Over the last couple of years I’ve learned a valuable lesson in building a product – the time is never right but eventually you’ll find the time to build what you should.
This has applied time and time again to Credo, and last evening I pushed live a change that I’ve been wanting to make for a long time – site search.
You can find it on the homepage:
That takes you to a page like this:
Why is this important?
I’m an SEO by training, but over the last couple of years I’ve had to become a much more well-rounded marketer and business person.
If I stand back and think about what my users (aka businesses looking to hire) really want, there are a few things:
- To do research on marketers who are really good at what they do;
- Feel good about using my platform to contact people, or get in touch with us;
- Start conversations and eventually hire someone.
I feel like I’ve done 2 and 3 pretty well, though always working to make these better. But the site was missing a key part of the equation – research.
With search, this is finally possible. Instead of just trying to force people to go where I want them to go, and thus experiencing SUPER high abandonment rates on conversion pages, I need to allow them work their way through the site on their own.
Seems simple, but it’s actually a big mindset shift that I’ve finally realized after doing some customer research and speaking with some conversion experts.
I know we’ll iterate on this. I know it’s not perfect. But it’s better than what I had before, and I’ve annotated my Analytics and am excited to see what this does.