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Justin Sieve
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IDES Interactive is a product management and SEO consulting firm led by Justin Sieve and based in San Francisco, California and an office in Berlin,…

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UpBuild

UpBuild

UpBuild
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by Jenna Fallon, Digital Director on UpBuild
UpBuild Analytics/SEO

I’ve been fortunate enough to partner with Mike for over three years. He’s been and will continue to be my primary Analytics/SEO advisor. The UpBuild team has been quick to understand my business needs, can translate my business requirements into analytics, and lead me down a path to prove conversion to my executive team. It’s clear UpBuild is passionate about supporting clients and driving results for them.

UpBuild is a technical marketing agency specializing in SEO, analytics, and CRO. UpBuild’s sweet spot is partnering with established organizations to take their digital optimization…

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Measured SEM
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Measured SEM is a small search engine marketing services company. We focus specifically on search engine optimization and pay-per click campaign management, and as a…

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The Skyline Agency
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The Skyline Agency is a leading, full-service digital advertising and branding agency based in Dallas, TX. Through expert strategy and genius thinking, we launch and…

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Vahe Arabian
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Vahe is the founder of State of Digital Publishing and a freelance SEO & Content strategy, consultant. 9 years in SEO, with proven experience in…

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Selena Vidya

Selena Vidya

Selena Vidya
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Selena is a partner in Orthris, a consultancy based in sunny Los Angeles, CA.

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Brian Thomas Clark
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Brian is the founder and head auditor for House of Search, a search marketing audit company based in Orange County, CA. He has been a…

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In Marketing We Trust

In Marketing We Trust
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Travel is a global business – and so are we. Our passionate, global team of digital nomads are planted in strategic locations around the world….

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Ghost Marketing
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Ghost Marketing is a specialist link building and digital PR agency based in the UK dealing with clients worldwide. We generate powerful editorial links for…

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Aleyda Solis – Orainti

Aleyda Solis
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Aleyda is an International SEO Consultant -service that she provides with her consultancy, Orainti-, SEO trainer, speaker (with more than 60 conferences in 15 countries…

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Inflow

Inflow
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Inflow combines proven marketing concepts with tech-savvy SEO to take eCommerce brands into high-growth mode. We only hire experts with years of experience developing their…

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KS SEO

Krystian Szastok

Krystian Szastok
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by Nick on Krystian Szastok
Highly recommended
Your Job Title: Director

Krystian has been working on restoring our website position in google after it dropped considerably when we employed a small SEO agency for the previous 8 months. The agency just kept reassuring us that things would improve but they never did.
Krystian has now regained our positions and is very easy to work with. Most of all he is transparent, demonstrating the work he has put in and recording all of the changes he makes, demonstrating the improvements of the website rankings. I would highly recommend him.

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I’ve been doing SEO most of my adult life, with over 8 years of experience, working across 3 leading UK SEO agencies, I now run…

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Grangeweb
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I run a small but personal design and marketing company in Cork, Ireland. We specialise in working with SMES who want decent to great results…

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Greg Gifford

Greg Gifford

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With over 15 years of experience in marketing local businesses online, Greg Gifford is one of the leading experts in Local SEO. Greg has been…

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Fordel
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Fordel is the digital marketing agency that finds out, executes and measures stuff that moves your business forward. Founded by Dan Sallai with over 10…

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iPullRank

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iPullRank is a better performance marketing agency that’s all about delivering great results for great clients. We’re a bold, young shop that’s about doing work that…

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Best SEO Companies

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Julien Berard

 

History of SEO

As the amount of data, the number of websites, the the sheer mass of media—information on the internet is growing by the day, it can be nearly impossible to get noticed through all this white noise.

The key to standing out is getting on Google’s good side–the side where they rank you high on their search results page. Because only when you become a best match for user queries will you start to see your website traffic skyrocket.

