32 Points Marketing was founded by Michael Abolafia in order to help mid-sized businesses grow their online sales through comprehensive digital marketing strategies. With more than 15 years in the online retail space, Michael has a breadth of experience and a network to help clients overcome business challenges affecting growth.
Unlike many consultants, Michael has spent his career on the client side, so he has walked in your shoes and understands the challenges and obstacles that you face each day. When engaging with 32 Points, we will become an extension of your team as a strategist and coach. Our experience and network will allow you to grow at a pace that you would have not otherwise achieved.
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Michael Abolafia has been extremely helpful in growing my online auto parts business across various e-commerce platforms….Google, Amazon, Ebay, new websites. He’s definitely an expert in this field. He’s very good at planning and executing, a rare combination.
Beyond digital marketing, Michael is a very well-rounded strategic thinker. It’s essential for me that a partner in this area be efficient and can communicate very clearly. Michael is very responsive, get’s to the point and moves on to the next topic. In a nut shell, he’s knows his stuff and is very easy to work with. Would give more stars if I could!
Michael provides Green Lawn Fertilizing / Green Pest Solutions invaluable marketing insight. He takes the time to review and really get to know our business and made a deep dive into what I identified as problem areas with our digital marketing. In his first visit to our office he identified the issue with our Google Adwords campaign settings that neither I or Google support could figure out and was absolutely driving me crazy. When reviewing our 2016 planning he had at least a dozen game-changing ideas for how to better optimize our current digital strategy as well as new opportunities that we were not taking advantage of. Michael is professional, easy going and a pleasure to work with.