What To Read As A Link Builder

Posted by on December 20, 2016 in Marketing Strategies/SEO Tactics

Prescript: need to hire a link builder on a consulting basis to help you grow your company? You can find them here on Credo. If you’re a new link builder, you probably struggle with where to start learning. When I started in SEO full time in 2010, there were an amazing amount of fantastic new blog posts being written about link building, complete with new ideas and strategies to test. Link building was fun. The times have changed.

On-page SEO Guide for marketers and non-marketers

Posted by on October 3, 2016 in SEO Tactics

Are you a consultant or work inside an agency where you frequently need to give onpage SEO recommendations, yet you have not yet built out a full list that you always make sure to send to your clients when they ask? Or maybe you believe (as I do) in bespoke work and that no template works perfectly for every client. Over the years I have been asked by clients time and time again to provide onpage SEO recommendations, though I…

How to Brainstorm Blog Post Ideas Your Target Audience Will Love

Posted by on September 26, 2016 in Marketing Strategies

If you’re struggling to come up with new blog post ideas, you might be thinking: Why does this blank Word document look so daunting? I mean, you know your audience better than anyone. And you know how to market to them. So, why does making a list of topics seem impossible? Chances are, you just need a good brainstorming session to get yourself back in the groove. Let’s talk about 4 methods you can use for better blog post topic brainstorming. By…

How To Start A Podcast For Your Business

Posted by on August 10, 2016 in Marketing Strategies

Looking for a new digital agency that can accelerate the growth of your Podcast? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. Interest in podcasts and starting a podcast has gone THROUGH THE ROOF in the last few years: Like any new or quickly rising tactic or strategy, you need to ask yourself if starting a podcast is right for you and your business. We all have our strengths and…

8 Enterprise SEO Specific Issues and Why They Matter

Posted by on June 22, 2016 in SEO Tactics

Imagine you own a BMW. You love driving this car, with its sweet V8 engine and fantastic handling. You feel like you’re riding a bullet train on rails around sharp turns, and it’s fun. Boy is it fun. (Can you tell I’m a cars guy?) One day your car starts to smell funny. There’s no smoke or engine knocking or anything, but something’s not right. What do you do? Do you take it to the Honda dealership and ask them?…

The Small Business Marketing Automation Stack

Posted by on May 30, 2016 in Marketing Strategies

I once subscribed to the school of thought that marketing automation was lazy marketing. I thought it was depersonalized, spammy, and not the right way to do things.  I’ve since changed my mind while running my own small business (and helping to scale a different business with a small yet mighty team) because when you have few hands on deck to make everything happen, you have to increase production beyond what you are physically or mentally capable of doing. Dilbert’s creator Scott Adams once said:…

The Best WordPress Lead Generation Plugins for Businesses

Posted by on March 17, 2016 in Business/Marketing Strategies

There are a whole host of WordPress plugins. At a quick glance at the WordPress Plugin directory shows that there are close to 43,000 plugins available. That number does not appear to include those stand-alone plugins that work with WordPress. In the unofficial WordPress Plugin Directory, there are 22 different categories of plugins, with over 2,700 subcategories. That is a lot of plugins! Based on our experience, here are the 8 best WordPress lead generation plugins, both paid and free….

Does Ranking #1 In Google Still Matter?

Posted by on March 3, 2016 in Marketing Strategies

Today I learned that 62% of SEOs are less focused on #1 rankings than five years ago. For years, search engine marketers and specifically SEO professionals have focused on getting their keywords to that ever-elusive and super competitive #1 spot in the search engines. Specifically, we have been hyper-focused on ranking #1 because we’ve believed that they get more traffic and therefore better leads/conversions. The search results are constantly in flux, though, as shown via Dr. Pete’s Mozcast Metrics and Algorithm Change…

The Marketing Email You Are Not Sending But Should Be

Posted by on February 9, 2016 in Marketing Strategies

Today I want to tell you about the email that we launched when I was at HotPads that outperformed our expectations, and it’s something that most companies out there should do. I can’t wait to do it on Credo someday when I have the right data in place (more on that some other time) because I know that it drives leads like crazy and when you drive leads you drive revenue. Those of you who know me know that I…

Should I Do SEO?

