Subdomain vs subdirectory – what’s best for SEO?

Posted by on February 28, 2019 in Marketing Strategies/SEO Tactics

A few years ago, I was leading marketing on HotPads.com. We were dramatically increasing our content production, but we were still on an old blog platform (TypePad. In 2013.) and our content wasn’t getting traction. In the first month I was there, the blog received ~60 visits. In the last month I was there (18 months later), it received ~60,000. While we did a lot of things (cranked up content production, actually started doing keyword research to inform content, hired…

Google Search Console Guide

Posted by on February 21, 2019 in Marketing Strategies/What is

If you own a website, you already know how important it is to keep an eye on how your site is performing so that your visitors have the best experience possible. Thankfully, Google offers tons of free tools that are great resources for gaining more insight about your website. But you might not have added Google Search Console to your list of invaluable resources from the search engine powerhouse just yet. And you should. It can assist you in finding…

SEO Audit Checklist for 2020

Posted by on February 14, 2019 in Marketing Strategies/What is

Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still not getting the rankings you need to drive the traffic to your site that will drive your business? You may need to run an SEO site audit. SEO audits are one of the best ways to find out why your site isn’t getting the love from search engines that you think it deserves (and fix…

A proposal for better content segregation for better marketing results

Posted by on February 12, 2019 in Content marketing

If you’re writing content for marketing purposes and dumping it all on your blog, you’re doing your potential customers, your organic traffic, your lead generation, and therefore your business a major disservice. Over the last few years I’ve written about 400,000 words on Credo, between almost weekly (sometimes twice weekly) blog posts and our longer guides of which there are five. I started blogging in 2001, and early on built a pretty well followed (and linked to via blogrolls)  blog…

When should you invest in paid advertising?

Posted by on December 20, 2018 in Growth/Marketing Strategies

I have been an unabashed organic marketer for the last decade. I started by blogging in the early 2000s, then went deep into front end development in university, and fell into SEO around 2009. I’ve always loved the organic side of marketing, getting to dig into why things rank (or don’t), and how to work well with the algorithms to help them accomplish their goal of surfacing the best results for each individual query. Like many clients I’ve worked with…

How to diagnose a website traffic drop

Posted by on November 29, 2018 in Marketing Strategies

Has your website traffic inexplicably dropped and you have no idea why or how to fix it? A traffic drop can be a scary thing because it often goes hand-in-hand with a revenue decline. If you’re reliant on organic traffic for a large percentage of your business, then this can sometimes mean a strain on your business that leads to other uncomfortable realities like layoffs. If you’ve experienced this, we want to help you get your business back on track….

What is online marketing? Your guide to marketing a business online.

Posted by on October 4, 2018 in Marketing Strategies

It’s nearly impossible to avoid online marketing in today’s economy. After all, over 54% of the world’s population is now online. In North America, it’s a whopping 95% of the population! But what exactly is online marketing? While it’s a simple term, it’s often misused, misunderstood, or only partially explained. A Google search of, “what is online marketing?” turns up over one billion answers. Some of which focus on only content marketing, or just search engine marketing. While in reality,…

How many keywords should I try to rank for?

Posted by on October 2, 2018 in SEO Tactics

Looking for a new digital agency to help grow your business? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like to say that “Good SEO is good strategy combined with a consistent budget applied over time.” SEO can be very hard when this…

How to get more qualified leads for your business

Posted by on September 25, 2018 in Marketing Strategies

Do you work at or run a business that lives or dies by the number of qualified leads you bring in? If you’re a services business, especially a B2B business, of any kind then you know the struggle here. I wish I had a dollar for every time I heard this from a consultant or business: “I need more leads!” “My biggest challenge in growing my business is in generating enough quality leads.” For one of my many drip email…

What is content marketing? The guide to building your business with content

Posted by on September 11, 2018 in What is

If you’ve spent any time at all researching ways to get your brand in front of a larger audience, you’ve probably heard of content marketing. It’s now considered a staple in the digital marketing world, and many companies attribute a significant amount of their success to this approach. But if you’ve never used content as a marketing tool, you might be skeptical as to whether investing your time and budget in creating original resources, only to give them away for…

