In my time running Credo and working both inhouse and agencies, I’ve seen a lot of companies pitch work. Some are super effective, others not so much.
One of the most amazing things I’ve learned is how varied consultants/agencies are in their pitches. Some go to amazingly great lengths and put together in-depth Powerpoints with custom graphics. Others go much lighter and run a crawl and look at OpenSiteExplorer. Still others just package it up and sell the same thing to multiple clients.
In this week’s view, I talk about how I advise people to go about it. You’ll learn:
- Why I don’t think you should do a ton of work
- How and why to pitch a discovery phase in a project
- And more.
Hopefully you’ll learn something new.
You’ll need the password CredoPlus! to access the video:
How Much Work Should You Do For A Proposal? from John Doherty on Vimeo.
As always, I love hearing your feedback. Hit Reply and you’ll get me directly. If you have a question you’d like to see me address, that is the perfect time to do it!
Until next time –
John
