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Over the last couple of years I’ve learned a valuable lesson in building a product – the time is never right but eventually you’ll find the time to build what you should.

This has applied time and time again to Credo, and last evening I pushed live a change that I’ve been wanting to make for a long time – site search.

You can find it on the homepage:

That takes you to a page like this:

Why is this important?

I’m an SEO by training, but over the last couple of years I’ve had to become a much more well-rounded marketer and business person.

If I stand back and think about what my users (aka businesses looking to hire) really want, there are a few things:

  1. To do research on marketers who are really good at what they do;
  2. Feel good about using my platform to contact people, or get in touch with us;
  3. Start conversations and eventually hire someone.

I feel like I’ve done 2 and 3 pretty well, though always working to make these better. But the site was missing a key part of the equation – research.

With search, this is finally possible. Instead of just trying to force people to go where I want them to go, and thus experiencing SUPER high abandonment rates on conversion pages, I need to allow them work their way through the site on their own.

Seems simple, but it’s actually a big mindset shift that I’ve finally realized after doing some customer research and speaking with some conversion experts.

I know we’ll iterate on this. I know it’s not perfect. But it’s better than what I had before, and I’ve annotated my Analytics and am excited to see what this does.

Looking for tool and book recommendations?

Sometimes the hardest part of growing your company is finding the right tools to use to execute on your strategies. Tools are a dime a dozen, but the right tool for the job is hard to find.

Check out our recommendations for lead generation and SEO tools as well as the books we recommend reading as you grow your business.

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