What is SEO? The ultimate guide to ranking your business in Google

Posted by on September 5, 2018 in What is

Search Engine Optimization (SEO) is one of the most widely searched for topics online (with 509,000,000 results). And for good reason: SEO helps grow your business. In fact, 66% of marketers said that improving SEO and growing their site’s organic web presence were their top priorities in 2017. We’ve all read the success stories and outlandish headlines about SEO taking a business from zero to thousands of visitors in just a few months. Andrew Dennis shared that he grew a…

Lead generation for services businesses

Posted by on August 16, 2018 in Marketing Strategies

If you run a service business and you need to generate more leads for that business, then listen up. Over the last few years I’ve seen over 1,600 businesses looking to hire a marketing provider to help them grow their business. Yes, I generate leads for others, professionally. Over the last few years I have learned a TON about lead generation. I’ve done many things right, I’ve done many things wrong, and I’ve learned a process that works well for…

How to rank higher in Google – 7 SEO tactics that work

Posted by on July 13, 2018 in SEO Tactics

Looking for a new digital agency that can accelerate your SEO results? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. The SEO world is ripe with advice and people giving you “weird tricks” to help you rank higher on Google. Unfortunately, for the non-SEO professional this can be incredibly overwhelming and oftentimes quite counter-productive to actually ranking higher! So what’s a person to do?

How to create a killer content pillar

Posted by on June 7, 2018 in SEO Tactics

Whether you’re working for a small business or publisher, what you’re often looking for is a sustainable source in growing their business or traffic. Blogging is well-known and with content being channel agnostic, it’s important to change your approach based on the changing trends and platforms that serve your audiences. So with this, it’s worth noting the fact that social sharing has declined by 50% in the past 3 years and that Google’s dominance in driving referral traffic to the…

How to use SEMrush for SEO competitor analysis

Posted by on May 8, 2018 in Marketing Strategies

If you’re looking to dominate the search results for your most important keywords (combination of traffic and profitability as gauged by CPC), then one of the most high-impact activities you can undertake is a complete competitor audit. You might have a good idea who your main business competitors are, but do you have a good idea who your search results competitors are? And from there, do you know how they are outranking you? Even if you are not a professional…

5 Marketing Lessons From An Aging MLB Player’s Perfect Game

Posted by on May 1, 2018 in Marketing Strategies

Bartolo Colon is a professional baseball player who still experiences success after 21 seasons, despite being 44 years old and likely more than 300 pounds. Here’s what digital marketers can learn from his approach.

Are you wasting budget on “content marketing”?

Posted by on March 15, 2018 in Growth/Marketing Strategies

Every business today needs to have an online presence. Whether it’s Yelp and Google My Business pages for a local business, listing pages for a real estate company, or pages tailored towards your audience for a SaaS business, you have to be findable online. And for a lot of businesses, digital content marketing (content marketing is not just online!) makes a lot of sense. You can educate your audience, help them make better decisions about buying, and use it to…

8 marketing metrics for SaaS businesses to track and know

Posted by on February 20, 2018 in Business/Marketing Strategies

Marketing is a black box, right? I remember when I was in university from 2003-2007 and had friends who were marketing majors. Marketing seemed like a total black box to me because I had no idea how to do it. Cue irony because now marketing is what I think about everyday (and guess what, this post that you’re reading is marketing for my business!) If you’re not a marketer, then you might be super confused about how to actually grow…

Do “Beginners Guides” Make Sense for Your Business?

Posted by on February 8, 2018 in CredoCast/Marketing Strategies/SEO

Also find us on iTunes. A little bit of a different video for you today. One topic I have become very interested in, because it’s something I’ve been working through at Credo, is making sure you are producing the right content for your audience. I know it’s Marketing 101, but sometimes it takes time to figure out who you best serve and then double down on them.

Three things I changed at Credo that have helped us generate better leads

Posted by on January 17, 2018 in Business/Marketing Strategies

Something I get asked a lot is how Credo generates projects, or “leads” as people like to call them. I prefer to call them projects because they’re more than a traditional lead which can mean anything. A “lead” in the digital marketing world can be anything from an email address to a full scope from someone who is ready to buy right now. I talk about projects because we’re a business that makes its revenue off referrals. We generate the…

What do Google’s new expanded meta descriptions mean for your business?

Posted by on December 19, 2017 in Growth/SEO Tactics

If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they are making meta descriptions almost twice as long as before. They said to Barry Schwartz over at SEroundtable/SearchEngineLand/RustyBrick: We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average. When you search my brand…

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