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Sam McRoberts

Sam McRoberts

Sam McRoberts
Average rating:  
 3 reviews
by Trey on Sam McRoberts
Great Experience, Very Valuable, Highly Recommend
Your Job Title: CEO

Sam provided our company with a fully comprehensive and all encompassing SEO audit and strategy. It was beyond my expectations. It was clear he put a lot of time and thought into the deliverables and our company will be much better off after putting his strategy into action. Highly Recommend.

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Sam McRoberts is the founder of VUDU Marketing, an SEO consulting firm that specializes in in-depth SEO audits and strategies. Sam has been in the…

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John Reinesch
Average rating:  
 4 reviews
by Ella on John Reinesch
Detailed, proactive and personable
Your Job Title: Founder

I've worked with John for a few months and have really enjoyed his thoroughness and true desire to improve a client's performance. He is proactive in suggesting content to create and is super organized, even creating easy to understand dashboards for the client. I look forward to working with John on many more projects.

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John is a digital marketing strategist with expertise in developing SEO campaigns, PPC, & Web Analytics. He has a passion for growing businesses by improving their lead generation…

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Preferred Partner
BigWing
Average rating:  
 0 reviews

Founded in 2010, BigWing has grown from a small local SEO agency to an international agency serving clients in 26 U.S. states, Mexico, Canada, Puerto…

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Juris Digital
Average rating:  
 2 reviews
by Michael Beliz on Juris Digital
Great SEO company from people who care
Your Job Title: Attorney/Owner

Over the years I have spoken with many SEO companies. Juris Digital is the one of the few, maybe the only, who produces quality work, great results, and excellence customer services.



I am far from the biggest law firm, however, I am able to complete for rankings for highly sought after keywords in a very competitive geographical area. Juris Digital walked me through the process of how to build and SEO my website. They though of creative ethical ways to move my website up the rankings. With their knowledge and expertise, I have seen great results to my SEO.



Most importantly I feel like the people at Juris Digital really enjoy their work and care for my website. They have a passion that I can hear every time I speak with them on the phone. They keep me update on my website. Whenever I reach out to them, they always response back within a short amount of time.



I highly recommend Juris Digital.

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Juris Digital is a law firm digital marketing company that is focused on helping law firms get more clients through Organic SEO, Local SEO, PPC,…

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Garrett Digital
Average rating:  
 0 reviews

Garrett Nafzinger is an SEO consultant and founder of Garrett Digital based in Austin, Texas. Garrett helps organizations and businesses grow traffic, leads, and revenue…

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Louder Online – Aaron Agius

Louder Online
Average rating:  
 6 reviews
by Ryan Speak on Louder Online
G-O-L-D
Your Job Title: Director at Speak Realty

Aaron is my go-to-guy for content and digital marketing. He has guided our team to develop and implement smart actionable strategies to boost our online profile, and create a steady stream of leads.



The online marketing game is constantly evolving, so it's imperative as a business owner, that I stay on top, to maintain a competitive edge. Every time I speak with Aaron, I get a nugget of gold to implement.

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Aaron Agius is one of the world’s leading content marketers. Co-Founder of the acclaimed digital agency, Louder Online, the agency is regularly sort out by iconic brands…

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Preferred Partner
FiveChannels.com

Five Channels

Five Channels
Average rating:  
 0 reviews

“We’re experts at getting your brand and message delivered to your audience!” As a result, you will get more leads to grow your business, but…

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Nifty Marketing

Nifty Marketing
Average rating:  
 4 reviews
by Heidi S. on Nifty Marketing
So pleased with the SEO strategies!
Your Job Title: Office Manager

Nifty Marketing is a talented group of creative professionals. Not only have we received excellent customer service from our account managers they are also extremely helpful and answer our many questions as we continue to grow our business.



We are so pleased with the optimization strategies they have applied to our website. We love seeing our website at the top of the list time and time again.

