SEO Strategies for 2023

Posted by on November 22, 2021 in Marketing Strategies

In a world that is constantly changing, it’s nice to have up to date strategies that help you stay ahead of the pack. SEO strategies are no different, especially with a marketing channel that makes up such a large percentage of revenue for many businesses and is always changing. I’ve been in SEO officially for 11 years, though have been around the periphery of it and building businesses and audiences online since the mid-2000s. In that time a lot has…

How to Update Your Customer Persona

Posted by on November 18, 2021 in Content marketing/Marketing Strategies

Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.

Best Practices for Blog Marketing in 2023

Posted by on November 4, 2021 in Content marketing/Marketing Strategies

Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.

How to Create Interesting Blog Topics

Posted by on October 21, 2021 in Content marketing/Marketing Strategies

How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.

Where do people prefer to learn things online?

Posted by on October 19, 2021 in Marketing Strategies

There’s been a constant in the inbound and content marketing worlds for as long as I can remember that “blogging is dead.” Now, whenever I hear something “is dead” I always first look to see what that person is trying to sell me instead. Interestingly though when I search [blogging is dead] in Google I get a search results page full of people saying things like “Yes but no!” or obvious statements like “No it is not but it’s not…

What Vanguard’s investing principles can teach us about marketing

Posted by on October 18, 2021 in Business/Marketing Strategies/Uncategorized

Over the past few years I’ve become very interested in investing. Stock market, property, cryptocurrency, it’s all fair game and interesting to me. This is partially why when I speak with marketers and founders (especially founders), I notice often that their mindset and approach to marketing is one of marketing as an expense instead of as an investment. As 3xcorp says so well: An expense costs you money; an investment is supposed to make you money. When viewed as an…

Why businesses need to think beyond forms and chat bots to generate and close leads

Posted by on October 14, 2021 in Marketing Strategies

Let’s face it, website forms are old and usually pretty terrible. You click through to a site and want to contact them, but they need 16 fields of information plus your firstborn child before they’re speak with you. Chat bots were supposed to solve the issue, but we’ve all used those and know that the vast majority are terrible. They don’t get us where we want to go and just ask us to dig through help docs to find answers….

What are the most popular podcasting platforms in 2021?

Posted by on October 12, 2021 in Business/Marketing Strategies

Recently I saw a tweet from my acquaintance Justin Jackson over at Transistor.fm where he shared a blog post on Transistor written by his daughter (I don’t know her age, but it blows my mind that people I consider peers have kids old enough to write blog posts on company website) about her findings from a survey of her peers (Gen Z) and where they listen to podcasts. Her takeaway (graph below) is that Gen Z largely listens to podcasts…

Skills to Look for in a Marketing Hire

Posted by on September 9, 2021 in Marketing Operations/Marketing Strategies

Ever wondered about the most important skills to seek out in a new marketing hire? We’ve got you covered.

How to do and budget for local marketing and SEO, with Greg Gifford of SearchLab Digital

Posted by on September 2, 2021 in Business/Hiring a marketing provider/Marketing Strategies/SEO

Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10 – How searches change based on where you’re located Minute 7:25 – My pizza story – why local SEO is important Minute 11:25 – I do some searches in my…

How to build a marketing plan in 2021

Posted by on August 9, 2021 in Marketing Strategies

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. Today…

How to Tell When to Expand Your Marketing Team

Posted by on July 29, 2021 in Marketing Operations

It’s not always obvious when you need to bring on more team members. We’re going over a few of the most common signs.

Understanding the ROI of Content Marketing

Posted by on July 15, 2021 in Content marketing/Marketing Strategies

Ever wondered how to calculate the ROI of content marketing? In this post, we’re breaking down the calculations.

The 3 pillars of a holistic SEO framework

Posted by on July 12, 2021 in Marketing Strategies

Screenshot of SEO framework: Transcript Hey there. What’s going on? John Doherty from Credo here. So, today I want to talk with you about the SEO framework, SEO process that I teach to people that I’ve run at multiple companies, run for a lot of clients, ran in-house, ran when I worked at agencies. I want to present it to you, because I think it’s going to be helpful to you as you think about investing in search engine optimization…

What Is a Good Conversion Rate and How Do I Improve Mine?

Posted by on July 1, 2021 in What is

The concept of conversion rates has long been on marketers’ radar. After all, your online marketing efforts should aim to increase the number of paying customers. This is why, as a tell-all KPI for digital marketers, conversion rates have become a crucial metric. To help you navigate the concept of conversion rates, this article covers everything you’d need to know to optimize them. What Is a Conversion Rate? What Are the Different Types of Conversions? Amongst other marketing metrics, the…

Google Ads vs Facebook Ads – the Differences and Similarities

Posted by on June 17, 2021 in Marketing Strategies/Product Comparisons

So, you’re about to launch a marketing campaign, and the time has come. It’s time to choose between Google Ads and Facebook Ads. You want to get the best results for your time and money. So, this is an important decision. We know making critical decisions like these can be daunting, and that’s why we’re here with a comprehensive comparison. So, let’s put Google and Facebook in the ring. These two advertising giants will be competing based on: Audience size…

CPC vs CPM vs CPL – What’s the difference?

Posted by on June 14, 2021 in Growth/Marketing Strategies

Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. …

Link Building Strategies for SEO

Posted by on June 10, 2021 in Marketing Strategies

Hi, John here. After you read this post I highly recommend that you read my diatribe on doing better backlink outreach. In many ways, links are the very foundation of the Internet. They’re how all of us navigate various pages and websites — and search engines use them to “crawl” and index webpages. So if you want to drive traffic to your website and increase its authority, having the right link building strategies in place is a necessity. Considering how…

SEO HTTP Status Codes

Posted by on June 3, 2021 in SEO Tactics

What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you visit a website, your browser sends a request to the site’s server, and the site’s server answers with a 3 digits code: an HTTP status code. Simply put, these codes are the equivalent of a two-way conversation between your browser and a website’s server. They communicate about everything, whether things are going smoothly, touch-and-go, or…

How to calculate ROAS

Posted by on May 24, 2021 in Marketing Strategies

 Check out our ROAS Calculator to find your campaign’s Return On Ad Spend What is ROAS? ROAS is Return On Ad Spend, which is simply to say that it is the revenue made from the dollars spent on advertising. ROAS does not take into account other expenses beyond ad spend, so it is not a full picture of a digital advertising campaign (because we haven’t yet fully automated advertising!). ROAS is a great metric for advertising professionals to know,…

How to Find Amazon Keyword Research Data

Posted by on May 3, 2021 in Marketing Strategies

Selling on Amazon has never been easier. It’s also never been as competitive as it is now. That’s why it’s so important to optimize your listings on Amazon by using the right keywords. After all, Amazon is a search engine at heart with an algorithm of its own. However, compared to the major search engines such as Google, Bing, and Yahoo, Amazon indexes its ranking factors differently. Not to mention, its number of ranking signals is relatively low. So, this…

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