Posted by on January 18, 2016 in SEO Tactics

Any SEO consultant or SEO agency owner will inevitably get asked this question sometime during their career: Should I (or my business) do SEO? Well folks, we at Credo want to answer this question for you once and for all, We created this handy-dandy flowchart for you to send to anyone who asks this question:

How To Set Up MailChimp in WordPress

Posted by on December 10, 2015 in Business/Marketing Strategies

If you do email marketing through MailChimp and your site uses WordPress, congratulations. You’ve already gone through the challenges of finding a domain name, getting hosting (we use WPengine), starting to publish content, and beginning to generate an audience. You’ve also signed up with MailChimp and started to think about how you are going to use email marketing to help grow your business. A lot of the hard work is done, and now you need to connect up the two…

How To Use SEO To Dominate Your Startup’s Branded Searches

Posted by on November 2, 2015 in Marketing Strategies/SEO Tactics

Startups know that SEO matters, but what they also know is that you need to get your company in front of the right people at the right time. For a small startup, this is key to survival. What a lot of startup don’t do is leverage everything within their power to control their brand and put the most important information about them front and center when potential new customers (or investors) have heard the brand name and conduct a search…

What Are The Most Effective Social Media Content Types?

Posted by on October 20, 2015 in Marketing Strategies

Social media marketing has come into its own in the last few years, and the pace of innovation in the space is fast. Point blank, if your business is not using social media marketing to grow your business, you need to investigate it. There are many types available: Retargeting of existing users for purchases (think abandoned shopping carts) or re-engagement (come buy this thing because you liked this thing) New customer acquisition Content promotion The list goes on and on….

Do SEOs and Marketers Take NoFollow Links Into Account in 2015?

Posted by on October 16, 2015 in SEO Tactics

Last week we received a tweet asking about nofollow links for SEO. My response in the moment was “I don’t remember the last time I thought about follow/nofollow when it comes to link building” but then I realized that since I haven’t (really) been building links in the traditional way for a couple of years now, I don’t know what marketers think about nofollow links these days. I conducted a survey over here on my personal site to see what people…

How To Hire A Growth Team For Your Business

Posted by on October 8, 2015 in Marketing Strategies

If you’re involved in the tech marketing world at all, you’ve heard the term “growth hacking” is now all the rage. Everyone wants tactics that will 10x their business in less than 5 minutes of work, right? The reality, though, is that these unicorn hacks only happen once in a blue moon and real growth comes from consistent investment in growth channels that are known to work and can be leveraged in unique ways for your business. So how do…

How to Write Blog Articles to Maximize SEO Benefit

Posted by on August 11, 2015 in SEO Tactics

A question we often get asked at Credo is: “What is the best way to write blog articles to maximize SEO benefit?” We firmly believe that you don’t have to be an SEO expert to leverage the power of SEO for your site, whether a small business or large corporation. A bit of SEO knowledge can go a long way, especially when you know your audience’s needs and the content that they are interested in. Here are some tips to…

How To Learn SEO – Business Edition

Posted by on January 26, 2015 in SEO Tactics

SEO, to the non-marketer, may seem like a magic combination of witchcraft and wizardry. You hear terms like “links”, “canonicals”, and “duplicate content” being thrown around which cause your head to spin as if you were high on a mountain with a brain deprived of oxygen. Not a fun place to be (unless there is a lot of powder below and you push through the pain). The goal of this post is to give you, the business owner, resources to…

Easy Keyword Research for SEO

Posted by on October 10, 2013 in Marketing Strategies/SEO Tactics

How to do Keyword research for free (and with paid tools) from John Doherty Note from John: If you’re looking to hire someone to do keyword research for you, check out our SEO companies and contact Credo for help connecting with the right ones. At the foundation of every SEO project is keyword research. Simply, keyword research is the process of identifying high volume, accessible, and profitable keywords to target with website pages or content. By conducting keyword research, you…