are still the currency of SEO. You can’t rank well if you don’t have good links to your website. Endless words have been spilled onto the internet talking about link building. By this point, thousands of conferences have focused solely on this all-important strategy. Shoot, my old colleague Paddy literally wrote the book on link building. I’ve done spent over a decade link building and…
B2B SaaS has grown in popularity steadily since the early 2000s. With that growth, industries have become more competitive, making SEO rankings in Google’s search results (SERPs) harder and harder to come by. But gone are the days of quick SEO tricks and hacks to get a first page or top rankings. As search engines have matured, it has become harder and harder to get and maintain top rankings. Today, you need a holistic SaaS SEO strategy and approach that…
Building links is one of the hardest parts of SEO, and you probably know that the best links — links that help you rank — come from authoritative websites that are hard to get mentioned on. It is indeed possible to get mentioned on these sites, though. And it doesn’t necessarily involve hiring an expensive PR firm to pitch your story. Let’s be honest — most companies don’t have a good story to tell. They’re doing great work and delivering…
When you’re running an online ecommerce store, it’s easy to get obsessed with numbers. You might constantly ask yourself questions like: How many products am I shipping out today? What number of users visit my website every day? What should my products cost? But you need to make sure you’re asking yourself this question too: How many of my site visitors are converting to customers? Free five step ecommerce SEO framework Struggling to focus your ecommerce SEO efforts? Download our…
If you’re a business owner, chances are you have a lot on your mind, far too many tasks to complete, and could benefit greatly from a strategy to automate your digital marketing. What else is on your mind as an entrepreneur? You’re likely concerned about your cash flow to make sure you can make payroll, those repairs that your brick-and-mortar business location (or website needs), hiring that you know would add value to your company, and so much more. So…
Webpage rot is part of the reality of the internet. A study in 2003 found that 2% of the internet went away every week, and a 2016 study found that 66.68% of domains that ranked in the top 30 in Google were nowhere to be found in 2015. Content attrition like this is natural, but it also has SEO ramifications. Search engine optimizers (also known as SEOs) love talk about 404s and fixing them, so much so that they’ll be…
You’ve probably heard it a thousand times by now: “Building your email list is the key to boosting sales and growing your business!” But do you know why an email list is so important? Let’s look at the data: Email marketing has an ROI of 3800%. The average order value of an email is at least 3 times higher than that of social media. Email marketing has the highest conversion rate (66%) when it comes to purchases made as a…
Websites are constantly changing, which means that pages on the internet come and go. As early as 2003, a study found that 2% of the internet was disappearing every week. Another study found that 66.68% of domains that ranked in the top 30 in Google in 2010 were nowhere to be found by 2015. Because the internet and websites are fluid, content gets lost. If you’re actively working on a website, adding pages and links and new features, then this…
If you’ve worked in digital marketing for a while, you may already know that even a tiny increase in conversions can make a massive difference in your revenue. I’m talking thousands of dollars here. (If you don’t believe me, check out these case studies!) That’s why it’s so important for you to increase your landing page conversion rates however you can – even a slight improvement matters. To help you do that, I’ve put together this post with 3 data-backed…
Know what’s harder than keeping a small business blog updated regularly? Creating blog content that actually drives results for your business. If you’re not sure how to do that, I have some good news for you: With a few tweaks and some hard work, you can turn your small business blog into a powerful, lead-generating machine. And it’s definitely worth your time. Check out these statistics: 57% of companies with a blog have acquired a customer from it. B2B marketers…
I am an acquisition marketer. I have been in digital marketing driving traffic to websites for 13 years now. Suffice it to say, I’ve seen a lot in my day. I’ve been in digital marketing through SEO’s Panda and Penguin algorithms, Facebook’s Cambridge Analytica scandal, dis and misinformation flooding platforms, and so on. So, when I point something out you know it’s because I think it’s big. I also write this as a business owner, a business owner who is…
Here are 22 of the most important PPC statistics you need to know going into the new year.
Over the last 6 weeks, I’ve been auditing some websites for SEO and creating what I call an “opportunity audit.” It’s a 6–8 page report outlining a site’s opportunities, where they stand against their competitors, and the 3–6 projects I’d focus on for SEO if I were them. It’s been a bunch of fun. It’s been nice to get my hands dirty with SEO again and to point some companies in the right direction. I’ve noticed something, though, that is…
This post was written by Sean Smith of Simple Tiger. Check them out today if you need SEO/content/inbound marketing help! I’ve worked with over 35 ecommerce sites on multiple different CMSs; from well-known and widely used, to exceptionally niche. This includes working with: Drop shippers, Health supplement companies, Clothing companies, Florists, iPhone case companies, MacBook decal companies, Floor tiling companies. Each time, without fail, they share the same problems. There is no exception. Regardless of your industry or vertical, if…
In our present business environment, you need to have a strategy for running Facebook ads for your business. You absolutely could continue ignoring your strategy, dusting it under the rug, never to be seen again… Out of sight, out of mind, right? But that just won’t cut it if you want to grow. As a business owner or marketing lead, your daily battle is to expand your brand awareness and get customers into your sales funnel with the highest ROAS…
Looking for a new digital agency to help grow your business with tangible KPIs and OKRs? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. Two of the most useful measurements available to set objectives and goals for your business are KPIs (Key Performance Indicators) and OKRs (Objective and Key Results). Why? Because you need to know your numbers. If you don’t know your numbers, you don’t know…
Hiring is hard, time-consuming, and stressful. And yet, you know that this is one of the most important processes of successfully scaling and building your business. This holds true in any industry. But when it comes to hiring a digital marketing agency in 2022, the hiring process can be a special kind of demoralizing. The industry average for hiring a marketing agency is 8-12 weeks. (With Credo? You can expect 3-5 weeks.) Let’s be honest, you don’t have 8-12 weeks…
Looking for a new digital marketing agency that can accelerate your results and get you more website traffic? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. [This post is updated annually to add and remove ways to drive traffic to your site. It was last updated May 2023.] You…
We talk to a lot of people here at Credo who are looking to start marketing and trying to determine what to spend. I have a framework for that. That part is, in perspective, pretty easy. But what is a lot harder is knowing when to scale your marketing spend. In this article I am going to unpack how I think through when to increase spend on a certain channel and when to keep it the same or even cut…
One of the fun parts of our jobs here at Credo is talking with companies who have grown a great lifestyle business to the half million dollar or so per year mark, and are now ready to start marketing. This is fun because if a company has grown to that mark off essentially no formalized marketing, doing real marketing can really take their growth to the next level. The important thing is approaching marketing in the right way. And that’s…
Should you work with generalist marketers or specialists? We’ll break down the pros and cons of both.
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