Garrett Nafzinger is an SEO consultant and founder of Garrett Digital based in Austin, Texas. Garrett helps organizations and businesses grow traffic, leads, and revenue through strategic SEO, search engine marketing, and web analytics consulting. Garrett founded Garrett Digital in April 2017 because he knew he could provide exceptional service to his clients while helping them find more of their ideal clients and customers.
Garrett spent 16-years at American Academy of Family Physicians, where he started as Webmaster in 2001. Garrett was promoted to User Experience Designer focused on SEO and search in 2006, and he served as Senior SEO Strategist from 2014 to 2017. While at AAFP, Garrett implemented and managed SEO and website visibility programs for AAFP websites, https://www.aafp.org, https://familydoctor.org, and https://es.familydoctor.org which garner over 100 million visits per year.
Garrett developed SEO strategy and oversaw the implementation, including multiple website redesigns, rolling many sub-branded sites into AAFP.org and many website migrations to and from various web content management systems. He was also responsible for training 100+ staff from web developers to content strategists and copywriters on SEO and user experience best practices.
Garrett worked with esteemed primary care journals, American Family Physician and Family Practice Management helping the print publications expand their online reach. Garrett also worked on physician advocacy, family medicine news, and continuing medical education content.
Garrett works well with technical and non-technical audiences. Garrett understands the core concepts of web development. He was a key player on Agile web development teams, providing SEO strategy and guidance as AAFP expanded its online presence via new web applications, web pages, and mobile apps.
Since starting Garrett Digital in April 2017, Garrett has worked with many e-commerce websites, including Magento and WooCommerece online stores. Garrett manages paid search, SEO strategy, and implementation for medium-sized businesses and organizations including Western CPE, a top continuing education provider for CPAs and Tax Professionals.
Garrett believes paid search plays in important part in organic search strategy because knowing the keywords that drive conversions and results for your business is a critical first step to knowing the keywords you should optimize for in organic search.
Tools and Software Used
- Conductor Searchlight (MVP Certified)
- Google Search Console (formerly Google Webmaster Tools)
- Keyword Keg
- Moz Local
- Moz Pro
- Screaming Frog SEO Spider
- Screaming Frog Log File Analyzer
Web Content Management Systems
- Adobe Experience Manager (AEM or Day Communique)
- Ingeniux CMS
- Umbraco CMS and Umbraco Articulate Blogs
Web Analytics and Optimization Tools
- Adobe Analytics (Omniture SiteCatalyst)
- Adobe Search&Promote (Omniture Test & Target)
- Google Analytics
- Google Tag Manager
Search Engine Marketing and Pay-Per-Click
- Google AdWords (paid search and display remarketing)
- Google AdWords Editor
- Bing Ads
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