Shopify vs Magento for ecommerce – which is best?

Posted by on October 12, 2017 in Product Comparisons/Small Business Thursday

One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came…

Should you hire an SEO freelancer or an SEO consultant?

Posted by on September 28, 2017 in Hiring a marketing provider/Small Business Thursday

Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with…

Why marketing providers ask what your budget is, and why you should tell them

Posted by on September 20, 2017 in Small Business Thursday

One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of…

How to evaluate a marketing agency and their marketing proposals

Posted by on September 5, 2017 in Business/Small Business Thursday

One of the most common things I hear from businesses that we match with agencies or consultants through Credo is “How do I know which…

CMO, Here are 6 ways to keep communication open with non-marketing teams

Posted by on August 31, 2017 in Business/Small Business Thursday

Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is…

The biggest mistakes marketing agencies see their clients making

Posted by on August 17, 2017 in Small Business Thursday

SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to…

What does an SEO agency or consultant actually do?

Posted by on July 27, 2017 in Small Business Thursday

This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is,…

F*ck Cost Per Lead

Posted by on July 20, 2017 in Industry Tuesday/Small Business Thursday

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per…

SaaS Startup SEO Advice

Posted by on July 13, 2017 in Growth/SEO Tactics/Small Business Thursday

Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying…

Quit asking me what tools you should use

Posted by on July 6, 2017 in Business/Small Business Thursday

It’s time for a truth bomb. When you hear about someone having success with online marketing, you need to stop asking “what tools did you…

SEO Site Migration Checklist: How to migrate your website and not kill your SEO efforts

Posted by on June 29, 2017 in Growth/SEO Tactics/Small Business Thursday

Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I…

What’s the best CMS for small business SEO?

Posted by on June 22, 2017 in Growth/SEO Tactics/Small Business Thursday

One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? I do not believe…

How to market a small business

Posted by on June 15, 2017 in Growth/Small Business Thursday

If you are looking to market your small (or medium or even large) business, it’s all about your audience. That’s where you start and that’s…

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