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Nifty was forged out of a potato field in Idaho. No joke. We got our start selling Idaho Potatoes online in 2009 and now have…

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White Hat Ops
Average rating:  
 1 reviews
by Sherri O on White Hat Ops
Top Rated SEO expertise
Your Job Title: President

Jonti Bolles of White Hat Ops is not only an incredible SEO expert but she brings an understanding of branding, business and how people communicate to each job. She is tireless in her willingness to educate clients in best practices and what all of the analytics mean. She has helped S.O. Creative move the needle on the world of web, digital advertising and measurement. I would definitely recommend White Hat Ops for any of your projects.

We were founded by owner Jonti Bolles to provide sustainable, ethical marketing results to small and medium sized businesses, nonprofits and associations. We have continued…

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Heroic Search

Heroic Search

Heroic Search
Average rating:  
 9 reviews
by Jerrod Ainsworth on Heroic Search
Great Service!
Your Job Title: Owner

Heroic Search is true to their word and are helping my business rank in the city we are headquartered. They are fast to respond to any questions or concerns.

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Heroic Search is a search marketing agency with locations in Dallas/Fort Worth and Tulsa, OK that primarily handles SEO, content marketing, and link acquisition. Although a…

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Move It Marketing
Average rating:  
 4 reviews
by Jill Quick on Move It Marketing
Passion for SEO, Excellent Results
Your Job Title: Consultant and Trainer

Dawn is one of those professionals that you meet and you realize, in an instant, that they absolutely love their job, almost obsessed with the subject, and they are really , really bloody good at it!



When I meet people like this, I always want to work with them, as passion for a subject and depth in knowledge just gives you incredible work.



I met Dawn in 2013 at the IDM when I was guest lecturing on her diploma, we have since worked on a number of consultancy projects together. Dawn's knowledge of SEO is both impressive and extensive and she is able to bring a real mix of practice and academia to her work.



Dawn has a great understanding of the mechanics of search engines and how sites are perceived by them. She is able to bring this in-depth understanding to campaigns with excellent results.



One of the best technical SEO people that I am likely to know in my professional lifetime.

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Bertey are specialists in organic search, technical SEO, SEO audits and large scale site-drop analysis. The digital marketing agency has been established since 2012 and…

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Digital Slingshot
Average rating:  
 4 reviews
by John Bolen on Digital Slingshot
Driving Online Success
Your Job Title: President

With Chris's help, we have seen our business grow to be the dominant driving school on Florida's Treasure Coast. Our online registrations for drivers ed, ticket classes, driver's license test and other services have far exceeded our expectations.

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With an online marketing career spanning 20 years, Chris has experience in a variety of verticals including: • Retail business both domestic and international •…

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Content Harmony

Content Harmony
Average rating:  
 4 reviews
by Content Manager on Content Harmony

I've enjoyed working with Content Harmony. They performed well and were very responsive. They respect that I have other projects and so priorities inevitably get shifted. I've worked with a couple of companies who have relatively big names but it became rapidly apparent to me that the person running my account didn't actually read the content that they had generated for me before they sent it over. At Content Harmony, I worked with very conscientious people. They took the time necessary to edit completely before sending me exactly what I wanted.

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Content Harmony is a content marketing agency based in Seattle, WA. We help our clients increase sales, audience engagement, and customer retention through targeted content…

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Papaya Internet, Inc.
Average rating:  
 1 reviews
by Dan Grossman on Papaya Internet, Inc.
Bobby understand both the web AND business!

Bobby not only has a deep understanding of all aspects of search marketing based on YEARS of experience but has a practical understanding of how to integrate online marketing into a company's overall strategy. He knows the importance of getting to understand a company's business; learning what the firm does, where and how it gets its customers, what kind of customers it wants, what kind of message it should send them, and where it can find opportunities for growth. Bobby knows that a website does not exist in a vacuum and is not just a work of art; he knows it is a tool to help a company achieve its larger goals and bases his approach around that goal. I know this from personal experience: that is how Bobby approached his assignment with my own company (an online retailer) several years ago when we were trying to increase traffic and revenue in preparation for selling the company, and his results were astounding. Bobby understands how the web works, and he understands how business works, and that is a powerful combination.

Since 2002, I’ve helped small businesses grow through search engine optimization, paid search marketing, social media advertising, and email marketing with a focus on ROI….