But how are the best matches chosen? Every search engine has their own algorithm. They base it on a variety of factors, including keyword matches, trustworthiness of the website, and much more. And they do a good job of this. Unfortunately, because so many websites have information that matches the search query, there can be pages and pages of results. Yet users are 25% less likely to choose the fifth ranked website than the website that is ranked first on the search results page. Therefore, businesses looking to grow and reach a wider market need to rank high in the results. Thus the creation of search engine optimization.

Search Engine Optimization Defined

Search engine optimization, or SEO, is comprised of strategies used by professionals to rank higher on a search engine’s results page, or SERP. This leads to an increase in the number of visitors that a website brings in, and should result in more revenue for the business. Statistics show that the highest ranked pages are the most visited pages—internet users simply do not scroll through page after page of search results, instead they trust Google to find the best result and rank it at the top.

In short, SEO breaks down a search engine’s ranking algorithm to find out what it bases its rankings on. It then uses various methods for addressing each of these ranking factors, optimizing a website for the algorithm.

The Search Engine Optimization Industry

The SEO industry is big and it is growing at a rapid rate. In 2018, experts estimate that businesses will spend $72 billion on SEO services. By 2020, they expect this number to jump to $80 billion. A big part of these services is the SEO software that supports them, which is also growing rapidly—estimations show the market growing at a CAGR of nearly 15% between 2018 and 2022.

And it is not just the big, enterprise businesses that are contributing to this growth. Yes, enterprise companies do spend the most on SEO, with 45% of these organizations spending more than $20,000 each month. But medium and small businesses are spending significant amounts on SEO as well. 20% of medium-sized businesses are also spending over $20,000 on SEO monthly and 9.3% of small business are doing the same. The fact is that organizations of every size and from every industry are very aware that SEO needs to be a priority.

The History Of Search Engine Optimization

While many people think of SEO in only present terms, the practice has a history and it goes back further than most would think. SEO’s creation is closely linked to the search engine’s creation, which is why SEO popped up within a year of Archie’s development—the very first search engine.

The first SEO methods were basic because the search engine ranking methods were basic. The algorithm was solely based on keywords and authority—or how many backlinks a website had. Therefore, in order to rank higher, websites stuffed their pages with keywords, going so far as to even repeat words excessively. They would also use spam as backlinks, making it appear to the algorithm that they were an authoritative source.

In 1998, Sergey Brin and Lawrence Page put an end to this problem by creating Google and its more complex algorithm. The idea was to use website quality, rather than just keywords, in the ranking process. And to help quality websites make their web pages better, Google released SEO guidelines in the early 2000s. But until 2003, these guidelines were very much still in their infancy. It was only with Google’s “Florida” algorithm update that SEO truly began to take shape and become an industry in its own right.

Florida upended Google’s ranking system. Many sites lost their rankings, while others shot up to the top. The reason for this was that Google started penalizing sites that keyword stuffed and made other moves that prioritized the users’ needs. And this dramatic change to the algorithm is when many companies began to significantly invest in SEO.

After Florida came the Nofollow Attribute, which penalized websites for spam links. And then there was personalized search, allowing Google to use an individual’s history, both browsing and search, to provide more accurate results. Then came Caffeine, Google Instant, Panda, Penguin, Hummingbird, Pirate, RankBrain, and all of their 2.0 and 3.0 versions.

Through each of these updates, Google has consistently perfected their algorithm, finding ways to root out spam sites and provide users with exactly what they are looking for. And as the algorithm has grown in complexity the SEO industry has grown. There are firms dedicated to SEO, software for perfecting SEO, and blog upon blog upon blog written on the topic. In all likelihood, SEO will only continue to grow as search engine algorithms transform and increase in complexity.

Because of these regular changes, as well as the fact that SEO impacts everything from a website to Tweets to advertising, companies need to take SEO seriously—with their business strategy and their annual budget. When SEO is prioritized it gives organizations a jolt of energy. The kind of energy that creates profits and excites the market.

You need to partner with the right SEO expert. We can assist with this. We have a comprehensive list of SEO providers, each with their own unique set of experiences and expertise. We look at your specific needs and match you up with providers who know SEO in your industry and have worked on projects similar to your needs. You then interview them to discover who is the right fit for your business and hire them directly.

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