Garrett Digital


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Garrett Digital

Garrett Nafzinger is an SEO consultant and founder of Garrett Digital, an SEO consultancy based in Austin, Texas. Garrett helps organizations and businesses grow traffic, leads, and revenue through strategic SEO, search engine marketing, and web analytics consulting. Garrett founded Garrett Digital in April 2017 because he knew he could provide exceptional service to his clients while helping them find more of their ideal clients and customers.

Garrett spent 16-years at American Academy of Family Physicians, where he started as Webmaster in 2001. Garrett was promoted to User Experience Designer focused on SEO and search in 2006, and most recently he served as AAFP’s Senior SEO Strategist from 2014 to 2017. While at AAFP, Garrett implemented and managed SEO and website visibility programs for AAFP websites, http://www.aafp.org & https://familydoctor.org which garner over 90 million visits per year.

At AAFP, Garrett developed SEO strategy and oversaw implementation, including multiple website redesigns and migrations to various web content management systems. He was also responsible for training 60+ staff from web developers to content strategists and copywriters on SEO and user experience best practices.

Garrett worked with esteemed primary care clinical journals, American Family Physician and Family Practice Management helping the print publications expand their online reach. Garrett also worked on physician advocacy, family medicine news, and continuing medical education content.

Garrett works well with technical and non-technical audiences. Garrett understands the core concepts of web development. He was a key player on Agile web development teams, providing SEO strategy and guidance as AAFP expanded their online presence via new web applications, web pages, and mobile apps.

Garrett Nafzinger on LinkedIn

Tools and Software Used

SEO Tools

  • Ahefs
  • BrightLocal
  • Conductor Searchlight (MVP Certified)
  • Google Search Console (formerly Google Webmaster Tools)
  • keywordtool.io
  • Moz Local
  • Moz Pro
  • Screaming Frog SEO Spider
  • Screaming Frog Log File Analyzer
  • SEMrush
  • Umbraco CMS
  • URLProfiler

Content Management Systems

  • Adobe Experience Manager (Day Communique)
  • Umbraco
  • Abila NetForum
  • WordPress

Web Analytics and Optimization Tools

  • Adobe Analytics (formerly Omniture SiteCatalyst)
  • Adobe Search&Promote (formerly Omniture Test & Target)
  • Google Analytics
  • Google Tag Manager

Search Engine Marketing and Pay-Per-Click

  • Google AdWords (paid search and display remarketing)
  • Google AdWords Editor
  • Bing Ads
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