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UpBuild

UpBuild

UpBuild
Average rating:  
 2 reviews
by Morganne Hatfield on UpBuild
Knowledgeable, Thorough & Responsive - The Best SEO Team Around!
Your Job Title: Demand Generation Manager

Mike will always be my #1 trusted SEO advisor and I'm very grateful to have had the opportunity to work with him at our prior agency, and now via UpBuild. He's built an incredible team who takes the utmost care to their work. I especially appreciated how easy it was to communicate with them (Slack is the best) on any issues or questions I had, no matter how big or small. They exceeded my expectations with all deliverables and I hope to have the chance to work with them again.

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UpBuild team leads the industry is technical SEO and advanced analytics. Our sweet spot is “technical marketing”, the overlap between the marketing and development skill…

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Credo Pro
Semantica

Semantica

Semantica
Average rating:  
 0 reviews

Semantica is a team of WordPress Developers and Online Marketers (AdWords & Analytics Qualified) based in Cape Town, South Africa. We specialise in producing WordPress…

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Credo Pro
Gianluca Fiorelli

Gianluca Fiorelli

Gianluca Fiorelli
Average rating:  
 0 reviews

Italian-born, resident in Spain, collaborating with clients and agencies from all over the world and tri-lingual, Gianluca Fiorelli is an independent Strategic and International SEO…

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Credo Pro

32 Points Marketing, LLC

32 Points Marketing, LLC
Average rating:  
 3 reviews
by Vincent Mok on 32 Points Marketing, LLC
32 Points are a pleasure to work with
Your Job Title: Founder & Digital Advisor

I have collaborated with Michael & team over the last few months in supporting a client I have and their efforts with paid Facebook ads.



He is great to have in strategic discussions, easy-going, and maintains a positive attitude even during the occasional tough situation.



I'd recommend him to others

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32 Points Marketing was founded by Michael Abolafia in order to help mid-sized businesses grow their online sales through comprehensive digital marketing strategies. With more…

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Credo Pro
David Carralon
Average rating:  
 3 reviews
by Maddison Lizzy on David Carralon
great seo expert with many years experience
Your Job Title: Communications and Marketing Manager

I worked with David for many years where he led our SEO strategy for the whole organisation present in over 100 countries. He played a crucial role in putting us on the digital map and improving our SEO ranking. He is highly strategic and an added value to any organisation.

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David is an international SEO Consultant based in Paris and London helping clients around the globe. With extensive digital marketing experience in the education, recruitment,…

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Inseev Interactive
Average rating:  
 0 reviews

SEO & PPC Services from Inseev Interactive Inseev Interactive is a performance digital marketing agency based in San Diego. We specialize in SEO, PPC, and…

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Ramon Contreras
Average rating:  
 3 reviews
by Mitch on Ramon Contreras
Excellence
Your Job Title: Fitness Coach

I've worked with Ramon on a ton of projects, and it's always a great experience. He's an excellent communicator and dedicated to providing amazing services

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Ramon Contreras is a freelance SEO and Digital Marketing Consultant based out of Princeton, NJ. Over the past 8 years Ramon has worked in various…

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Best SEO Companies

These listed seo companies have all been hand-vetted by the Credo team. Everyone listed goes through a qualitative phone screening as well as a quantitative inspection of two present or past clients. Credo only lists the best seo agencies we can find.



We respect your privacy and information submitted here will not be shared outside of Credo's platform.

Marketing pro? Learn more about Credo's network >
"Finding a partner that fit our needs and online strategy has never been faster, easier or more painless. Sent one email and got matched the same day with the right guys doing the right thing and for the right price! Highly recommend!"
Julien Berard

 

History of SEO

As the amount of data, the number of websites, the the sheer mass of media—information on the internet is growing by the day, it can be nearly impossible to get noticed through all this white noise.

The key to standing out is getting on Google’s good side–the side where they rank you high on their search results page. Because only when you become a best match for user queries will you start to see your website traffic skyrocket.

