I get asked often by consultants and agencies for feedback about how they sell business. I see a lot of the sales discussions happening via email between Credo pros and the businesses contacting them through the platform, so I see many varying styles. My goal with Credo is to help you close more business. To that end, I’m starting something new – The View From My Seat.
A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I asked Everett to write this post because I have seen a number of Inflow’s sales cycles and am very impressed with how consultative they are in their process. I believe that this is paramount to the success of consulting businesses who charge a premium for their services. Because they charge a premium, they can afford…
Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about writing this post because he uses a great workflow that helps him qualify leads and send the ones that are not a good fit for his agency to Credo, so that they can find the right agency or consultant for their needs. Mike found that by implementing this into his workflow, his response time to…
I’ve been in the digital marketing world for about 6 years now and have worked at 2 agencies, two brands inhouse, and now I’m running this company whose blog you are on and doing a bit of side consulting myself. As such, I see and have seen a lot of emails and leads from people seeking SEO services. The SEO and digital marketing industries are still in their nascent early stages. Until just a few years ago, it was relatively…
Looking for a new digital agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages and disadvantages. If you’re a…
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