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We’ve helped numerous clients transition their no-income sites into highly profitable online businesses that are bringing in consistent passive revenue. And I’m here to share some good news: You don’t have to spend much money to see big financial results. You can even leverage a free website as your foundation.
So, how do you start boosting your SEO through website monetization? Check out the following seven tactics to improve both your search rank and revenue.
1.) Build a blog.
This is truly the best way to leverage the power of content on your website. Organic traffic, or the people that come to your website simply because they found you in a search, is the Holy Grail of online marketing.
Adding a blog to your website is a great way to help your site rise up the Google Search rankings. And boosting your traffic makes you more attractive to potential businesses you can then partner with for affiliate marketing (another revenue booster).
2.) Use keyword research or a search query response strategy.
As you expand your website and blog, it’s important to get an idea of how big your niche market is. To outline a solid picture of your competition, search online for topics similar to your business focus. This can help you identify how big the search volume and potential is for your business to grow and find success in today’s market.
Next, dial down into individual search queries you’ll be targeting with your content. You’ll need to figure out how many people are actually searching for these things, and spend time focusing on content that is going to directly answer their search questions and drive the most traffic to your website.
3.) Aim to land a “position 0” or featured Google snippet.
The coveted “position 0” is what appears on your first search engine results page (SERP) above the top ranking. This is usually illustrated in an expanded paragraph or “answer target” directly relating to the search query text.
For example, if you type “what is SEO?” into Google, a featured snippet will likely be an encyclopedic answer to that question, along with a few follow-up questions and answers, much like the following:
SEO , or “ search engine optimization” is the process of taking steps to help a website or piece of content rank higher on Google.
How long does SEO take?
What is the most important factor in SEO marketing?
How can I learn more about SEO?
If you’re able to land a featured snippet, your organic standard search rank will also remain on the SERP, too—so you’ll be listed twice on the first search result page. That’s a big win for your SEO!
4.) Focus on quality content creation.
Once you’ve identified your content niche and a few key blog topics, you can start crafting content to rank high in SERP.
The more original and unique-to-your-site blog content you can post each month, the more opportunities you’ll have to elevate the authority of your website and search rankings.
Google isn’t going to penalize you for blogging too often, but they will penalize or ignore your website if you aren’t creating new, original content.
5.) Amp-up your domain authority and authenticity.
Google and other search engines grade your website on its “authority” within a particular industry and assign a rank ranging from 1-100. One of the main components of our Branding Agency strategy is to help you build a site that’s rich in authoritative content—and ranks high for authenticity.
You may not realize that Google is cracking down harder on link spam, and more people are looking to acquire high-quality backlinks. Strategic journalists partners, seeking expertise to include in their content with sources who have that expertise. A good way to add authentic backlinks to your site strategy is to check out Help a Reporter Out (HARO) and make yourself available as an industry expert. If you’re able to partner with a journalist, you will be named as a source in their article—with a potential link back to your site. This positions you as an industry expert and trusted service provider. And, it drives quality traffic to your website.
Learn more about HARO.
6.) Consider advanced monetization methods:
Every website should have a minimum of two forms of monetization. With an eCommerce site you already have one form of monetization: Online sales. A second consideration is to also participate in an affiliate marketing program. And, in partnership with these two methods, you can even add a third and fourth option: Place sponsored ads on your blog posts and sign-up with Ezoic, one of the top-rated platforms available for easy and passive website monetization.
Find out more about how working with an SEO team can help boost your site’s rank and revenue!
Custom Shopify Development. The client would request a custom landing page for various campaigns (back-to-school promos) with subscribe & save functionality options for checkout.
The client would provide a Figma file, mobile video, and a gif. Using a staging link we'd collaborate with the client to complete the projects.
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