But how are the best matches chosen? Every search engine has their own algorithm. They base it on a variety of factors, including keyword matches, trustworthiness of the website, and much more. And they do a good job of this. Unfortunately, because so many websites have information that matches the search query, there can be pages and pages of results. Yet users are 25% less likely to choose the fifth ranked website than the website that is ranked first on the search results page. Therefore, businesses looking to grow and reach a wider market need to rank high in the results. Thus the creation of search engine optimization.

Search Engine Optimization Defined

Search engine optimization, or SEO, is comprised of strategies used by professionals to rank higher on a search engine’s results page, or SERP. This leads to an increase in the number of visitors that a website brings in, and should result in more revenue for the business. Statistics show that the highest ranked pages are the most visited pages—internet users simply do not scroll through page after page of search results, instead they trust Google to find the best result and rank it at the top.

In short, SEO breaks down a search engine’s ranking algorithm to find out what it bases its rankings on. It then uses various methods for addressing each of these ranking factors, optimizing a website for the algorithm.

The Search Engine Optimization Industry

The SEO industry is big and it is growing at a rapid rate. In 2018, experts estimate that businesses will spend $72 billion on SEO services. By 2020, they expect this number to jump to $80 billion. A big part of these services is the SEO software that supports them, which is also growing rapidly—estimations show the market growing at a CAGR of nearly 15% between 2018 and 2022.

And it is not just the big, enterprise businesses that are contributing to this growth. Yes, enterprise companies do spend the most on SEO, with 45% of these organizations spending more than $20,000 each month. But medium and small businesses are spending significant amounts on SEO as well. 20% of medium-sized businesses are also spending over $20,000 on SEO monthly and 9.3% of small business are doing the same. The fact is that organizations of every size and from every industry are very aware that SEO needs to be a priority.

The History Of Search Engine Optimization

While many people think of SEO in only present terms, the practice has a history and it goes back further than most would think. SEO’s creation is closely linked to the search engine’s creation, which is why SEO popped up within a year of Archie’s development—the very first search engine.

The first SEO methods were basic because the search engine ranking methods were basic. The algorithm was solely based on keywords and authority—or how many backlinks a website had. Therefore, in order to rank higher, websites stuffed their pages with keywords, going so far as to even repeat words excessively. They would also use spam as backlinks, making it appear to the algorithm that they were an authoritative source.

In 1998, Sergey Brin and Lawrence Page put an end to this problem by creating Google and its more complex algorithm. The idea was to use website quality, rather than just keywords, in the ranking process. And to help quality websites make their web pages better, Google released SEO guidelines in the early 2000s. But until 2003, these guidelines were very much still in their infancy. It was only with Google’s “Florida” algorithm update that SEO truly began to take shape and become an industry in its own right.

Florida upended Google’s ranking system. Many sites lost their rankings, while others shot up to the top. The reason for this was that Google started penalizing sites that keyword stuffed and made other moves that prioritized the users’ needs. And this dramatic change to the algorithm is when many companies began to significantly invest in SEO.

After Florida came the Nofollow Attribute, which penalized websites for spam links. And then there was personalized search, allowing Google to use an individual’s history, both browsing and search, to provide more accurate results. Then came Caffeine, Google Instant, Panda, Penguin, Hummingbird, Pirate, RankBrain, and all of their 2.0 and 3.0 versions.

Through each of these updates, Google has consistently perfected their algorithm, finding ways to root out spam sites and provide users with exactly what they are looking for. And as the algorithm has grown in complexity the SEO industry has grown. There are firms dedicated to SEO, software for perfecting SEO, and blog upon blog upon blog written on the topic. In all likelihood, SEO will only continue to grow as search engine algorithms transform and increase in complexity.

Because of these regular changes, as well as the fact that SEO impacts everything from a website to Tweets to advertising, companies need to take SEO seriously—with their business strategy and their annual budget. When SEO is prioritized it gives organizations a jolt of energy. The kind of energy that creates profits and excites the market.

You need to partner with the right SEO expert. We can assist with this. We have a comprehensive list of SEO providers, each with their own unique set of experiences and expertise. We look at your specific needs and match you up with providers who know SEO in your industry and have worked on projects similar to your needs. You then interview them to discover who is the right fit for your business and hire them directly.

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