Directive offers a full search engine marketing service for B2B and enterprise companies. SEO, PPC, CRO and content marketing are the firm’s core products. Directive has a strong belief in the power of taking search engine market share and is helping their client’s stay ahead of their competition by providing them with the most up to date tactics and strategies. If you are looking to hire a search engine vendor that provides legwork updates and in-depth monthly data reports, Directive is your agency.
Every agency has a “proven process” but only we clearly connect the dots between your search marketing and revenue growth. So whether you need to generate marketing qualified leads or help your whole brand (not just your website) get discovered in search…Directive is here for you.
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Every engagement starts with a detailed consultation with our chief consultant. We take the time to learn your business, appreciate your objectives, and mold the perfect strategy. We can’t wait to accelerate your B2B marketing.
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Directive has a team of hard working individuals that are experts in the field of SEO. They bring innovative ideas to the table that increase the health of our website.
The start of the engagement and the level of interaction from the Directive execs can give you a misplaced confidence that they know what they are doing and will ensure they care as much about your businesses as you do. While our account manager was great, the actual Paid and Organic execution was abysmal. We spent more and saw steady declines in performance - no one could explain why or improve the situation. In fact, we had our account "turn off" twice and they never even noticed. We lost 10 valuable months of potential traction and learnings on paid search. I cannot recommend with good conscience Directive to any B2B /tech company.
Agency response from CEO:Thank you very much for your feedback. We appreciate you sharing your experience and learning from it is of the utmost importance to us.And, while there are definitely areas we can improve on, I think it’s important to point out some of the positives from the engagement:
- We increased organic traffic by 63% in only seven months
- From Q2-Q4 we grew PPC marketing qualified leads (MQLs) by 330.43%
- Between Q2-Q4 we lowered their cost per acquisition (CPA) by -74.71%* Unfortunately, proper CRM tracking and attribution was not made a priority before Directive’s start to the engagement so no year over year data is availableLastly, I think it’s important to further the context of the relationship.Despite the results above, we were asked to cut our retainer in half without cutting our scope: essentially work for free.Unfortunately, we were not able to do that and still offer the exceptional services that generated 50% of all demo requests for your organization.We have learned much from this experience and it hurts that you feel this way about us. I personally, look forward to humbly serving our exceptional customers and future world-class clients.
I've been working with Directive Consulting for 2 years and they've made such a huge difference in our marketing. I highly recommend them to anyone who own a business and wants to be successful. Great team! Thank you guys
Investbook has been a Directive Consulting client since March 2016. There knowledge of SEO and PPC are second to none. They understand their role in bringing customers to our websites and have metrics to show how well they are doing in this role.
Anyone considering an SEO and PPC partner should consider retaining Directive Consulting.