Porter Service – Marketing hiring consultation

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Not sure how to staff the marketing function at your company?

I’m John Doherty, the founder of Credo. As a former agency marketer, solo consultant, and inhouse head of marketing on two large national brands, Credo has now helped 3,000+ companies put together a plan for who to hire, what to spend, and then we’ve facilitated that process.

Simply fill out the form on the right and check out with a credit card, then schedule your consultation!

Advice from an industry veteran

It’s hard to know what exactly you need to do to grow your business, and hiring the wrong agency or consultant is very expensive and frustrating. When you’re not a marketer yourself, then you probably feel lost.

If you are not sure where to take your company’s marketing, then you need the Porter Service.

Price: $249

What you get:

  • We’ll have a 50 minute phone call where we discuss your business’s marketing function and experience;
  • We’ll talk about if you’re ready to hire an agency, or if you need to set yourself up for better success before you are ready to hire;
  • We’ll discuss the budget you need to hit your goals with digital marketing;
  • If it’s the right fit, we’ll make personalized recommendations for agencies/consultants you should speak with, and introductions if it makes sense.

For just $249 (my normal hourly rate for consulting is $600+), you get access to my 10 years of digital marketing experience across agencies, inhouse, and working for myself. You will walk away with clarity on what direction to go with your marketing, how to structure your marketing organization based off your goals, and help hiring the right provider if it’s the right step for you.

Isn’t that better than wasting money hiring the wrong agency or consultant by trying to do it yourself?

All Porter calls are done personally by Credo founder John Doherty. I have personally seen over $85,000,000 (yes, million) in marketing work come through Credo, worked with over 150 agencies and consultants, and built marketing teams inhouse while also consulting with some of the largest sites and coolest startups in the world. I am trusted in the digital marketing industry and love helping people like you.

“We needed a consultant to bridge our SEO efforts while we attempted to hire an in-house Director of SEO. John lined up four qualified options within a day, and we ended up landing the single most qualified person in our entire industry within 2 weeks. It was 1 part luck, 1 part Credo. The Porter Service will be my first stop for talent on all future projects.”Jason Billingsley, Cofounder of

John is a wealth of knowledge, very clear and focused in his delivery. Worth every penny.Seth Price, Cofounder of

My session with John proved that you can get a lot done in a little time, when you’re working with the right people. He was knowledgeable but easy to work with. In SEO, specifics are key. With his examples and clear direction, we were able to quickly resolve my open questions and I walked away with confidence on what to do next.Paul Skirbe, Director of Strategy/Marketing at MedMeme LLC

As a seasoned digital marketer of 10 years, I have no problem identifying agencies who can deliver results. The problem is the time and money it takes to figure out which agencies are good at a specialization like link building and content marketing. This is where Credo excels. They quickly identified the agencies that best fit our specific needs and introduced us to them. Our call literally saved us countless hours and thousands of dollars. We’ll definitely use Credo again for future needs!

Josh Smith, Senior Earned Media Specialist at

What you get

The Porter Service is a deep dive into your marketing organization. After the call is complete, you will have:

  1. An overview of your current marketing setup;
  2. Our recommendations of positions to hire and how to structure your marketing organization to get the most out of working with an agency (if that is the right recommendation);
  3. If it’s right, a defined project and introductions to the right marketing providers for your business’s specific needs.

If you are looking for in-depth content on many of things we’ll cover on the call, you can also download our guide to hiring an agency.

After seeing 3,000+ digital marketing projects come through Credo, we know that there is no “best” agency or consultant. What you need depends on your business, your goals, your marketing organization, your budget, and so much more.

Let us help you get clarity on that through the Porter Service.

Who is John?

Hi I’m John Doherty. I’m the founder and CEO of Credo, a veteran and internationally recognized SEO consultant, and I love helping businesses grow. I’m good at it, and I want to help you.

I live in Denver Colorado with my wife Courtney, our daughter Tatum, and our very large black labrador Butterbean. When I’m not working I’m in the mountains. Depending on the season I’m skiing, rock climbing, mountain biking, backpacking, or climbing to the top of a tall peak.

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