Foundation Digital


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Foundation Digital is a boutique SEO and content marketing agency run by SEO consultants & practitioners; Loren Baker, Greg Boser & Dax Herrera … along with a team of 30+ SEOs, designers, writers, project managers and developers.

Loren Baker is the founder of Search Engine Journal and is one of the early adopters of WordPress. Practicing SEO & content marketing since 2001, Baker has led technical SEO and content driven SEO campaigns leading to 10x growth.

Greg Boser is a technical and content driven SEO expert who has also been in the industry since the 90’s, leading audits and SEO fix campaigns on major US publisher, gaming, sports, finance and other sites. In 2016, Greg led the successful domain migration of one of the largest sites on the Internet.

Dax Herrera is our head of technology & design, leading development initiatives, conceptualizing and launching WordPress powered sites, along with leading the design team on our infographic and video campaigns.

With over a decade of SEO experience ranking on projects in multiple industries, Foundation brings the ability to apply a 360 view to SEO and content with client projects and a firm understanding of everything from development to strategy to implementation.

Foundation Digital’s client portfolio includes:

  • ESPN
  • Sony Pictures
  • Dreamworks
  • American Eagle
  • Abra
  • ForRent
  • Ooma
  • and many more startups, mom & pops, ecommerce companies and universities…

SEO Audits / Consulting / Strategy

Keyword & Content Analysis:

Foundation Digital begins the engagement by reviewing analytics data as extracted from the client’s chosen web analytics provider and our suite of top level SEO tools.

This helps us identify things such as duplicate content issues, keyword targeting opportunities, existing CTR% on rankings and room for improvement along with overall visibility.

We then combine the keyword data collected from the client’s analytics tool with data collected from multiple keyword research services, and any internal search data provided by the client to generate a keyword research report containing the following two types of data:

  • Top search phrases
  • Targeting recommendations (Long & Short Term)

Data and direction extracted from this practice helps to develop an on-site content strategy for our clients ranging from titles, on-page content, blog content, content pruning & content for link or audience acquisition (content marketing).

Technical SEO Audits May Include The Following:

Our technical audits overview will also include specific recommendations regarding possible solutions for all identified issues.

Index & Crawl Diagnostics

  • Number of Pages Indexed
  • Sitemap Validation – All sitemaps located and checked for both accuracy and validation.
  • Robots.txt Validation – Robots.txt file checked for validation and reviewed for efficiency. And less-than-optimal issues are identified.
  • Proper Canonicalization – Check for proper redirection of www, non-www.

Code Efficiency Analysis

  • Average Page Load Speed
  • Topic Focus & Semantic Structure
  • Title & Description Efficiency – How accurately titles and descriptions match content.
  • Headings Review – H1 duplication, proper nesting, us of semantic variations, etc.
  • Hierarchy Review – Proper separation of content by top-level topic.
  • Breadcrumbs – Proper use, click path, vs. content structure, etc.
  • Links per Page – Excessive linking, wasting juice, etc.
  • Internal Anchor Text – Use of inline linking, internal keyword stuffing, etc.

After our technical audits are complete, we can utilize consulting hours to work directly with your team on prioritized implementation –> This means we will help you fix what moves the needle first.

Likewise, since we offer full WordPress development internally, our team can also implement these changes for you if you are using WordPress to power your site. We also have expertise in Joomla, Magento and Shopify and work with CDN providers such as MaxCDN and CloudFront.

Content Marketing & Outreach / Link Acquisition

We develop blog posts, articles, White Papers, Infographics, Videos and other forms of content which can live on your site and/or be hosted on other sites which then link to you as a reference. Our outreach team is responsible for link acquisition and audience acquisition for our clients, which leads to relevant inbound links from highly targeted and well read sites. We get your content featured on sites where your customers visit.

WordPress Design & Development

Our aim is simplicity in web publishing, and we’ve got all the tools, tips and tricks to pull the trigger on the right mix of WordPress ingredients for your brand. That means your web presence is easy to manage, effortless to update, safe and secure, search engine optimized, customizable and, of course, beautiful.

In addition to WordPress being a search engine-friendly and open-source solution with a thriving community that works to ensure your digital security, Foundation Digital utilizes professional designers who walk you through every step of the development process and programmers who can extend themes like Genesis / StudioPress or engineer custom plugins and themes to fit your particular image.

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