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Credo Pro
Ghost Marketing
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Ghost Marketing is a specialist link building and digital PR agency based in the UK dealing with clients worldwide. We generate powerful editorial links for…

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Aleyda Solis – Orainti

Aleyda Solis
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Aleyda is an International SEO Consultant -service that she provides with her consultancy, Orainti-, SEO trainer, speaker (with more than 60 conferences in 15 countries…

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Greg Gifford

Greg Gifford

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With over 15 years of experience in marketing local businesses online, Greg Gifford is one of the leading experts in Local SEO. Greg has been…

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iPullRank

Credo
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iPullRank is a better performance marketing agency that’s all about delivering great results for great clients. We’re a bold, young shop that’s about doing work that…

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Best Local SEO Companies

These listed local-seo companies have all been hand-vetted by the Credo team. Everyone listed goes through a qualitative phone screening as well as a quantitative inspection of two present or past clients. Credo only lists the best seo agencies we can find.



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"Finding a partner that fit our needs and online strategy has never been faster, easier or more painless. Sent one email and got matched the same day with the right guys doing the right thing and for the right price! Highly recommend!"
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How to hire a local SEO company

As a business owner, you should be focusing on new ways to market your business. You should have a great looking website with a blog filled with quality content. It is also important that you have a profile on several social media sites.

Hopefully, you are focused on search engine optimization, otherwise known as SEO. You need to cater all of your content for your audience so that it seems to engage them even more.

Focusing on marketing and SEO will work well for most business. However, if you have a specific location, you also need to be working on your local SEO.

What is local SEO?

Local SEO takes search engine optimization to a whole new level. It is very effective when trying to reach new local customers who just happen to be looking for products and services online.

By using your city, state, and region through your content marketing, you are going to find a whole new group of local customers. You also need to utilize Google My Business listing to make sure that you get in front of as many people as possible.

How does it work?

In order to be found online by your local customers, you need to focus on three core elements.

  • This is determined by how close your business is to the person searching.
  • Are your products and services relevant to what potential local customers are searching for?
  • What your customers are saying about you means a lot. Because of this, you need to be monitoring your reviews and go above and beyond to make sure that your customers have a good experience with every visit.

To do so, you need to do the following:

  • Localize your website. It is important that you include your city, state, and region throughout the site. Make sure that, when a potential customer is looking around, they know where you are located.
  • Claim your Google My Business listing. This is an important step to put your business in front of local search results (including Google Maps). The truth is that most businesses aren’t taking advantage of this step, which could really help you grow your local SEO.
  • Monitor your reviews. Reviews are essential when it comes to local SEO. Search engines want to know that they are sending people to businesses that can be trusted. Make sure that you take time to keep up with your reviews.
  • Use links. Links are essential for good SEO. If you are trying to get ahead locally, make sure that you link your local newspapers and other local businesses to put you ahead of the others.
  • Think about local citations. Local citations are when your business gets mentioned online. Part or all of your address should be included for it to qualify as a local citation.
  • Focus on local SEO with your title tags, headers, meta descriptions, and much more. You need to make sure that you include your city, state, and region in your title tags, headers, and meta descriptions.

What are some challenges that I may face?

Trying to reach more people using local SEO is not always easy. In fact, you might find yourself struggling with some common challenges. These include:

  • Not thinking locally. Many businesses forget to put their address on their website. However, it is essential that you sprinkle your city, state, and region through your website and content in order to be found.
  • No reviews. Reviews are essential for local SEO. New businesses often struggle to get reviews, even though they do everything that they can to give their customers a good experience.
  • Not enough time. Most small business owners don’t have enough time to think about marketing and local SEO. They have more pressing issues (such as taking care of customer’s orders) and their marketing doesn’t get enough attention.
  • Changing landscape. Google makes thousands of algorithm updates a year. You are going to have to stay on top of these changes in order to keep your business on top.

Because marketing and local SEO are so complicated and time-consuming, many businesses hire someone to do the hard work for them. These people can usually do a lot with a little bit of money because they are talented. They know what works and what doesn’t so that all of your marketing efforts are working as effectively as possible.

What does a typical engagement look like?

Part of determining whether you are getting the engagement that you want, you have to stay proactive. The follwoing are some things that you need to focus on when you are doing your local marketing.

  • Technical and content audit to identify needed technical and content changes. You are going to have to go over your website and content on a regular basis to make sure that you catch any areas where you need to make changes or improve, in order to get the most out of your marketing. It is especially helpful to catch these early.
  • Content creation and promotion. Though you may think that all you have to do is create content, the truth is that you are going to need to promote it all over the web. You may want to share your content throughout social media, with your email list, and much more.
  • Active local citation procurement to help with local map rankings. It is up to you to make sure that you are getting the local citations that your business deserves. To do this, you are going to have to come up with a strategy to monitor your reviews. You are going to want to have some control over how your business is seen online.

If you are confused about local SEO and want to make sure that you are doing as much as you possibly can to get your business noticed, don’t hesitate to contact us today. We will be glad to help you put together a marketing plan that gets you the results that you deserve.

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