Bobby not only has a deep understanding of all aspects of search marketing based on YEARS of experience but has a practical understanding of how to integrate online marketing into a company's overall strategy. He knows the importance of getting to understand a company's business; learning what the firm does, where and how it gets its customers, what kind of customers it wants, what kind of message it should send them, and where it can find opportunities for growth. Bobby knows that a website does not exist in a vacuum and is not just a work of art; he knows it is a tool to help a company achieve its larger goals and bases his approach around that goal. I know this from personal experience: that is how Bobby approached his assignment with my own company (an online retailer) several years ago when we were trying to increase traffic and revenue in preparation for selling the company, and his results were astounding. Bobby understands how the web works, and he understands how business works, and that is a powerful combination.